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Shah Rukh Khan honoured at the Asian Awards for outstanding contribution to Indian cinema

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By NewsGram Staff Writer

The Badshah of Bollywood,  Shah Rukh Khan has been honoured with the prestigious award of outstanding contribution to Indian cinema at the fifth annual ‘The Asian Awards’ held at London’s Grosvenir House Hotel.

The presence of global celebrities, including One Direction’s former band member Zayn Malik, Casey Batchelor, Sanjeev Bhaskar, Anna Williamson, increased the fashion and style quotient of the Asian Awards, hosted by fashion icon, Gok Wan.

Dressed in formal black tuxedo coupled with a crisp white shirt and black bow tie, SRK said in a statement, “I say this very often that my stardom belongs to most South East Asians who reside abroad and have made the Indian cinema and me known around the world. I congratulate all the winners at the Asian Awards as well. There is so much talent and so many achievers around Asia, whether it be Dr. Amar Bose, the Hinduja Brothers or Zayn Malik. I am glad to have been a part of such a wonderful celebration of hard work by people in different fields with similar passion.”

The Asian Award was founded by Paul Sagoo who envisioned to celebrate the achievements of individuals born in or with direct origin from Pan-Asia.

On the other hand, Sri Lankan batsman Kumar Sangakkara won the award for Outstanding Contribution to Sports. Comedian,  actor and broadcaster,  Sanjeev Bhaskar,  fetched the award for Outstanding Achievement in Television.  Zayn Malik was also awarded for Outstanding Contribution to Music.

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Shah Rukh Khan Feels The Need of Video Literacy in Our Country

On work front, Shah Rukh will be seen in Anand L. Rai's "Zero" followed by Mahesh Mathai's "Saare Jahaan Se Achha" playing role of an Indian astronaut Rakesh Sharma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA

Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country.

Shah Rukh Khan was addressing the media at the “Mumbai 2.0” event here on Saturday. It was organised by the Government of Maharashtra along with Chief Minister Devendra Fadnavis.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, “Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,”

“Social media is making everybody media savvy and I feel we still don’t have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don’t give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world.”

Shah Rukh Khan
We need to have video literacy in India: Shah Rukh Khan.

Shah Rukh added that one has to learn to differentiate between good and bad content, he said, “When we earlier used to listen to ‘Twinkle twinkle little stars’ poem then we used to imagine stars in front of our eyes but now everything is available on internet so, one has to learn to differentiate between good and bad content and for that, we need to have video literacy.”

Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country.

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“I believe in archival and I feel things should be archived. We have film division in Mumbai so, I know that people are making their effort on that front but I wanted to establish an archival centre and that archival centre can develop digital content for children also.”

On work front, Shah Rukh will be seen in Anand L. Rai’s “Zero” followed by Mahesh Mathai’s “Saare Jahaan Se Achha” playing role of an Indian astronaut Rakesh Sharma. (IANS)