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Spotify Growing Rapidly in India in Terms of Monthly Active Users

The results of the music streaming apps suggest that it has been able to check competition from Apple

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spotify
The Spotify Premium trial service, which was earlier available for 30 days, lets users skip any track, listen offline, hear high-quality music and use the app on their mobile device as a computer remote control. Pixabay

Swedish music streaming app Spotify on Monday said it grew rapidly in India in terms of monthly active users, outperforming its forecast by 30 per cent.

Globally, Spotify’s monthly active users grew 30 per cent year-over-year to 248 million, outperforming the high end of its guidance.

“Developing regions continue to be a significant driver of this outperformance,” Spotify said in a letter to investors.

“Of note, India outperformed our forecast by 30 per cent this quarter. This momentum was driven by a number of factors including the launch of our first broad-based marketing campaign, ‘Sunte Ja’ (Listen On), since launch in February,” the company said.

The number of its premium subscribers globally grew 31 per cent in the third quarter of this year to 113 million.

Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

“Net subscriber growth exceeded our expectations and was led by strong performance in both Family Plan and Student Plan. All other product offerings were mostly in line with expectations,” Spotify said.

The company which saw “exponential growth” in podcast hours streamed, posted an operating profit of euro 54 million.

“For music listeners who do engage in podcasts, we are seeing increased engagement and increased conversion from Ad-Supported to Premium,” Spotify said.

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The results of the music streaming apps suggest that it has been able to check competition from Apple.

“We continue to feel very good about our competitive position in the market. Relative to Apple, the publicly available data shows that we are adding roughly twice as many subscribers per month as they are,” Spotify said. (IANS)

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Social Video app TikTok Reaches 1.5 Billion Downloads Worldwide

To recall, TikTok crossed the 1 billion downloads milestone in February 2019, taking just under nine months to generate a further 500 million installs

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TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

Social video app TikTok has reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India leads the chart with 466.8 million or about 31 per cent of all unique installs.

In 2019, the app accumulated 614 million downloads — six per cent more than it had last year, reported mobile intelligence firm Sensor Tower.

India has been a fast adoptor in 2019, driving up 277.6 million downloads so far this year, or roughly 45 per cent of all global installs.

China generated the second largest amount of downloads with 45.5 million, or 7.4 percent, while the US is No 3 with 37.6 million installs, or about 6 per cent, this year.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

The figure does not include installs from third-party Android stores in the country, said Sensor Tower.

TikTok with 614 million downloads currently is the third-most downloaded non-gaming app of the year, behind WhatsApp at the top with 707.4 million installs and Facebook Messenger at second spot with 636.2 million.

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Facebook is fourth with 587 million downloads and Instagram at fifth spot with 376.2 million.

To recall, TikTok crossed the 1 billion downloads milestone in February 2019, taking just under nine months to generate a further 500 million installs. (IANS)