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Sony, Microsoft Team up on Cloud-based Gaming Services

Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI)

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Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

In a move to thwart upcoming competition from giants like Google and Apple, two arch gaming rivals Sony Corporation and Microsoft have joined hands to explore development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.

In addition, the two companies will explore the use of current Microsoft Azure data centre-based solutions for Sony’s game and content-streaming services, they said in a joint statement late Thursday.

The partnership is significant at a time when Google has announced its new Stadia game streaming service and Apple has announced Arcade — the world’s first game subscription service for mobile and desktop.

Not only this, the resurgence of Nintendo with its popular Switch and the growing PC and mobile gaming market has left Microsoft and Sony gaming consoles outdated.

According to Kenichiro Yoshida, President and CEO of Sony, PlayStation itself came about through the integration of creativity and technology.

“Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere,” Yoshida said in a statement.

Technology
People look through Sony PlayStation VR headsets after a Sony news conference at CES International in Las Vegas, Jan. 8, 2018. VOA

“I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content,” he added.

Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI).

In terms of AI, the companies will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

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“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” said Satya Nadella, Microsoft CEO.

“Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers,” he added. (IANS)

Next Story

Sony Refreshes Iconic Walkman Series With Android ‘Walkman NW-A105’

The walkman comes with intense detail of DSD audio formats up to 11.2 MHz, thanks to the NW-A105 high quality PCM conversion

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Sony
The device will be available starting January 24 in black colour. Wikimedia Commons

Sony India on Wednesday refreshed its iconic Walkman Series with the Android Walkman NW-A105 in the country, priced at Rs 23,990.

First released in 1979, the original Sony TPS-L2 Walkman was the first truly portable personal cassette player and changed the way we listened to music.

The company has since launched various iterations of its Walkman.

With the launch, the company intends to take people on a trip down the memory lane alongside innovation and commitment to offer best-in-class audio experience.

“The Sony NW-A105 Walkman comes with a built-in memory of 16GB which can further be expanded up to 128GB,” the company said in a statement.

The Android 9.0 Walkman comes with touchsScreen display (3.6 inch), supports “Support Hi-Res Audio”.

Sony
Sony India on Wednesday refreshed its iconic Walkman Series with the Android Walkman NW-A105 in the country, priced at Rs 23,990. Wikimedia Commons

Users can also download their favourite track with Wi-fi support and make NW-A105 their travel partner with a battery life of 26 hours.

The device will be available starting January 24 in black colour.

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The walkman comes with intense detail of DSD audio formats up to 11.2 MHz, thanks to the NW-A105 high quality PCM conversion.

The NW-A105 also features a USB Type-C port for easy and fast charging. (IANS)