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Sony Launches Latest Addition to Its E-Mount Full-Frame Lens Line-Up

A 35mm prime lens is a go-to lens for so many photographers as its versatility means that it is the right choice for so many kinds of shots

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Sony, Full Frame, Lens
It would be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India. (Representational image). Pixabay

Sony on Friday launched the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens model SEL35F18F.

It would be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India for Rs 56,990.

“A 35mm prime lens is a go-to lens for so many photographers as its versatility means that it is the right choice for so many kinds of shots,” said Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India.

“Our new 35mm FE lens combines brilliant corner to corner clarity with a truly lightweight design and we are confident that it will appeal to a wide range of stills and movie shooters,” Hiroyuki added.

Sony, Full Frame, Lens
Sony on Friday launched the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens model SEL35F18F. Pixabay

Weighing 280g, the lens is pretty compact and is convenient for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more, the company said in a statement.

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With an aperture of F1.8, it is accompanied by a silent autofocus and tracking shot feature. In addition, its large aperture and full-frame design allow the photographer to have a minimum focus distance of 0.22m and a maximum magnification of 0.24x for easy access to the world of close-up photography. (IANS)

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New Electric Car by Sony Leaves Car Makers Worried: Report

Why car makers should be afraid of Sony's electric car

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Sony car
CES 2020 came in the form of a new concept car unveiled by the entertainment and tech giant Sony - a move that must make traditional car makers worried. (Representational Image). Pixabay

One of the biggest surprises at this year’s CES 2020 came in the form of a new concept car unveiled by the entertainment and tech giant Sony – a move that must make traditional car makers worried, says a new report.

According to data-driven market research company Cascend, the car was built by Sony’s internal AI and robotics team (who makes their robotic dog, Aibo) with (significant) engineering support from Austria-based automotive contract manufacturer Magna Steyr.

“With increasing sensors, displays, controllers and infotainment, vehicles are becoming more-and-more like electronics products,” said the report.

Sony already makes display and infotainment systems which are becoming much more important parts of the car and controls.

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Called the Sony Vision-S, the concept car is an electric concept sedan. Pixabay

Sony also makes high-res CMOS optical cameras and sensors, solid state lidar, radar and time-of-flight sensors — integrated into an advanced driver assistance system which Sony calls its ‘Safety Cocoon’,” the report added.

Called the Sony Vision-S, the concept car is an electric concept sedan.

It comes equipped with a phenomenal 33 different sensors both outside and inside the car, a widescreen display, 360 degree audio, and always-on connectivity, with some pieces coming from industry players like BlackBerry and Bosch.

Vision S is also powered by a “newly-designed EV platform” — engineered by automotive supplier Magna.

“Sony outsourced much of the “car stuff” from autoparts makers powered by an EV “platform” (supposedly engineered by auto supplier Magna) that Sony expects will be able to power other vehicles (like SUVs),” the report said.

Electric vehicles are a massive disruption in car-makers’ manufacturing processes. Their core technologies around combustion engines, drive trains, suspension and body design (over 100 years of development) aren’t particularly relevant.

Also Read- Tesla Cars Will Soon be Talking to Pedestrians, Hints Elon Musk

“And because of this, new EV companies (which aren’t traditional car makers) are springing up everywhere,” said the report.

China understands they can leapfrog traditional car makers (of which they have basically none) to become a powerhouse in EV and are investing heavily. (IANS)