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Sony to Introduce a Fresh Strategy For its Mobile Division

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes

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Sony
Sony to restructure its mobile division as well. Pixabay

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.

“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.

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Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. (IANS)

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Sony Unveils Alpha 9 II Camera in India for Rs 3,99,990

The new camera has been improved to shoot at up to 10 fps with mechanical shutter, about 2x the speed of the Alpha 9

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Sony
Sony to restructure its mobile division as well. Pixabay

Sony India Pvt. Ltd. on Thursday announced Alpha 9 II a full-frame interchangeable lens camera for Rs 3,99,990 in India.

The Alpha 9 II will be available across all key retail counters Sony Center and major electronic stores across the country from this Thursday onwards.

The company said in a statement that the new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals.

Sony, Full Frame, Lens
It would be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India. (Representational image). Pixabay

Updates include enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, evolved AF performance with newly optimised algorithms, a re-designed build to enhance durability and operability and more.

The advanced focusing system in the new Alpha 9 II is comprised of 693 focal-plane phase-detection AF points covering approximately 93 per cent of the image area, as well as 425 contrast AF points.

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The new camera has been improved to shoot at up to 10 fps with mechanical shutter, about 2x the speed of the Alpha 9.

Additionally, the new model can shoot continuously and completely silently at 20 fps for up to 361 JPEG images or 239 compressed RAW images, with no viewfinder blackout, allowing the photographer to follow the subject and action with no interruption to the EVF (electronic viewfinder) during picture taking. (IANS)

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