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Styched Life: An Exclusive Merchandise Platform for Youth

Styched launches exclusive merchandise portal 'Styched Life'

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Styched
Styched, a youth fast-fashion brand, has launched its exclusive merchandise platform. IANS

BY N. LOTHUNGBENI HUMTSOE

Styched, a youth fast-fashion brand, has launched its exclusive merchandise platform Styched Life – a one-stop-shop for fan merchandise across sectors like comics, music, sports and arts.

The e-commerce company will partner with brands, artistes, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandise.

The brand has earlier collaborated with music bands, dance groups, comics, athletes, sports franchises and charitable organizations. Some of these include Underground Authority, M-Zee Bella, Agsy, Hip Hop India, High on Dance, Diamond Comics, Amar Chitra Katha, Bengaluru Raptors and Cricket Association for the Blind in India and more.

Styched
Styched will partner with brands, artistes, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandise. IANS

Speaking about the initiative, Satyajit Hoskote, Head of Business Development, Styched said: “Styched Life is a platform to promote talent across the country. We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise.

To revive the declining popularity of Indian comic culture, Styched.life and Diamond Comics have joined hands to promote Indian comics and superheroes through fashion. The majority of Indian publishers are facing stiff competition from international comic powerhouses such as Marvel and DC in terms of survival. In a bid to reach the millennials and retrieve the forgotten characters of the likes of Chacha Chaudhary and Shaktimaan, we are creating an exclusive range of t-shirts in partnership with Diamond Comics. All this while keeping the fashion comfortable and affordable

Gulshan Rai, founder of Diamond Comics added: “There is a huge market for Indian comic merchandise. Most of us have grown up reading and watching characters like Chacha Chaudhary, Shaktimaan, Vikram Betal and so on. They remind us of our childhood and evoke a strong sense of nostalgia among every one of us. When Styched approached us, we were delighted that a fashion brand has chosen to go the Indian route. We couldn’t be more excited about this.”

Styched
To revive the declining popularity of Indian comic culture, Styched.life and Diamond Comics have joined hands to promote Indian comics and superheroes through fashion. IANS

Styched Life has also tied up with the Bengaluru Raptors who are the defending champions of the Premier Badminton League (PBL) which features big names such as PV Sindhu, Sai Praneeth, Tai Tzu Ying, Parupalli Kashyap to name a few.

Prashanth Reddy, owner of the Bengaluru Brawlers and Bengaluru Raptors, is optimistic about the scope of merchandising in India. He said: “Sports merchandise in India has not taken off yet as compared to countries like the US. But the seeds are being sown now with so many national leagues getting widespread popularity.

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The Bengaluru Raptors who won the 5th edition of the Premier Badminton League already have a strong fan base. Sports merchandise is a way for the fans to express their affection and support to the team and the sport. (IANS)

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India’s Lockdown Disrupts Functioning of Amazon and Flipkart

Amazon India Delivery and functioning of Essential Goods via. E-commerce companies Disrupted

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Virus Outbreak Amazon
India's coronavirus lockdown is disrupting e-commerce companies including Amazon and Flipkart. Pixabay

India’s coronavirus lockdown is disrupting e-commerce companies including Amazon and Flipkart, despite government assurances it would not, four sources familiar with the matter told Reuters.

Differing state and district level regulations relating to the 21-day lockdown, which began on Wednesday, are hindering operations, the sources said on Friday, with e-commerce firms finding it difficult to get curfew passes for delivery staff.

The disruptions highlight the difficulties of ensuring the supply of essential goods to 1.3 billion people during the shutdown in India, which has so far reported 724 cases of coronavirus and 17 deaths. Most of Amazon’s 60 plus fulfillment centers in India are shut and the U.S. company is in talks with state authorities to try to reopen them, three of the sources said. Industry executives say local authorities have not followed guidelines, stopping deliveries and warehouses from operating.

Virus Outbreak Amazon
A sign is lit on the facade of an Amazon fulfillment center. VOA

“It’s worse than one can think,” one source said, while a second added that only a “miniscule” number of Amazon warehouses were operating, citing this as a key reason for disruptions. Even when operations do begin to return to normal, it will only be in major cities, the second source added.

Amazon said in a statement that its top priority was to deliver the products which customers need the most and it was seeking urgent help from federal government and local authorities with detailed on-the-ground operating procedures. In New Delhi, Amazon’s Pantry service was suspended and the delivery slot for essential goods, such as oil and soaps, was shown as being April 26.

“There are clear guidelines provided by Government to enable essential services, and so we are working with the relevant authorities to ensure we are able to operate,” Amazon said on Twitter in response to questions from users in India.

Indian trade minister Piyush Goyal held a meeting with e-commerce executives on Thursday and said the government was “committed to ensuring that essential goods reach the people.”

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Walmart-owned Flipkart has also been hit, with some grocery items which had been available earlier on Friday in New Delhi intermittently going out of stock. A source familiar with the situation said Flipkart was facing challenges with last-mile delivery of goods once they leave its warehouse due to restrictions on movement.

Flipkart said in a statement it had resumed grocery operations and there was a significant spike in orders. “We are enhancing capacity to meet the increase in customer requirements,” it said, adding it had received support from local and federal authorities.  (VOA)