In a move to thwart upcoming competition from giants like Google and Apple, two arch gaming rivals Sony Corporation and Microsoft have joined hands to explore development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.
In addition, the two companies will explore the use of current Microsoft Azure data centre-based solutions for Sony’s game and content-streaming services, they said in a joint statement late Thursday.
The partnership is significant at a time when Google has announced its new Stadia game streaming service and Apple has announced Arcade — the world’s first game subscription service for mobile and desktop.
Not only this, the resurgence of Nintendo with its popular Switch and the growing PC and mobile gaming market has left Microsoft and Sony gaming consoles outdated.
According to Kenichiro Yoshida, President and CEO of Sony, PlayStation itself came about through the integration of creativity and technology.
“Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere,” Yoshida said in a statement.
“I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content,” he added.
Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI).
In terms of AI, the companies will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.
As the CEO of a $36 billion enterprise that leads the global infrastructure Cloud market with over 175 services — more than any other Cloud vendor — Andy Jassy is deeply hurt at the Microsoft’s $10 billion Pentagon Cloud win and is leaving no stone unturned to criticise the company, despite knowing the fact that a “significant political interference” killed the chances of Amazon Web Services (AWS) which was a favourite to seal the deal.
At the AWS “re: Invent” conference attended by over 60,000 people in Las Vegas last week, Jassy went after the Satya Nadella-run company at several occasions, criticising its licensing practices and making a pitch for open-source Linux operating system over Windows.
Limiting the attack on its old Cloud rival Oracle in just one slide during his keynote presentation, Jassy’s target was Microsoft all over, and the aim was to begin strides towards $3.7 trillion enterprise IT market where Microsoft has a lion’s share.
“If you look at Windows, 57 per cent of Windows in the Cloud runs on AWS operating system rather than Azure. You see this return to the ways of old from Microsoft where they’re not prioritising what matters to you guys, the customers. People are sick and tired of being pawns in this game,” said the AWS CEO.
Surprisingly, Jassy did not attack Microsoft Azure directly but its Windows and SQL Server software in the Cloud using existing licenses.
Later in the news conference, he again touched upon the subject and slammed Microsoft, this time clearly citing “significant political interference” in the US government’s decision to award the JEDI (Joint Enterprise Defence Infrastructure) contract to Microsoft.
If we look at the facts, there is not stopping Windows.
More than four years after its release, Windows 10 has passed 50 per cent in market share, meaning every other desktop computer is now running Microsoft’s latest operating system.
Windows (including older versions) has a massive 87.8 per cent global share while Linux has a poor 1.72 per cent market share worldwide. Mac OS has over 10 per cent market share globally.
Microsoft has revealed that there were more than 900 million devices running on Windows 10 and the company is edging closer to its 1 billion mark by 2020.
Riding on its commercial Cloud and Office business, Microsoft posted $33.1 billion in revenue with $10.7 billion in net income (an increase of 21 per cent) for its first quarter of fiscal year 2020.
Revenue in Intelligent Cloud was $10.8 billion and increased 27 per cent. Server products and cloud services revenue increased 30 per cent, driven by Azure revenue growth of 59 per cent.
Office Commercial products and cloud services revenue increased 13 per cent, driven by Office 365 Commercial revenue growth of 25 per cent.
On the other hand, Jassy thinks that in 2020, about 80 per cent of the workloads deployed will be Linux workloads.
“We see a lot of monetisation decisions around moving Windows to Linux. And this has been happening for several years now. There’s such a vibrant community around Linux and we’re finding that all the features and all the security things happen much quicker than with OS like Windows,” Jassy told the gathering.
The truth is: His public rant against Microsoft’s enterprise IT business does not hold good as it is way ahead in this business than AWS.
AWS’s forte is Cloud and related domains where Microsoft Azure is fast growing.
AWS now spans 69 Availability Zones within 22 geographic regions around the world and has announced plans for 13 more Availability Zones and four more AWS Regions in Indonesia, Italy, South Africa and Spain.
According to Gartner’s Infrastructure-as-a-service (IaaS) market segment share globally, AWS is far ahead in this segment with 47.8 per cent share, followed by Microsoft at 15.5 per cent, Alibaba at 7.7 per cent and Google at a mere 4 per cent.
Currently, 7,000 government agencies, 10,000 academic institutions and 25,000 nonprofits are using various AWS services worldwide.
Jassy just needs to be doing where he is good at: Reinventing new Cloud strategies.
Entering OS or other business verticals where Microsoft is a distinguished leader won’t serve any purpose, that too because one big Cloud deal has been lost owing to “a sitting US President who is willing to share openly his disdain for a company and the leader of that company” and not because Microsoft was a better option than AWS. (IANS)