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Spotify to Let Users Share their Favourite Music on Snapchat

Spotify now has around 232 million monthly active users globally, a 29 per cent increase year-on-year (YoY), along with 108 million premium subscribers which is also 31 per cent (YoY) growth

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Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

Swedish music streaming app Spotify will now let users share their favourite music and podcasts with friends on Snapchat.

Snapchat is now one of the several destinations that Spotify users can share on, along with WhatsApp, Messages, Messenger, Twitter, Instagram Stories and Facebook Stories, TechCrunch reported on Monday.

The new feature would allow users to either add albums, tracks or podcasts to a story or share them directly with their friends.

spotify, testing, first, hardware
Spotify is testing it’s new feature. Pixabay

In addition, the feature would also make it possible for its artists and their teams to promote their music to Snapcat’s users.

In May 2018, it added the feature to share content on Instagram Stories in a similar manner.

Also Read: Tech Giant Apple Set to Reinvent the iPhones: Report

Spotify now has around 232 million monthly active users globally, a 29 per cent increase year-on-year (YoY), along with 108 million premium subscribers which is also 31 per cent (YoY) growth. (IANS)

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Spotify Launches SAI Techonology for Podcast Advertising

Spotify launches new tool for podcast advertising

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Spotify on Thursday launched what it calls the 'Streaming Ad Insertion (SAI) at the ongoing CES 2020. Pixabay

Swedish music streaming company Spotify on Thursday launched what it calls the ‘Streaming Ad Insertion (SAI) at the ongoing CES 2020 here, a new proprietary podcast ad technology that powers Spotify Podcast Ads to insert more targeted advertising into podcasts in real time.

The SAI technology leverages streaming to deliver Spotify’s full digital suite of planning reporting and measurement capabilities for Spotify original and exclusive podcasts.

According to the company, this includes data such as actual ad impression, frequency (number of times a listener heard the ad), reach and anonymized audience insights (age, gender, device type). This is the first time this type of data is available for advertisers and podcast creators.

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With this technology, Spotify is offering the intimacy, quality and efficacy of traditional podcast ads with the precision and transparency of modern-day digital marketing. Pixabay

Advertisers generally have a sense for who they are reaching, based on survey data and the magazine’s target audience.

Total circulation measures the number of doorsteps that the issue hits, but there’s no precise data on how many readers actually opened the magazine, let alone reached or acted on the ad.

Until now, podcast advertising has experienced many of these same challenges because the medium is still largely downloaded via static Really Simple Syndication (RSS) feeds.

Also Read- ‘WhatsApp From Facebook’ Arrives for New Users in Year 2020

But the shift in consumption from downloads to streaming has opened the door for advances in data-driven podcast advertising, and the company is moving beyond these constraints to reimagine what is possible for this uniquely powerful and intimate medium.

With this technology, Spotify is offering the intimacy, quality and efficacy of traditional podcast ads with the precision and transparency of modern-day digital marketing. (IANS)