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Swedish music streaming company Spotify on Monday launched Sound Up in India to boost underrepresented women podcast creators in the country.
Sound Up is a global programme created to identify underrepresented communities, and enables participants to hone their podcast skills through training, mentoring workshops, and full-program support provided by the audio streaming platform.
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In India, Spotify will focus on women as an underrepresented community, with the hope to bring more female talent into India's thriving audio ecosystem, the company said.
"Since its launch in 2018, Sound Up has successfully supported the voices of underrepresented communities to tackle inequity. The programme seeks to identify opportunities for new talent, and we are eager to find and represent unique female storytellers from India. Ultimately, we want to create a cascading effect where, as we support more women, they in turn act as role models and empower other women in their network to dial up the female voice in the audio industry," said Natalie Tulloch, Global Lead-Sound Up at Spotify, in a statement.
"And to ensure everyone has equal access to resources and technology, Spotify will provide computers, internet access, and podcast recording equipment to the Sound Up participants," she added.
The India Sound Up programme will start with four weeks of virtual Sound Up sessions consisting of scheduled live courses, recorded lessons, one-on-one meetings with the Spotify team and facilitators, and light homework assignments. Eight weeks after the completion of virtual classes, participants will submit a final trailer and pitch proposal for the opportunity to be selected to attend the subsequent Sound Up sessions in 2022.
Interested candidates can apply online until July 26. The programme is free and is open to residents of India who identify as women and are above the age of 18. After July 26, 10 finalists will be chosen to attend the programme later this year.
"Anyone who is an aspiring podcaster with a great idea is welcome, and if selected, will have the opportunity to learn from experts in the field on initial ideation, storytelling, and interviewing, as well as editing and producing podcasts," the company said in the statement.
The facilitators for Sound Up in India include Mae Mariyam Thomas, renowned radio presenter, journalist, podcast producer, and audio content and production consultant, and Riya Mukherjee, an eminent writer, producer, and original content creator.
Globally, the programme has created opportunities for amateur and pro podcasters. In 2021, the programme was extended to 14 countries, enabling Spotify to support an additional more than 140 emerging creators this year alone.
In the past, Sound Up has been offered to women and non-binary people of colour in the US, UK, Ireland, and Sweden; young people of colour from the Periferias in Brazil, and members of the LGBTIQA+ community in Germany.
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Sound Up is one of the many steps Spotify is taking to support and build equity for women in the audio industry.
Earlier this year, Spotify launched AmplifiHer in India, a sustained initiative that includes women across music and podcasts, inspiring upcoming talent through their career paths and stories of success and failure, and EQUAL, which caters to female artists and podcasters, by featuring them prominently on the platform. (IANS/AD)
By Siddhi Jain
The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.
Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.
Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background
The Guwahati-born author says, "With this book, I'm not trying to take away the job of parents in forming habits, I simply want to do my part as a parent. It is important that we impart the right values in our kids in a bid to build a better, more inclusive and tolerant global society that is fair to everyone." The author's first attempt at a book was an Assamese poetry 'Anubhav', published in 2010.
Set to be published under the label of Author's Channel, the book is like an adventure; a journey into uncharted territories, untouched subjects and matters long ignored. In her words. "The book takes a critical stand in defense of people in society who have had to undergo severe emotional torture for no cause of theirs. It is a terrible conception to think such people any less of a human just for being different," says publisher Aruna Naidu. By September 30, this title, priced at Rs 299, will be available online and in offline bookstores. (IANS/ MBI)
Rajesh U Pandya, Managing Director, KAI India, gives easy and completely doable tips to follow at home:
* Refrain from harsh soaps: You should be mindful of the soap you are using to wash your hands. Your soap can have a moisturizing element in it like aloe vera or shea butter. Ensure that you're washing your hands with normal water as hot water can make your hand's skin dry and scaly.
Make use of your personal nail clipper to cut your nails. | Pixabay
* Be aware of nail or cuticle inflammation or redness: If there are any signs of infection, disinfect the skin as soon as possible with an anti-bacterial or anti-fungal ointment.
(Article originally written by N.Lothungbeni Humtsoe) (IANS/ MBI)
Keywords: Nails, groom, hand, exfoliate, chew, nail clipper, bite, cuticle
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Bitcoin, is the oldest and most solid of the market. | Photo by Executium on Unsplash
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