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Starbucks Signs Licensing Agreement With Investment Firm Of Brazil

Licensing Agreement signed by Starbucks with the Brazilian Investment Firm

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The logo of Starbucks
FILE - The Starbucks logo is seen at a shop in downtown Pittsburgh, Pennsylvania, March 14, 2017. VOA
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Sao Paulo investment firm SouthRock Capital has signed an agreement with Starbucks that gives it the right to develop and operate branches of the Seattle-based chain in Brazil, the companies said late on Monday.

With the agreement, whose value was not disclosed, all of Starbucks’ retail operations in Latin America are now wholly licensed rather than directly managed, the companies said.

SouthRock founder Ken Pope said in a statement the fund would eye expansion opportunities in new and existing markets.

The CEO and Chairman of Starbucks
Starbucks Chairman and CEO Howard Schultz.

Starbucks now has 113 stores across the populous states of Sao Paulo and Rio de Janeiro.

“With Starbucks, we see continued opportunities for growth in existing markets … as well as new markets like Brasilia and the South,” he said.

Also Read: Brazil to vaccinate entire population against yellow fever

SouthRock, founded in 2015, also owns Brazil Airport Restaurants, which operates in the country’s biggest airports.

Shares in Starbucks opened up 0.5 percent but closed down 0.58 percent. The S&P 500 Index fell 0.64 percent.  VOA

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Nestle Pays Starbucks $7.1bn to Sell its Coffee

Nestle in $7.1bn Starbucks coffee deal

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Nestle Pays Starbucks $7.1bn to Sell its Coffee.
Nestle Paid Starbucks $7.1bn to Sell its Coffee. Pixabay

Food giant Nestle on Monday announced a $7.1 billion deal with Starbucks for the rights to sell the chains coffee, tea and food products in grocery stores and other outlets globally.

The Swiss consumer goods giant said 500 Starbucks employees would transfer over to its business but they would continue to be located in Seattle, the group’s headquarters for the last 47 years.

Starbucks coffee
Starbucks coffee. Pixabay

The Nescafe and Nespresso owner would own the rights to market Starbucks’ coffee, which it says generates $2 billion in annual sales, the BBC reported.

Nestle chief executive Mark Schneider, who in 2016 became the first outsider to run Nestle in almost 100 years and who is attempting to boost the company’s profit through expansion, described it as a “significant step”.

Also Read: Californian Court Warns “Coffee causes Cancer!”

The company last sold its US sweets and chocolate business, including brands such as Crunch and Butterfinger, to Ferrero Group for 2.7 billion Swiss francs.

Schneider described the “global coffee alliance” with Starbucks as “a great day for coffee lovers around the world”. (IANS)

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