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Sony India launches its new “world’s fastest” SF-G Series SD card for professional Photographers

The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly

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Sony SF-G Series UHS-II SD Memory Card Photo: Official website

New Delhi, March 28, 2017: Sony India on Tuesday launched its new “world’s fastest” SF-G Series SD card that comes with enhanced features specially designed for professional photographers and videographers.

With a write speed of up to 299MB per second, the SF-G Series supports maximum performance of digital imaging devices, contributing to longer continuous shoot of high-resolution images. It contributes to a shorter buffer clearing time as well.

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The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly.

The card can record 4K video with DSLR and mirrorless cameras. It is also capable of recording 2K, Full HD and XAVCS Codec.

Using Sony’s algorithm, the card also prevent the decrease of data-writing speeds and contribute to the camera’s ability after successive burst shoots.

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With the purchase of cards, the users can download Sony’s free software “Memory Card File Rescue” to help recover photos and videos, including RAW images and 4K XAVC-S video files that may have been accidentally damaged or deleted.

Along with the new SD cards, Sony also introduced SD Memory Card Reader to enable fast and convenient transfer of data to a personal computer.

The SF-G32/T1 IN card is priced at Rs 6,700, SF-G64/T1 IN at Rs 11,000 and SF-G128/T1 IN costs Rs 19,900. All the cards have five-year warranty and will be available from April 3.

The MRW-S1/T1 IN card reader is priced at Rs 2,300, comes with a year’s warranty and will be available from April 3. (IANS)

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Sony, Microsoft Team up on Cloud-based Gaming Services

Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI)

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Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

In a move to thwart upcoming competition from giants like Google and Apple, two arch gaming rivals Sony Corporation and Microsoft have joined hands to explore development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.

In addition, the two companies will explore the use of current Microsoft Azure data centre-based solutions for Sony’s game and content-streaming services, they said in a joint statement late Thursday.

The partnership is significant at a time when Google has announced its new Stadia game streaming service and Apple has announced Arcade — the world’s first game subscription service for mobile and desktop.

Not only this, the resurgence of Nintendo with its popular Switch and the growing PC and mobile gaming market has left Microsoft and Sony gaming consoles outdated.

According to Kenichiro Yoshida, President and CEO of Sony, PlayStation itself came about through the integration of creativity and technology.

“Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere,” Yoshida said in a statement.

Technology
People look through Sony PlayStation VR headsets after a Sony news conference at CES International in Las Vegas, Jan. 8, 2018. VOA

“I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content,” he added.

Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI).

In terms of AI, the companies will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

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“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” said Satya Nadella, Microsoft CEO.

“Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers,” he added. (IANS)