The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.
“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.
The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.
Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.
“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.
In a move to thwart upcoming competition from giants like Google and Apple, two arch gaming rivals Sony Corporation and Microsoft have joined hands to explore development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.
In addition, the two companies will explore the use of current Microsoft Azure data centre-based solutions for Sony’s game and content-streaming services, they said in a joint statement late Thursday.
The partnership is significant at a time when Google has announced its new Stadia game streaming service and Apple has announced Arcade — the world’s first game subscription service for mobile and desktop.
Not only this, the resurgence of Nintendo with its popular Switch and the growing PC and mobile gaming market has left Microsoft and Sony gaming consoles outdated.
According to Kenichiro Yoshida, President and CEO of Sony, PlayStation itself came about through the integration of creativity and technology.
“Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere,” Yoshida said in a statement.
“I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content,” he added.
Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI).
In terms of AI, the companies will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.