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Superstar Aamir Khan features as ‘proud dad’ in TV Campaign

Superstar Aamir Khan is very happy to be featured in the "Nayi soch" campaign directed by Nitesh Tiwari as a progressive father

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Mumbai, Feb 26, 2017: Superstar Aamir Khan, who has two sons and a daughter, is happy to feature in a TV campaign which is a tribute to “proud dads and their daughters”.

Created and directed by Nitesh Tiwari of “Dangal” fame, the brand film features Aamir as a small-town, middle-class but new-age father who is confident that his daughters will take ahead the legacy of his business.

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“I think it is a great initiative by Star Plus. The film is a tribute to all the proud dads and their daughters who became the beacons of change,” Aamir said in a statement.

It is a Women’s Day special of Star India’s ad campaign ‘Nayi Soch’, which puts the spotlight on social issues of gender inequality.

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“Our latest ‘Nayi Soch’ film not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief,” said Uday Shankar, Chairman and CEO, Star India.

“Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish,” he added.

The brand film is a reflection of how in a nation of over 10 million shops and establishments, it is hard to find even a single one that holds the title of “and daughters”, it is always “and sons”.

The film ends with the line: “Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai (Success does not consider whether one is a boy or girl; it only takes powerful thoughts into account)”.

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Aamir had earlier hosted the TV show “Satyamev Jayate” for the channel.

The show covered sensitive social issues prevalent in India such as female foeticide, child sexual abuse, rape, honour killings, domestic violence, untouchability, alcoholism, and the criminalisation of politics. (IANS)

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Alia Bhatt Defines True Patriotism

"When I went with Aamir, I understood that he is imparting knowledge to the villagers who need it, to survive and deal with the drought crisis of Maharashtra."

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Alia Bhatt, wikimedia commons

Actress Alia Bhatt, who plays a spy in the forthcoming film “Raazi”, says she learnt a new definition of patriotism which is more about contribution to the well-being of people selflessly rather than just feeling proud and loving your country.

“I learnt that what we believe is patriotism is quite opposite of what true patriotism is. We say we are patriots because we are living in the country and we love our country, but that is not enough,” Alia told media here on Friday.

“We have to participate in activities that may not be beneficial to you but the larger population. During the journey of narrating the character, this is what I learnt which made me participate in things much more actively. What is the point of having so many followers on social media if I can’t use my voice?”

Actress Alia Bhatt, who plays a spy in the forthcoming film "Raazi", says she learnt a new definition of patriotism which is more about contribution to the well-being of people selflessly rather than just feeling proud and loving your country.
Actress Alia bhatti play lead role in Raazi, IANS

The actress went to a village in Maharashtra along with superstar Aamir Khan on May 1 to actively participate in ‘shramdaan’ in the process of water conservation.

She shared: “You know you don’t need to express your opinion all the time. You can feel for things and take action to solve a problem, instead of talking about the problem.

“When I went with Aamir, I understood that he is imparting knowledge to the villagers who need it, to survive and deal with the drought crisis of Maharashtra.”

“I think that is true patriotism. That is why action speaks louder than words. What is the point of having a take on an issue, if I am not resolving the problem?” she explained.

Also Read: Anupam Kher to Feature in New American Series 

“Raazi”, a cross-border spy drama, is based on the book titled “Calling Sehmat”. The film is set in Kashmir.

“In the film, Kashmir is not depicted in a negative light. Kashmir is a beautiful place and I love it. It is really unfortunate that their tourism business, which is a big part of the revenue, is affected because of the incidents that took place. People think that Kashmir is not a safe place to go, but that is not true,” Alia said.

Directed by Meghna Gulzar, the film also features Vicky Kaushal and Soni Razdan. It is set to release on May 11. (IANS)

 

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