Wednesday March 20, 2019
Home Lead Story Sony to Intro...

Sony to Introduce a Fresh Strategy For its Mobile Division

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes

0
//
Sony
Sony to restructure its mobile division: Report.

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.

“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.

Also Read- Congo’s President Challenges Election Result In High Court

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. (IANS)

Next Story

Sony Pictures Brings ‘Escape Room’ Experience

"Escape Room", to release in India on February 1, is about six strangers who travel to a mysterious building to experience the escape room and to win $10,000

0
Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

As part of promotion of American horror film “Escape Room”, Sony Pictures India has come up with an activity where the players need to solve a series of puzzles to win Rs 1 lakh.Sony Pictures Brings ‘Escape Room’ Experience.

In sync with the theme of the film, the players need to solve a series of puzzles and riddles using clues, hints and strategies to complete the objective at hand.

The participant who completes the objective and escapes the room in the fastest given time will be rewarded with Rs 1 lakh. The room will be set up at Inorbit Mall in Malad here on Saturday and Sunday, read a statement.

Technology
People look through Sony PlayStation VR headsets after a Sony news conference at CES International in Las Vegas, Jan. 8, 2018. VOA

Shony Panjikaran, Marketing Head, Sony Pictures India, said: “‘Escape Room’ is based on the hugely popular escape games and mystery rooms where participants have to come out of a locked room within a stipulated time using the given clues… We wanted audiences to experience just a small part of the movie.”

“Escape Room”, to release in India on February 1, is about six strangers who travel to a mysterious building to experience the escape room and to win $10,000. It shows how the game turns into a nightmare with the four men and two women finding ways to escape death.

Also Read- WhatsApp Rolls out PiP Feature For its Web Users

The film stars Logan Miller, Deborah Ann Woll, Taylor Russell, Tyler Labine, Jay Ellis and Nik Dodani. (IANS)