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Sony to Slash Mobile Division Workforce by Half by 2020 due to Poor Sales

The Tokyo-headquartered company would cut smartphone sales in Southeast Asia and other areas to focus on markets like Europe and East Asia

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"Sony's share of the smartphone market has fallen sharply in recent years - from more than three per cent in 2010, according to the research portal Statistica, to less than one per cent currently. Wikimedia

Once an iconic brand, Sony is now going to slash its mobile division workforce by half by 2020 in the wake of stiff competition and poor sales.

The move could result in roughly 2,000 staffers either losing their jobs or getting shifted to a new department at Sony.

“Sony’s share of the smartphone market has fallen sharply in recent years – from more than three per cent in 2010, according to the research portal Statistica, to less than one per cent currently.

“It has struggled to compete against leaders Apple, Samsung Electronics and Huawei Technologies, all of which are racing to develop new 5G devices,” the Nikkei Asian Review reported late on Friday.

sony, smartphone
“Sony’s share of the smartphone market has fallen sharply in recent years – from more than three per cent in 2010, according to the research portal Statistica, to less than one per cent currently. Pixabay

The Tokyo-headquartered company would cut smartphone sales in Southeast Asia and other areas to focus on markets like Europe and East Asia.

“The company’s smartphone sales for fiscal 2018 are projected to come in at a dismal 6.5 million units, half the previous year’s figure and just one-sixth that of five years ago.

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“In fiscal 2014, Sony pulled 1,000 employees from its smartphone operations but sales have plunged faster than expected, necessitating a further round of cuts,” the report added.

Some of the Japanese employees hit by the decision would be transferred to other divisions in the company, but the firm would offer voluntary retirement in its Europe and China operations. (IANS)

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Sony Unveils Alpha 9 II Camera in India for Rs 3,99,990

The new camera has been improved to shoot at up to 10 fps with mechanical shutter, about 2x the speed of the Alpha 9

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Sony
Sony to restructure its mobile division as well. Pixabay

Sony India Pvt. Ltd. on Thursday announced Alpha 9 II a full-frame interchangeable lens camera for Rs 3,99,990 in India.

The Alpha 9 II will be available across all key retail counters Sony Center and major electronic stores across the country from this Thursday onwards.

The company said in a statement that the new Alpha 9 II builds on the impressive legacy of the original Alpha 9, maintaining ground breaking speed performance including blackout-free continuous shooting at up to 20 frames per second with Auto Focus and Auto Exposure tracking, 60 times per second AF/AE calculations while incorporating even more functionality driven directly from the voice of professionals.

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It would be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India. (Representational image). Pixabay

Updates include enhanced connectivity and file delivery, continuous shooting at up to 10 fps with mechanical shutter, evolved AF performance with newly optimised algorithms, a re-designed build to enhance durability and operability and more.

The advanced focusing system in the new Alpha 9 II is comprised of 693 focal-plane phase-detection AF points covering approximately 93 per cent of the image area, as well as 425 contrast AF points.

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The new camera has been improved to shoot at up to 10 fps with mechanical shutter, about 2x the speed of the Alpha 9.

Additionally, the new model can shoot continuously and completely silently at 20 fps for up to 361 JPEG images or 239 compressed RAW images, with no viewfinder blackout, allowing the photographer to follow the subject and action with no interruption to the EVF (electronic viewfinder) during picture taking. (IANS)