Wednesday November 20, 2019
Home India Sony Brings i...

Sony Brings its New Soundbar to India

In India, Sony has a distribution network comprising of over 12,000 dealers and distributors, 230 exclusive Sony outlets, 24 branch locations and over 300 service touch-points

0
//
Sony
Sony to restructure its mobile division as well.

Sony on Monday launched its new soundbar, HT-Z9F supported by Dolby Atmos technology for Rs 59,990 in India.

Combined with Sony’s vertical surround engine and the S-Force PRO Front Surround technology, the 5.1-inch soundbar is compatible with voice assistants Amazon Alexa and Google Assistant

“The new HT-Z9F, will be a game changer for the home cinema segment,” said Sunil Nayyar, Managing Director, Sony India.

The device comes with ‘Vertical S’ button on the remote that would enable the soundbar to produce three-dimensional sound.

Sony has also launched a pair of rear speakers, SA-Z9R that cost Rs 9,990 designed to go with the HT-Z9F and extend the surround sound experience.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

The HT-Z9F comes with online and USB connectivity in addition to Bluetooth and can stream music using the Chromecast built-in.

“On pre-booking of the HT-Z9F from July 1 until July 8, the rear surround speaker SA-Z9R would be available at no additional cost,” the company added.

Also Read: Paytm Not to Charge Users Extra Amount for Digital Transactions on its Platform

The devices would be available in Sony brand shops, major electronic stores and online stores.

In India, Sony has a distribution network comprising of over 12,000 dealers and distributors, 230 exclusive Sony outlets, 24 branch locations and over 300 service touch-points. (IANS)

Next Story

Only 3% Indian Digital Marketers Calculate ROI Correctly: LinkedIn

According to a report by LinkedIn only 3% Indian digital marketers measure ROI correctly

0
LinkedIn report
LinkedIn report says that very few Indian Digital Marketers can calculate ROI correctly. Pixabay

When it comes to measuring return on investment (ROI), only 3 per cent of digital marketers in India are calculating ROI correctly — one of the lowest among all regions and lower than the global average of 4 per cent, a LinkedIn report said on Wednesday.

While 78 per cent digital marketers in India claim to be measuring digital ROI long before a sales cycle has concluded, only 3 per cent of digital marketers are measuring ROI over a six-month period or longer.

This means that many marketers are likely not measuring ROI at all, said the ‘The Long and Short of ROI’ report by Microsoft-owned professional networking platform conducted among 4,000 marketing professionals across 19 countries, including India.

“The report highlights how Indian marketers are struggling to measure the true impact of performance; they are thinking short-term and are measuring KPIs (Key Performance Indicators) instead of ROI,” said says Virginia Sharma, Director, Marketing Solutions – India, LinkedIn.

“Measuring too quickly can have a poor impact on campaigns, specifically in industries such as higher education and real estate where it can take months of consideration before sale,” Sharma added.

Most Indian marketers measure ROI within the first 30 days of the campaign, which results in an inaccurate reflection of the actual return, considering that sales cycles are 60-90 days or longer.

Measuring ROI- LinkedIn
The LinkedIn report found that Indian marketers are struggling to measure the true impact of performance. Pixabay

Fifty per cent digital marketers rely on inaccurate metrics and use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent.

As opposed to 58 per cent globally, 64 per cent Indian marketers acknowledged that they needed to show ROI numbers to justify spend and get approval for future budget asks.

This clearly shows how pressured Indian digital marketers are internally, hence rushing to measure and prove ROI, the report noted.

Also Read- Google Introduces its Gaming Subscription Service with 22 Games on Board

While 60 per cent of Indian marketers who measure ROI in the short term end up having budget reallocation discussions within a month, 47 per cent of Indian digital marketers don’t feel confident about their ROI measurements today, the report added.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US. (IANS)