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Sony to Introduce a Fresh Strategy For its Mobile Division

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes

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Sony
Sony to restructure its mobile division as well. Pixabay

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.

“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.

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Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. (IANS)

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Upcoming Sony PS5 Gaming Console To Feature Smart Voice Command

The latest design also shows a USB Micro-B charger, suggesting that this new controller could work with the PlayStation 4

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Sony
This new feature will make the Sony device capable of interpreting commands and requests while it is in use, much like smart speakers such as Amazon' Echo range, news portal Gizmochina reported on Thursday. Wikimedia Commons

Even as Sony has already confirmed that the company will be launching its next-generation gaming console ‘PlayStation 5′ soon, now a new patent has claimed that the upcoming console may feature a microphone on the controller for voice assistant on-board.

This new feature will make the device capable of interpreting commands and requests while it is in use, much like smart speakers such as Amazon’ Echo range, news portal Gizmochina reported on Thursday.

In Sony’s recently filed patent for a new PlayStation controller with the World Intellectual Property Organisation (WIPO), the latest model adds two new buttons to the design.

It looks remarkably similar to the current DualShock 4 but with a couple of extra buttons on the rear and one major omission – the PS button on the front.

Sony
Even as Sony has already confirmed that the company will be launching its next-generation gaming console ‘PlayStation 5’ soon, now a new patent has claimed that the upcoming console may feature a microphone on the controller for voice assistant on-board. Wikimedia Commons

On the other side, the back is exactly the same but includes two new configurable buttons, which means one can program them to perform the same function of another button.

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The latest design also shows a USB Micro-B charger, suggesting that this new controller could work with the PlayStation 4. (IANS)

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