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Sony to Introduce a Fresh Strategy For its Mobile Division

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes

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Sony
Sony to restructure its mobile division as well.

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.

“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.

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Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. (IANS)

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Sony Launches Latest Addition to Its E-Mount Full-Frame Lens Line-Up

A 35mm prime lens is a go-to lens for so many photographers as its versatility means that it is the right choice for so many kinds of shots

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Sony, Full Frame, Lens
It would be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India for Rs 56,990. Pixabay

Sony on Friday launched the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens model SEL35F18F.

It would be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India for Rs 56,990.

“A 35mm prime lens is a go-to lens for so many photographers as its versatility means that it is the right choice for so many kinds of shots,” said Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India.

“Our new 35mm FE lens combines brilliant corner to corner clarity with a truly lightweight design and we are confident that it will appeal to a wide range of stills and movie shooters,” Hiroyuki added.

Sony, Full Frame, Lens
Sony on Friday launched the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens model SEL35F18F. Pixabay

Weighing 280g, the lens is pretty compact and is convenient for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more, the company said in a statement.

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With an aperture of F1.8, it is accompanied by a silent autofocus and tracking shot feature. In addition, its large aperture and full-frame design allow the photographer to have a minimum focus distance of 0.22m and a maximum magnification of 0.24x for easy access to the world of close-up photography. (IANS)