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Sony to Introduce a Fresh Strategy For its Mobile Division

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes

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Sony
Sony to restructure its mobile division: Report.

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.

“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.

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Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. (IANS)

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Sony Unveils its New Wireless Noise-Cancelling Headphones

The headphones are also equipped with a quick charge technology that gives 60 minutes of playback from 10 minutes of charge, it added

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Sony
Sony to restructure its mobile division: Report.

Sony India on Wednesday expanded its noise cancellation headphones line-up with the launch of WH-CH700N in the country at Rs 12,990.

The Artificial Intelligence noise cancellation (AINC) technology in the headphones analyses background sound and adjusts it for optimal performance on airplanes and other noisy environments, Sony India said in a statement.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

The headphones are equipped with a built-in microphone for voice assistant commands and hands-free calls.

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The battery delivers up to 35 hours of power (depending on music settings) and is rechargeable via USB, claimed Sony, adding that the new headphones will be optimised for Google Assistant with an update.

The headphones are also equipped with a quick charge technology that gives 60 minutes of playback from 10 minutes of charge, it added. (IANS)