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Sony India launches its new “world’s fastest” SF-G Series SD card for professional Photographers

The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly

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Sony SF-G Series UHS-II SD Memory Card Photo: Official website
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New Delhi, March 28, 2017: Sony India on Tuesday launched its new “world’s fastest” SF-G Series SD card that comes with enhanced features specially designed for professional photographers and videographers.

With a write speed of up to 299MB per second, the SF-G Series supports maximum performance of digital imaging devices, contributing to longer continuous shoot of high-resolution images. It contributes to a shorter buffer clearing time as well.

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The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly.

The card can record 4K video with DSLR and mirrorless cameras. It is also capable of recording 2K, Full HD and XAVCS Codec.

Using Sony’s algorithm, the card also prevent the decrease of data-writing speeds and contribute to the camera’s ability after successive burst shoots.

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With the purchase of cards, the users can download Sony’s free software “Memory Card File Rescue” to help recover photos and videos, including RAW images and 4K XAVC-S video files that may have been accidentally damaged or deleted.

Along with the new SD cards, Sony also introduced SD Memory Card Reader to enable fast and convenient transfer of data to a personal computer.

The SF-G32/T1 IN card is priced at Rs 6,700, SF-G64/T1 IN at Rs 11,000 and SF-G128/T1 IN costs Rs 19,900. All the cards have five-year warranty and will be available from April 3.

The MRW-S1/T1 IN card reader is priced at Rs 2,300, comes with a year’s warranty and will be available from April 3. (IANS)

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Samsung Wants to be World’s No. 1 Camera Sensor Maker

Samsung seeks to catch up with Sony in image sensor market

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Samsung: Galaxy Note 9 to have Bixby 2.0
Samsung: Galaxy Note 9 to have Bixby 2.0, Pixabay

Samsung Electronics Co. is seeking to narrow its gap with Japanese rival Sony Corp. in the global image sensor market, industry watchers said on Thursday, as the segment is set to post sharp growth down the road on rising demand from smartphones and security solutions.

Industry tracker IC Insights estimated the annual sales of a complementary metal-oxide-semiconductor (CMOS) image sensor at $13.7 billion in 2018 — up 10 per cent from a year earlier.

The figure is anticipated to reach a whopping $19 billion in 2022, Yonhap news agency reported.

Samsung Wants to be World's No. 1 Camera Sensor Maker.
Samsung Mobile, Wikimedia commons

“CMOS designs keep improving for a variety of light levels, high-speed imaging and greater resolution as well as integrating more functions for specific applications, such as security video cameras, machine vision in robots and cars, human recognition, hand-gesture interfaces, virtual-augmented reality, and medical systems,” IC Insights was quoted as saying.

“In new smartphones, CMOS image sensors are also seeing a new wave of growth with the increase of dual-lens camera systems for enhanced photography,” the tracker added.

Sony and Samsung currently lead the global market for CMOS image sensors, with the Japanese rival holding a slight edge.

In 2016, Sony and Samsung took up 25.6 per cent and 22.6 per cent of the market, respectively.

The two companies held 28.3 per cent and 25.4 per cent, respectively, last year.

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SK hynix Inc., Samsung’s another South Korean rival, accounted for roughly eight to nine per cent over the cited period.

Industry watchers, however, claimed that Sony takes up 50 per cent of the market in terms of sales, hovering far above Samsung’s 20 per cent.

Samsung launched its image sensor brand named ISOCELL in June last year, in an apparent bid to catch up to Sony’s Exmor products. (IANS)