Tuesday December 10, 2019
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Researchers Found that Indians prefer Youtube for Listening Music and Facebook for News updates

A study has shown that Indians prefer Facebook for News and Youtube as music listening app.

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Indians prefer Youtube for Listening Music and Facebook for News updates
Indians prefer Youtube for Listening Music and Facebook for News updates. Pixabay
  • Indian internet users largely consume music content on Youtube, while they prefer to catch news updates on Facebook, a study has shown.

The findings showed that over three billion views music videos scored the highest viewership on Youtube, followed closely by entertainment videos with 2.4 billion views, while video content for kids ranked third with 1.3 billion views.

On Facebook, news videos ranked first with over 1.58 billion views, while entertainment videos with 1.06 billion views secured the second spot. “Undoubtedly, Youtube is India’s default music player and the most popular source for accessing music content,” Subrat Kar, CEO at Vidooly Media Tech — a Video Intelligence platform said in a statement on Tuesday.

“On Facebook, however, news videos garner higher viewership compared to entertainment. We have witnessed a rising trend across music, entertainment and news videos as viewership and the average watch time across these platforms has grown by over 40 percent with growth primarily rising in Tier 2 and Tier 3 towns,” Kar added.

With a user base of over 400 million in India, Youtube is the biggest platform for video content. While with over 241 million users, Facebook is India’s leading social media platform. For the study, Vidooly tracked anonymous viewership habits of over 641 million viewers between the age of 18 and 65 on Youtube and Facebook across all platforms including desktop and mobile in September.

T-Series, SET India, Zee TV, ChuChu TV, Wave Music, SAB TV, Zee Music, CVS Rhymes, Speed Records and Eros Now were found to be the top 10 most viewed Youtube channels in India. On the other hand, ABP News, Dainik Bhaskar, Aaj Tak, Vijay Television, ABP Majha, ABP Live, Hebbar’s Kitchen, The Amit Bhadana, The Times of India and Aashqeen1, were identified as the top 10 Facebook pages with most views.( IANS)

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Social Media Giant Facebook Sues Chinese Company Over Alleged ad Fraud

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Facebook has sued a Chinese company for allegedly tricking people into installing a malware, compromising peoples accounts and then using them to run deceptive ads.

Facebook blamed ILikeAd Media International Company Ltd. and two individuals associated with the company — Chen Xiao Cong and Huang Tao – for the fraud.

The defendants deceived people into installing malware available on the Internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills, the social media giant said in a blog post.

The defendants sometimes used images of celebrities in their ads to entice people to click on them, a practice known as “celeb bait”, according to the lawsuit filed on Wednesday.

In some instances, the defendants also engaged in a practice known as cloaking, Facebook said.

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The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

“Through cloaking, the defendants deliberately disguised the true destination of the link in the ad by displaying one version of an ad’s landing page to Facebook’s systems and a different version to Facebook users,” said Facebook’s Jessica Romero, Director of Platform Enforcement and Litigation and Rob Leathern, Director of Product Management, Business Integrity.

Cloaking schemes are often sophisticated and well organised, making the individuals and organisations behind them difficult to identify and hold accountable.

Also Read: New Account of Twitter named @TwitterRetweets to Highlight Best Tweets

As a result, there have not been many legal actions of this kind.

“In this case, we have refunded victims whose accounts were used to run unauthorised ads and helped them to secure their accounts,” they wrote.

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks. (IANS)