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Sony to Slash Mobile Division Workforce by Half by 2020 due to Poor Sales

The Tokyo-headquartered company would cut smartphone sales in Southeast Asia and other areas to focus on markets like Europe and East Asia

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"Sony's share of the smartphone market has fallen sharply in recent years - from more than three per cent in 2010, according to the research portal Statistica, to less than one per cent currently. Wikimedia

Once an iconic brand, Sony is now going to slash its mobile division workforce by half by 2020 in the wake of stiff competition and poor sales.

The move could result in roughly 2,000 staffers either losing their jobs or getting shifted to a new department at Sony.

“Sony’s share of the smartphone market has fallen sharply in recent years – from more than three per cent in 2010, according to the research portal Statistica, to less than one per cent currently.

“It has struggled to compete against leaders Apple, Samsung Electronics and Huawei Technologies, all of which are racing to develop new 5G devices,” the Nikkei Asian Review reported late on Friday.

sony, smartphone
“Sony’s share of the smartphone market has fallen sharply in recent years – from more than three per cent in 2010, according to the research portal Statistica, to less than one per cent currently. Pixabay

The Tokyo-headquartered company would cut smartphone sales in Southeast Asia and other areas to focus on markets like Europe and East Asia.

“The company’s smartphone sales for fiscal 2018 are projected to come in at a dismal 6.5 million units, half the previous year’s figure and just one-sixth that of five years ago.

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“In fiscal 2014, Sony pulled 1,000 employees from its smartphone operations but sales have plunged faster than expected, necessitating a further round of cuts,” the report added.

Some of the Japanese employees hit by the decision would be transferred to other divisions in the company, but the firm would offer voluntary retirement in its Europe and China operations. (IANS)

Next Story

Upcoming Huawei Smartphone ‘P40 Pro’ May Have 52MP Rear Camera Design By Sony

An alleged leaked image for a protective case shared recently by prominent leaker OnLeaks claims that the P40 Pro may arrive with five rear cameras

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Huawei
Additionally, Huawei recently launched its latest Kirin 990 (5G) flagship chipset with an integrated 5G modem at the IFA 2019. Wikimedia Commons

Upcoming smartphone of Huawei named P40 Pro is expected to launch in March 2020 and now a new report claims that the device may be equipped with a 52MP main camera design by Sony.

This sensor will feature “16-in-1” technology and it is rumoured that the company will put the “Quad Quad Bayer” sensor which will perform 4-in-1 conversions to reach the 16-in-1 stage. This will only be used for videos and photos shot under very dark conditions, news portal GSMArena reported recently.

An alleged leaked image for a protective case shared recently by prominent leaker OnLeaks claims that the P40 Pro may arrive with five rear cameras.

The five snappers on its back would feature a main wide-angle lens, a cine lens, a ToF (Time of Flight) sensor, a periscope lens with support for a 10x optical zoom, and either a telephoto lens with up to 9x optical zoom or an ultrawide lens, GizmoChina reported.

The P40 Pro is rumoured to arrive with a screen measuring 6.5-inch to 6.7-inch and will sport rectangular camera modules at the back panel. Richard Yu, the head of Huawei’s consumer business recently revealed that the P40 series smartphones would run its own HarmonyOS operating system instead of Google’s Android.

Huawei
Upcoming smartphone of Huawei named P40 Pro is expected to launch in March 2020 and now a new report claims that the device may be equipped with a 52MP main camera design by Sony. Wikimedia Commons

He also confirmed that the HarmonyOS is ready for smartphones but the company is waiting to see if the situation with the US changes. In addition, Yu also revealed that Huawei has been considering selling its Kirin processors to other companies in industries such as the Internet of Things (IoT) and robotics.

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The company recently launched its latest Kirin 990 (5G) flagship chipset with an integrated 5G modem at the IFA 2019. (IANS)