Never miss a story

Get subscribed to our newsletter


×
Single women and their families face a lot of pressure during matchmaking process. Flickr

Matchmaking is deep-rooted in India’s culture, whether it is a distant relative or the neighborhood aunty, everyone is trying to find the perfect match for the suitable single in their social circles. But this process of matchmaking puts a lot of pressure on the singles/unmarried persons and their families.

To understand the extent of this pressure, Shaadi.com conducted a study to delve deeper into the mindset of Indian women towards matchmaking. The study revealed that 81 percent of women want to be more independent and take control of their own matchmaking process.


Follow NewsGram on Twitter to stay updated about the World news.

This is primarily because of the pressures in traditional matchmaking. One-third of the respondents of the study said they have experienced pressure to get married when the extended family is involved. The study also found that 54 percent of women experience a lack of privacy when it comes to choosing their life partner through a traditional setup. When asked about the most annoying part of the extended family getting involved, 45 percent of women said that ‘they think they know who is right for me’.

ALSO READ: 7 Signs You’re Ready for a Career Change

With most of the respondents aged between 25 to 34, the study reflects the evolving mindset of women, who are looking for options that give them and their parents control. To avoid the external pressure faced through traditional matchmaking, 85 percent of women prefer online matchmaking platforms because it is easier to make their own decision.

Commenting on the findings of the study, Adhish Zaveri, Senior Director – Marketing, Shaadi.com said: “The singles of today are very clear on what they want from their future life partners. Traditional matchmaking, unfortunately, allows little room for their individual preferences and creates an environment of pressure, limited privacy, and an unnecessary sense of urgency. At Shaadi.com, we’re giving the singles & their families the power of choice, privacy, and time without feeling pressured by pados Waley Sharmaji or door ke Mausaji.” (IANS)


Popular

VOA

Facebook, Whatsapp and Instagram logos are displayed in this illustration taken October 4, 2021.

Facebook says it plans to hire 10,000 workers in the European Union over the next five years to work on a new computing platform.

The company said in a blog post Sunday that those high-skilled workers will help build "the metaverse," a futuristic notion for connecting people online that encompasses augmented and virtual reality.

Keep Reading Show less
Wikimedia Commons

The most popular version of the rhyme/lullaby

As children, singing the rhyme Rock A Bye Baby was a fun thing to do. It was a statement of thrill and adventure to imagine a child climbing to the top of a tree and rocking to sleep. Especially in the Indian context, rocking a baby to sleep by attaching the cradle to the tree is quite a common thing. But the origin of this rhyme, or lullaby, seems rooted in other histories.

The most popular notion associated with this lullaby is of women leaving their babies tied to tree branches, rocking to sleep with the wind. It is believed that at the time this lullaby was written, it was inspired by a coloniser who saw the Native American women tie their children in birch bark cradles to the trees. The babies went to sleep rocked by the gusts of wind while the parents went about their tasks.

Keep Reading Show less
VOA

This image released by Disney Theatrical Productions shows, from second left, Michael James Scott as Genie, Michael Maliakel as Aladdin, and Shoba Narayan as Jasmine after a performance of the Broadway musical "Aladdin" in New York on Sept. 28, 2021

As kids growing up in different states, Shoba Narayan and Michael Maliakel shared a love of one favorite film — "Aladdin." Both are of Indian descent, and in the animated movie, they saw people who looked like them.

That shared love has gone full-circle this month as Narayan and Maliakel lead the Broadway company of the musical "Aladdin" out of the pandemic, playing Princess Jasmine and the hero from the title, respectively.

Keep reading... Show less