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Sony India launches its new “world’s fastest” SF-G Series SD card for professional Photographers

The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly

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Sony SF-G Series UHS-II SD Memory Card Photo: Official website

New Delhi, March 28, 2017: Sony India on Tuesday launched its new “world’s fastest” SF-G Series SD card that comes with enhanced features specially designed for professional photographers and videographers.

With a write speed of up to 299MB per second, the SF-G Series supports maximum performance of digital imaging devices, contributing to longer continuous shoot of high-resolution images. It contributes to a shorter buffer clearing time as well.

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The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly.

The card can record 4K video with DSLR and mirrorless cameras. It is also capable of recording 2K, Full HD and XAVCS Codec.

Using Sony’s algorithm, the card also prevent the decrease of data-writing speeds and contribute to the camera’s ability after successive burst shoots.

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With the purchase of cards, the users can download Sony’s free software “Memory Card File Rescue” to help recover photos and videos, including RAW images and 4K XAVC-S video files that may have been accidentally damaged or deleted.

Along with the new SD cards, Sony also introduced SD Memory Card Reader to enable fast and convenient transfer of data to a personal computer.

The SF-G32/T1 IN card is priced at Rs 6,700, SF-G64/T1 IN at Rs 11,000 and SF-G128/T1 IN costs Rs 19,900. All the cards have five-year warranty and will be available from April 3.

The MRW-S1/T1 IN card reader is priced at Rs 2,300, comes with a year’s warranty and will be available from April 3. (IANS)

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Sony to Introduce a Fresh Strategy For its Mobile Division

Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes

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Sony
Sony to restructure its mobile division: Report.

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division.

“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday.

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.

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Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. (IANS)