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Researchers Found that Indians prefer Youtube for Listening Music and Facebook for News updates

A study has shown that Indians prefer Facebook for News and Youtube as music listening app.

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Indians prefer Youtube for Listening Music and Facebook for News updates
Indians prefer Youtube for Listening Music and Facebook for News updates. Pixabay
  • Indian internet users largely consume music content on Youtube, while they prefer to catch news updates on Facebook, a study has shown.

The findings showed that over three billion views music videos scored the highest viewership on Youtube, followed closely by entertainment videos with 2.4 billion views, while video content for kids ranked third with 1.3 billion views.

On Facebook, news videos ranked first with over 1.58 billion views, while entertainment videos with 1.06 billion views secured the second spot. “Undoubtedly, Youtube is India’s default music player and the most popular source for accessing music content,” Subrat Kar, CEO at Vidooly Media Tech — a Video Intelligence platform said in a statement on Tuesday.

“On Facebook, however, news videos garner higher viewership compared to entertainment. We have witnessed a rising trend across music, entertainment and news videos as viewership and the average watch time across these platforms has grown by over 40 percent with growth primarily rising in Tier 2 and Tier 3 towns,” Kar added.

With a user base of over 400 million in India, Youtube is the biggest platform for video content. While with over 241 million users, Facebook is India’s leading social media platform. For the study, Vidooly tracked anonymous viewership habits of over 641 million viewers between the age of 18 and 65 on Youtube and Facebook across all platforms including desktop and mobile in September.

T-Series, SET India, Zee TV, ChuChu TV, Wave Music, SAB TV, Zee Music, CVS Rhymes, Speed Records and Eros Now were found to be the top 10 most viewed Youtube channels in India. On the other hand, ABP News, Dainik Bhaskar, Aaj Tak, Vijay Television, ABP Majha, ABP Live, Hebbar’s Kitchen, The Amit Bhadana, The Times of India and Aashqeen1, were identified as the top 10 Facebook pages with most views.( IANS)

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Facebook, T-Hub Pick 10 Indian Start-ups for Support Programme

The other start-ups that were shortlisted include Greenturn Idea Factory, Sensegrass, Marut Drones, Shortlist Professionals and Innerhouse

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Social media giant Facebook and T-Hub, a Hyderabad-based global start-up catalyst, on Wednesday announced the 10 start-ups they have selected for the second edition of their “India Innovation Accelerator” programme.

Announced in May, the programme will support the growth of start-ups focused on finding solutions for social challenges using Artificial Intelligence (AI) in areas of good health and wellbeing, agriculture, clean water and sanitation, decent work and economic opportunities, industry, innovation & infrastructure, climate change and peace and justice and strong institutions.

“At Facebook, we believe Artificial Intelligence will be key to finding disruptive solutions to address societal challenges like access, affordability, and skill shortage. We are excited to champion next generation of tech start-ups applying AI for social good and accelerate their development by giving them access to expertise,” Manish Chopra, Head and Director of Partnerships, Facebook India, said in a statement.

The 10 cohort start-ups include Mumbai-based ftcash which aims to empower micro-merchants and small businesses with the power of credit using digital payments.

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

While another start-up, StaTwig, is building Blockchain based solutions to ensure that every child is vaccinated with high quality vaccines, Signzy has built a digital trust infrastructure which enables completely secure digital on-boarding using the AI assisted on-boarding (RealKYC), Algorithmic Risk Intelligence (ARI), and Blockchain technology to store and verify consumer information.

Blue Sky Analytics, a geospatial data intelligence start-up, and Pensieve that aims to democratise legal data and make it accessible to the common man were also selected.

Also Read: Google Closes its Controversial Chinese Search Engine Project

The other start-ups that were shortlisted include Greenturn Idea Factory, Sensegrass, Marut Drones, Shortlist Professionals and Innerhour.

The India Innovation Accelerator will support the growth of these start-ups in many ways. A panel of mentors, industry experts, investors, will provide hands on operational support and mentoring with specialised training on product development, marketing, partnerships, management. (IANS)