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- Indian internet users largely consume music content on Youtube, while they prefer to catch news updates on Facebook, a study has shown.
The findings showed that over three billion views music videos scored the highest viewership on Youtube, followed closely by entertainment videos with 2.4 billion views, while video content for kids ranked third with 1.3 billion views.
On Facebook, news videos ranked first with over 1.58 billion views, while entertainment videos with 1.06 billion views secured the second spot. “Undoubtedly, Youtube is India’s default music player and the most popular source for accessing music content,” Subrat Kar, CEO at Vidooly Media Tech — a Video Intelligence platform said in a statement on Tuesday.
“On Facebook, however, news videos garner higher viewership compared to entertainment. We have witnessed a rising trend across music, entertainment and news videos as viewership and the average watch time across these platforms has grown by over 40 percent with growth primarily rising in Tier 2 and Tier 3 towns,” Kar added.
With a user base of over 400 million in India, Youtube is the biggest platform for video content. While with over 241 million users, Facebook is India’s leading social media platform. For the study, Vidooly tracked anonymous viewership habits of over 641 million viewers between the age of 18 and 65 on Youtube and Facebook across all platforms including desktop and mobile in September.
T-Series, SET India, Zee TV, ChuChu TV, Wave Music, SAB TV, Zee Music, CVS Rhymes, Speed Records and Eros Now were found to be the top 10 most viewed Youtube channels in India. On the other hand, ABP News, Dainik Bhaskar, Aaj Tak, Vijay Television, ABP Majha, ABP Live, Hebbar’s Kitchen, The Amit Bhadana, The Times of India and Aashqeen1, were identified as the top 10 Facebook pages with most views.( IANS)
Actor and environmental activist, Dia Mirza, who is also the National Goodwill Ambassador for the United Nations Environment Program (UNEP) was showstopper for Indian designers Abraham & Thakore at the recently held LFW X FDCI event. The designer duo who are pioneers of slow fashion and sustainability in the Indian fashion landscape showcased a timeless sustainable collection.
IANSlife spoke with Mirza on sustainable choices when it comes to fashion.
Q: Did you enjoy the on-ground fashion event and the energy that came with the physical show and appearance?
A: Yes absolutely. It was just so refreshing and wonderful to finally be back from a virtual audience. Last year we did a digital show and the energy was just not there, this is an interactive experience and we draw so much from real people.
Q: The outfit that was chosen for you, how did it complement your style?
A: It's a garment that I think involves and is reflective of what I stand for, I deeply care about sustainability and I love the fact that the garment has been made with repurposed material, used and created with a hundred per cent post-consumer bottles, and made by the waste generated from the pieces of fabric that we discard while creating other garments. So it was a very special garment that really and truly celebrated repurposing and reusing and upcycling.
IANSlife spoke with Mirza on sustainable choices when it comes to fashion. | Wikimedia Commons
Q: In the world of fashion celebrity collaborations are replacing celebrity muses, what are your thoughts on that?
A: I think it's wonderful because you know, celebrities have interesting sensibility and you know designers and celebrities who care and have a similar value system and ethos work really well together. I have such wonderful partnerships with people, who have worked with me over the years. I haven't created a line with any of them yet, but I think it would be a lot of fun.
Q: How do you support sustainable fashion?
A: I think it's very exciting for India that we have so many more young upcoming and exciting designers, who make absolutely fantastic sustainable collections. Abraham & Thakore and the kind of work they've done over the years is fabulous, but what's even more important is the fact that they're empowering local craftsmen and artisans, creating livelihood support.
Q: A book, a movie, the gym, or a night out; your perfect way to unwind?
A: It really depends, but if I had to choose one, I would choose movies because I love cinema.
Q: What is an experience in your life that you're waiting to have?
A: Trekking up Machu Picchu.
(Article originally published on IANS life) (IANS/ MBI)
Keywords: indian, sustainability, designers, sustainable,
In a step towards digitisation of the system, Delhi Transport Department will soon issue QR based Smart cards for driving licenses (DLs) and registration certificates (RCs).
As per a statement, the new driving licence will have an advanced microchip with features like Quick Response (QR) code and Near Field Communication (NFC). The new RC will have the owner's name printed on the front while the microchip and the QR code would be embedded at the back of the card.
The cards earlier had embedded chips, but chip reader machines were not available in the required quantity with both the Delhi Traffic Police and the Enforcement Wing of the Transport Department. Moreover, chips were designed and implemented by the states concerned, which resulted in difficulties in reading the chip and retrieving information, especially in case of defaulters.
"Now with the QR based smart card, this issue is resolved. This will enable unification in linking and validating one's information to smart cards with Sarathi and Vahan, the two web-based databases of all driving licenses and vehicle registrations," the release added.
The QR is also being implemented nationwide, the QR code reader is easily procurable and will do away with the requirement of any manual intervention altogether. The new cards will also allow two specific materials for their card manufacturing -- PolyVinyl Chloride or PVC, or PolyCarbonate which is slightly more expensive but more durable. (Card Size - 85.6mm x 54.02 mm; Thickness minimum 0.7 mm)
An October 2018 notification of the Ministry of Road Transport and Highways (MoRTH) had made changes to the Driving License and Registration Certificate. The new Smart card based DL and RC, will have chip based/ QR code based recognition system. At the same time, documents such as driving license or registration certificates in electronic formats on DigiLockers and mParivahan were also made valid in place of physical documents and treated at par with original documents.
The QR code also has an added advantage of acting as a safety feature on the smart card. The department will be able to retain records and penalties of the DL holder for up to 10 years on the VAHAN database as soon as a driver/ owner's Smart card is confiscated. The new DLs will also help the government in maintaining records of differently-abled drivers, any modifications made to the vehicles, emission standards and the person's declaration to donate organs. (IANS/JB)
Keywords: Delhi, Driving License, Registration License, Digitisation.
LONDON — A work by British street artist Banksy that sensationally shredded itself just after it sold at auction three years ago fetched almost 18.6 million pounds ($25.4 million) on Thursday — a record for the artist, and close to 20 times its pre-shredded price.
"Love is in the Bin" was offered by Sotheby's in London, with a presale estimate of 4 million pounds to 6 million pounds ($5.5 million to $8.2 million).
After a 10-minute bidding war involving nine bidders in the saleroom, online and by phone, it sold for three times the high estimate to an undisclosed buyer. The sale price of 18,582,000 pounds ($25,383,941) includes an auction-house fee known as a buyer's premium.
The piece consists of a half-shredded canvas in an ornate frame bearing a spray-painted image of a girl reaching for a heart-shaped red balloon.
When it last sold at Sotheby's in October 2018, the piece was known as "Girl With Balloon." Just as an anonymous female European buyer made the winning bid — for 1 million pounds ($1.4 million) — a hidden shredder embedded in the frame by Banksy whirred to life, leaving half the canvas hanging from the frame in strips.
Sotheby's received some criticism at the time for failing to spot the hidden shredder. But the 2018 buyer decided to go through with the purchase, a decision that was vindicated on Thursday as the work's price soared. Image source: voa
Sotheby's received some criticism at the time for failing to spot the hidden shredder. But the 2018 buyer decided to go through with the purchase, a decision that was vindicated on Thursday as the work's price soared.
The work quickly became one of Banksy's most famous, and Sotheby's sent it on tour to cities including New York and Hong Kong before Thursday's auction.
Auctioneer Oliver Barker joked that he was terrified to bring down the hammer to end Thursday's sale. There were jitters among Sotheby's staff to the last that Banksy had another surprise planned.
Alex Branczik, Sotheby's chairman of modern and contemporary art, called the shredding "one of the most ingenious moments of performance art this century."
Banksy, who has never confirmed his full identity, began his career spray-painting buildings in Bristol, England, and has become one of the world's best-known artists. His mischievous and often satirical images include two male police officers kissing, armed riot police with yellow smiley faces and a chimpanzee with a sign bearing the words, "Laugh now, but one day I'll be in charge."
Several of his works have sold for multiple millions at auction. In March, a Banksy mural honoring Britain's health workers, first painted on a hospital wall, sold for 16.8 million pounds ($23.2 million) at a Christie's auction, until Thursday a record for the artist.
"Girl With Balloon" was originally stenciled on a wall in east London and has been endlessly reproduced, becoming one of Banksy's best-known images. (VOA/RN)
Keywords: Banksy, Artwork, Auction, Girl With Balloon, Sotheby