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Researchers Found that Indians prefer Youtube for Listening Music and Facebook for News updates

A study has shown that Indians prefer Facebook for News and Youtube as music listening app.

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Indians prefer Youtube for Listening Music and Facebook for News updates
Indians prefer Youtube for Listening Music and Facebook for News updates. Pixabay
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  • Indian internet users largely consume music content on Youtube, while they prefer to catch news updates on Facebook, a study has shown.

The findings showed that over three billion views music videos scored the highest viewership on Youtube, followed closely by entertainment videos with 2.4 billion views, while video content for kids ranked third with 1.3 billion views.

On Facebook, news videos ranked first with over 1.58 billion views, while entertainment videos with 1.06 billion views secured the second spot. “Undoubtedly, Youtube is India’s default music player and the most popular source for accessing music content,” Subrat Kar, CEO at Vidooly Media Tech — a Video Intelligence platform said in a statement on Tuesday.

“On Facebook, however, news videos garner higher viewership compared to entertainment. We have witnessed a rising trend across music, entertainment and news videos as viewership and the average watch time across these platforms has grown by over 40 percent with growth primarily rising in Tier 2 and Tier 3 towns,” Kar added.

With a user base of over 400 million in India, Youtube is the biggest platform for video content. While with over 241 million users, Facebook is India’s leading social media platform. For the study, Vidooly tracked anonymous viewership habits of over 641 million viewers between the age of 18 and 65 on Youtube and Facebook across all platforms including desktop and mobile in September.

T-Series, SET India, Zee TV, ChuChu TV, Wave Music, SAB TV, Zee Music, CVS Rhymes, Speed Records and Eros Now were found to be the top 10 most viewed Youtube channels in India. On the other hand, ABP News, Dainik Bhaskar, Aaj Tak, Vijay Television, ABP Majha, ABP Live, Hebbar’s Kitchen, The Amit Bhadana, The Times of India and Aashqeen1, were identified as the top 10 Facebook pages with most views.( IANS)

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Facebook Takes Action on The Terror-Related Content

Facebook took action on 1.9mn terror-related content

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Facebook page.
Facebook. Pixabay

Facebook took action on 1.9 million pieces of content related to the Islamic State (IS) and Al Qaeda in the first quarter of 2018, twice as much as the last quarter of 2017.

The key part is that Facebook found the vast majority of this content on its own.

“In Q1 2018, 99 per cent of the IS and Al Qaeda content we took action on was not user reported,” Monika Bickert, Vice President of Global Policy Management at Facebook, said in a blog post late on Monday.

“Taking action” means that Facebook removed the vast majority of this content and added a warning to a small portion that was shared for informational or counter speech purposes.

The Facebook's image.
Facebook. Pixabay

“This number likely understates the total volume, because when we remove a profile, Page or Group for violating our policies, all of the corresponding content becomes inaccessible.

But we don’t go back through to classify and label every individual piece of content that supported terrorism,” explained Brian Fishman, Global Head of Counterterrorism Policy at Facebook.

Facebook now has a counter-terrorism team of 200 people, up from 150 in June 2017.

Also Read: British Campaigner Sues Facebook Over Fake Ads

“We have built specialised techniques to surface and remove older content. Of the terrorism-related content we removed in Q1 2018, more than 600,000 pieces were identified through these mechanisms,” the blog post said.

“We’re under no illusion that the job is done or that the progress we have made is enough,” said Facebook.

“Terrorist groups are always trying to circumvent our systems, so we must constantly improve,” the company added.  IANS

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