Sunday, May 9, 2021
Home Business Sudden Drop In Temperature Pushes Winter Wear Sales

Sudden Drop In Temperature Pushes Winter Wear Sales

Shoppers are stocking up on winter essentials to keep themselves warm and safe

The sudden drop in temperature in North India has seen buyers make a beeline and stock up on their needs. With the early onset of winter and with the Indian Meteorological Department (IMD) predicting a colder than usual winter this year, shoppers are stocking up on winter essentials to keep themselves warm and safe.

The overall sales in the winter items category for mid-October to mid-November this year is more than double the sales in the corresponding period last year, notes online marketplace Snapdeal. Over the last fortnight, shoppers have focused on buying thermals, fleece sweatshirts, sweaters, and sweatpants. Socks, woolen caps, and gloves were also picked. High fashion items like block heel boots, leather jackets, furry coats in clearance sale were a hit, it said.

Follow NewsGram on Instagram to keep yourself updated.

The trend is more for casual wear this year and is different from the winter fashion of last year when quilted jackets, V neck sweaters, blazer jackets, Nehru jackets, shawl, and turtleneck tops were top-selling winter fashion.

Concerns around health from pollution and Covid are reflected in the higher than usual sales for items like windproof full-face masks made of fleece material, which are worn by cyclists and bikers. There is also increased sales of generic HEPA filters, which are priced at an almost 50% discount to branded filters.

winter
Shoppers have focused on buying thermals, fleece sweatshirts, sweaters, and sweatpants. Pixabay

Other popular winter items seeing higher sales are “head spa steamer caps”, which can guard the hair against damage from the skyrocketing pollution levels in winter. Heel repair silicone caps were bought along with foot care creams to prevent cracked heels.

ALSO READ: Beat The Winter Gloominess By Tweaking Your Home Decor

Traditional winter favorites like hot water bottles and heating pads continue to receive traction this year. Immunity boosters with ingredients like giloy, ginger, garlic, turmeric, laung, and tulsi, and dry fruits are also seeing sales climb with the onset of winters.

Modern barbeques, which are portable, don’t take up too much space, and can be handled by home chefs, were being picked. Kettles and egg boilers are other favorites. Users are also buying beds, jackets, and fish-based food for their pets. The demand for winter products is highest in north India as well as parts of Madhya Pradesh and Maharashtra, said the e-commerce site. (IANS)

STAY CONNECTED

19,511FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Scientific Significance Of Coconut Breaking Ritual

BY- JAYA CHOUDHARY Breaking a coconut for Gods and Goddesses is a popular ritual in India, and it has a significant religious significance in Hinduism....

AI Based Tech To Detect Sarcasm On Social Media Platforms

Computer science researchers including one of Indian-origin at the University of Central Florida have developed an artificial intelligence (AI)-based sarcasm detector for posts on...

Victimization Of Social Activists & Dissidents In Pak-Occupied J&K

At a hurriedly called press conference in Nakyal on May 6 in Pakistani Occupied Jammu Kashmir (PoJK), Awami Workers Party leader Nissar Shah advocate...

WhatsApp: Lose Functions Or Accept The Privacy Policy

Facing criticism over its upcoming privacy policy, WhatsApp has said that its users will not immediately lose their accounts or face curtailed functionalities on...

The Fascinating Journey Of Polo Player, DJ and designer Rina Shah

Having become one of the few professional female Polo players in India, that too in her late thirties, along with being an entrepreneur, shoe...

Ashtottaram 50) OṀ HINDUBHŨMYAI NAMAH

By Devakinandan  Ashtottaram 50) OṀ HINDUBHŨMYAI NAMAH: Ashtottaram 50: OṀ (AUM)-HIN-ḊU-BHOO-MYAI—NA-MA-HA   ॐ हिन्दुभूम्यै नमः                                  (Hindu: One who rejects untruth) Hinduism is a major religious and cultural...

‘Books From India Are My Gift To The World’, Says Ray McLennan

In 1998, Ray McLennan, who till then had been importing into the UK "all sorts of things" from India like musical instruments, saris, tilak,...

This Mothers’ Day Spoil Your Mom With An Unforgettable Meal

There may not be a heart as pure and loving as our mom's. Our mother is our 'Superhero'; she is a great multi-tasker, and...

Recent Comments