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Spotify Testing Genre-specific Podcast Playlists

Currently, Apple creates curated lists of shows its team recommends. The company has built relationships with networks and creators to feature their work

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Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

In order to help creators find a bigger audience, Swedish music streaming giant Spotify is beginning to test the creation of curated playlists of podcast episodes revolving around specific genres.

Currently, Spotify does not have a way for people to discover new shows and the bigger goal of these tests is to improve podcast discoverability.

As part of the test, five playlists under comedy, true crime, geek culture, walking (motivational) and relaxing (mindfulness) would start showing up to around five per cent of Spotify users in the UK, US, Canada, Mexico, Sweden, Colombia, Chile, and Argentina, The Verge reported on Tuesday.

The playlists are expected to change over time as the music streaming giant experiments with how to present them, which means they could update at different rates and feature a rotating selection of both Spotify-exclusive shows and third-party podcasts.

spotify, testing, first, hardware
Spotify is testing it’s new feature. Pixabay

As of now, it remains unclear how the curators are choosing the episodes for all playlists, if they are creating deals with networks for placement or just picking content they themselves recommend.

Some podcast apps also employ human curators, although often those lists offer full show recommendations rather than individual episodes.

Also Read- Tech Giant Google Putting an End to its Trip Planner Mobile App

Human-curated playlists are a neat addition to Spotify but it would be more interesting to watch how algorithmically-generated playlists come into play in later stages as the platform learns more about what people want to hear, the report said.

Currently, Apple creates curated lists of shows its team recommends. The company has built relationships with networks and creators to feature their work. (IANS)

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Spotify Paying Tax on Less Than 1% of Paid Subscribers: Apple

Apple has slammed Spotify for wanting “all the benefits of a free app without being free”

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Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

Swedish music streaming service Spotify is not paying 30 per cent ‘Apple tax’ on its subscriptions via App Store as claimed but even less than 1 per cent of paid subscribers, Apple has said.

In a fresh filing to Spotify’s complaint to European Commission (EU), Apple said the music streaming service only pays 15 per cent revenue share on just 0.5 per cent of its 100 million premium subscribers, reports Music Business Worldwide (MBW) and German site Der Spiegel.

According to Apple, “Spotify hasn’t paid any additional commission on a single subscriber obtained via the App Store for the past three years”.

In March, Spotify filed an anti-trust complaint against Apple with the European Commission.

The tug of war between Spotify and Apple has intensified, with the Swedish music streaming service calling Apple a “monopolist”.

“Every monopolist will suggest they have done nothing wrong and will argue that they have the best interests of competitors and consumers at heart,” said Spotify which entered the India market in February.

Spotify, Radio, News
The unannounced feature is first reaching Spotify users in the US where the news podcasts would be provided by The Wall Street Journal. Pixbay

“This is evident in Apple’s belief that Spotify’s users on iOS are Apple customers and not Spotify customers, which goes to the very heart of the issue with Apple,” it added.

Apple hit back at Spotify for its anti-trust complaint with the EU.

“A full 84 per cent of the apps in the App Store pay nothing to Apple when you download or use the app. That’s not discrimination, as Spotify claims,” Apple said in a statement.

Also Read: ‘Pride Protests Against Company’s Code of Conduct’, Google Warns its Employees

In its complaint with the EU, Spotify said that Apple requires it and other digital services to pay a 30 per cent tax on purchases made through Apple’s payment system, including upgrading from a free to premium subscription.

Apple has slammed Spotify for wanting “all the benefits of a free app without being free”.

The Cupertino, California-headquartered tech giant also alleged that Spotify was trying to squeeze the artistes, musicians and songwriters, not just the App Store. (IANS)