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Sugar, spice and everything nice: Mahesvari Autar promoting Indian fusion in Netherlands

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Image Credits: totaalfotografie
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By Prerna Grewal

Music is stimulating, music is liberating, music has no boundaries, music has no limits. In short: music has no definition.

If boundaries and cultural diversity segregate people, art has the capacity to ironically employ the same diversity for  unification. This quality of fusion within music not only attributes brilliance to its melody but also unites leading composers, singers, musicians and artists situated across borders. The music that’s subsequently generated appeals to audiences all over and becomes a common ground for uniting music lovers.

Image Credits: totaalfotografie
Image Credits: totaalfotografie

The website DesiYUP.com, founded by Mahesvari Autar, has come up as a brilliant initiative that seeks to provide a platform to upcoming or unrecognized talent; talent that blends distinct flavours of music in a single composition.

The interview section of the website is particularly interesting. It Features interactions with artists  like Arijit Singh, Kiran Ahluwalia, Japjit Kaur, Kishan Amin, Nirali Kartik and Kartik Shah thereby also covering  their band Maatibani. The section offers an insight into their Journey and beliefs and also introduces one to some of their best works.

Image Credits: totaalfotografie
Image Credits: totaalfotografie

When asked about the factor that acted as a driving force in coming up with the idea of this website, the founder Mahesvari Autar, in a conversation with Newsgram, elaborated upon various interesting aspects regarding her journey and the birth of the website. Talking about the presence of a strong Indian Diaspora community in Holland, she conveyed how along with western, her interest in Indian music made her travel all the way to UK to seek her kind of music. This served as one of the crucial factors in making her come up with the idea of an international portal that covered and promoted independent artists who created their own music. While the website also covers artists who add their own touch to already existing Bollywood songs, upcoming artists indulging in cross over or Indian fusions are their major focus. She further cited MaatiBaani as an example. Appreciating the brilliance of the band, she commented upon their skill to fuse many aspects of Indian music in one song.

Desi YUP has also organized various concerts in Netherlands that promote cross over or Indian fusion. Some of the prominent ones include “Beyond Bollywood” featuring Arjun and Shweta, “A splendid afternoon” featuring Indian Classical vocalist Nirali Kartik and ‘Creation of Something Meaningful’ with Shammi Pithia and his band.

Like any other start up, DesiYUP also faced various hurdles. One of the biggest challenges was promoting completely unknown Indian artists in foreign lands; the other finance. Autar started off with her own savings for promotions and concerts and later worked intensively with cultural centers to stabilize financial issues.

Renowned singer Fredie Mercury had once remarked, “ We break a lot of rules. Its unheard of to combine Opera with a Rock theme, my Dear”. This website works towards tracking down such “rule breakers” and promoting their beats and melodies.

Image credits: totaalfotografie
Image credits: totaalfotografie

 

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Add Music to Your Workout Regime

Costas Karageorghis, sports psychologist from Brunel University in London, suggests some tips on how to maximise the beneficial effects of music for your workout

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Add Music to Your Workout Regime
Add Music to Your Workout Regime. Pixabay

Want to go further with your workout? Then music could be the answer. Experts suggest that it can be a tremendous supplement to exercise and can yield better results.

It is said that top athletes use music to enhance their performance and researchers are now studying this phenomenon to understand how to harness its power, reports femalefirst.co.uk.

Costas Karageorghis, sports psychologist from Brunel University in London, suggests some tips on how to maximise the beneficial effects of music for your workout.

“Our research demonstrates that music can be a tremendous supplement to exercise. For maximum impact, the tempo and rhythmic pattern need to be targeted towards your movement rate and activity pattern. Music can benefit exercise particularly at low-to-moderate intensities,” said Karageorghis.

Representational image.
Representational image. Pixabay

To get the best result in gym, the music should possess a pleasing melody and harmony, which improves your mood, typically is a major key. Music that promotes inspiring imagery or has strong personal associations can also be highly effective.

Different music work for particular types of exercise. Here is the list:

* Weight lifting: Music that is fast, rhythmic, percussive or bass-driven is particularly good for psyching yourself up before a highly strenuous activity like lifting heavy weights.

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* Sprinting: You need faster music for when you are training at a high intensity.

* Jogging, rowing, cycling: A playlist should ideally contour your expected heart rate during such workout. If you are synchronising your movements with the music, the beats per minute need to match your intended movement rate, so it’s important to determine what this is likely to be and to select music accordingly. (Bollywood Country)