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Spotify Testing Genre-specific Podcast Playlists

Currently, Apple creates curated lists of shows its team recommends. The company has built relationships with networks and creators to feature their work

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Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

In order to help creators find a bigger audience, Swedish music streaming giant Spotify is beginning to test the creation of curated playlists of podcast episodes revolving around specific genres.

Currently, Spotify does not have a way for people to discover new shows and the bigger goal of these tests is to improve podcast discoverability.

As part of the test, five playlists under comedy, true crime, geek culture, walking (motivational) and relaxing (mindfulness) would start showing up to around five per cent of Spotify users in the UK, US, Canada, Mexico, Sweden, Colombia, Chile, and Argentina, The Verge reported on Tuesday.

The playlists are expected to change over time as the music streaming giant experiments with how to present them, which means they could update at different rates and feature a rotating selection of both Spotify-exclusive shows and third-party podcasts.

spotify, testing, first, hardware
Spotify is testing it’s new feature. Pixabay

As of now, it remains unclear how the curators are choosing the episodes for all playlists, if they are creating deals with networks for placement or just picking content they themselves recommend.

Some podcast apps also employ human curators, although often those lists offer full show recommendations rather than individual episodes.

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Human-curated playlists are a neat addition to Spotify but it would be more interesting to watch how algorithmically-generated playlists come into play in later stages as the platform learns more about what people want to hear, the report said.

Currently, Apple creates curated lists of shows its team recommends. The company has built relationships with networks and creators to feature their work. (IANS)

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TikTok Owner ByteDance To Launch Its Own Music Streaming Service

TikTok owner ByteDance plans to introduce its own music streaming service in December

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TikTok
TikTok owner ByteDance Technology Co Ltd is aiming to take on the likes of Spotify, Apple Music, Gaana with its own music streaming service in India. VOA

Chinese short video making app TikTok owner ByteDance Technology Co Ltd is aiming to take on the likes of Spotify, Apple Music, Gaana, among others, with its own music streaming service in India in December, the media reported.

The company’s music streaming service is expected to be priced lower than the $10 a month that Spotify, Apple and others charge in the US.

ByteDance’s music streaming app will make its way to India, Indonesia and Brazil before entering the US, South China Morning Post reported on Monday quoting Financial Times.

TikTok
The company’s music streaming service is expected to be priced lower than its competitors. VOA

The company is currently in talks with big music labels such as Universal Music, Sony Music and Warner Music to secure global licensing deals.

Also Read- Xiaomi Smartphones Sold in India are Made in The Country Itself

Earlier this month, ByteDance, which owns TikTok unveiled its rumoured smartphone named Nut Pro 3 under the Smartisan brand in China.

The device, also known as Jianguo Pro 3, was developed in tandem with smartphone makers Smartisan, and retains the same name as Smartisan’s current line of devices. (IANS)

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