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Spotify to Stop Selling Political Advertisements in 2020

Spotify to Suspend Political Advertising in 2020

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Spotify would be suspending political advertising from 2020. Pixabay

Spotify Technology SA said on Friday it would pause selling political advertisements on its music streaming platform in early 2020.

The world’s most popular paid music streaming service, with nearly 141 million users tuning into its ad-supported platform in October, said the pause would extend to Spotify original and exclusive podcasts as well.

The move, which was first reported by Ad Age, comes as campaigns for the U.S. presidential election in November 2020 heat up.

Online platforms including Facebook Inc and Alphabet Inc’s Google are under growing pressure to police misinformation on their platforms and stop carrying political ads that contain false or misleading claims.

Twitter Inc banned political ads in October and, last month, Google said it would stop giving advertisers the ability to target election ads using data such as public voter records and general political affiliations.

Spotify logo
The Spotify logo hangs on the facade of the New York Stock Exchange with U.S. and a Swiss flag as the company lists it’s stock with a direct listing in New York, U.S. VOA

“At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content,” a Spotify spokeswoman said in a statement to Reuters.

“We will reassess this decision as we continue to evolve our capabilities.”

Advertisers ‘on the hunt’

Spotify, which was only accepting political advertising in the United States, did not answer a Reuters question on how much revenue the company generates from political ads.

“Spotify wasn’t a widely used online advertising platform for campaigns before,” said Eric Wilson, a Republican digital strategist. “But as other online platforms restricted their political ad inventory, advertisers were on the hunt for new options.”

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The new policy will cover political groups such as candidates for office, elected and appointed officials, political parties, political action committees (PACs) and SuperPACS, as well as content that advocates for or against those entities. Spotify will also not sell ads that advocate for legislative and judicial outcomes.

The move only applies to Spotify’s ad sales, not advertisements embedded in third-party content, though those will still be subject to Spotify’s broader content policies. (VOA)

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India Has The Most Number of Spotify Users in 18-24 Years Age Group (Tech Report)

It completes one year of operations in the country on Thursday and since its debut, Spotify has been streamed in nearly 2,300 cities in India

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Spotify
It completes one year of operations in the country on Thursday and since its debut, Spotify has been streamed in nearly 2,300 cities in India. Wikimedia Commons

India has the highest number of Spotify users in the 18-24 age group among all global markets, the Swedish music streaming giant announced on Thursday.

It completes one year of operations in the country on Thursday and since its debut, Spotify has been streamed in nearly 2,300 cities in India.

“Currently, there are over 6,400 Indian artists on ‘Spotify For Artists’, of which almost 5,000 were added in the past one year. Spotify has now more than doubled its music library of local, curated playlists in India; from 120 at the time of launch, to 350+ today,” the company said in a statement.

Interestingly, while GenZ and millennials drive the most streams on popular music genres — film music, international pop, and Punjabi non-film music, it’s the 35-44 year old users who listen the most to local, vs. international music.

‘Senorita’ by Shawn Mendes and Camila Cabello is the most streamed track across the country for the 55 and above age group.

Spotify
India has the highest number of Spotify users in the 18-24 age group among all global markets, the Swedish music streaming giant announced. Wikimedia Commons

With the top genres ranging across pop, filmi music, hip-hop, sufi and Indian folk, what unites Indian listeners is still their love for “love” as a genre for music.

When it comes to music preference, India’s “mushiest” states include West Bengal, Odisha, Chhattisgarh, Jharkhand, Assam, Bihar, and Sikkim, where “Bollywood Mush” features in the top three playlists.

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The only western state is Gujarat, where users listen to sentimental love songs. (IANS)