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Survey Shows That More Women Support Live-in Relationships in India

For long the concept and topic of live-in relationships has been taboo in India but the times are changing with a number of women coming out in its support, according to a survey.

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Hindu marriage. Pixabay

For long the concept and topic of live-in relationships has been taboo in India but the times are changing with a number of women coming out in its support, according to a survey.

Inshorts, a news app, conducted a poll in the second week of May capturing the views of 1.4 lakh netizens — 80 per cent being in the age group of 18-35 years, read a statement.

Women
representational image. pixabay

According to the survey, more than 80 per cent millennials think that live-in relationships are still considered a taboo in Indian society while more than 47 per cent Indians are of the opinion that marriage is better when choosing between marriage and lifelong live-ins.

More than 80 per cent Indians said that they do support live-ins as a way of life. Out of these, 26 per cent millennials went a step ahead and said that they would choose lifelong live-ins as an option over marriages.

On the other hand, 86 per cent Indians are of the opinion that lust is not the sole reason behind live-ins and more than 45 per cent say that it is more of compatibility testing before marriage.

Night-owl women not for long-term relationships: Study
Couple. pixabay

In the report, 45 per cent respondents have also said that since Indian society constantly judges unmarried couples staying together, any move by the judiciary to support this will not have any effect on their mindset.

Also Read: Night-owl women not for long-term relationships: Study

Azhar Iqubal, CEO and Co-founder, Inshorts said: “Live-in relationships, even after being legally recognised by the government, is a forbidden subject of discussion in Indian households. Our current survey was focused on capturing the sentiments of our Indian youth on such delicate issues.” (IANS)

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Flipkart Brings First Nokia-branded Smart TV in India: Report

The visuals of the TV are bolstered with "MEMC" technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Flipkart on Thursday launched the Nokia Smart TV in India as part of their strategic partnership. Priced at Rs 41,999, the Nokia-branded smart TV is currently available in a 55-inch variant and features “Sound by JBL”.

The smart TV will be available on the e-commerce platform starting December 10 and the firm will expand the line up of 4K variants in the coming months.

“The acoustics of the Nokia Smart TV has been engineered by JBL, which will let customers experience clear vocal tones and minimal harmonic distortion. True to JBL’s brand recall, the Nokia Smart TV will also enjoy deep bass tones, typically popular with Indian audiences,” the company said in a statement.

Notably, this is the first time that JBL is extending its audio expertise in television space in India.

The TV is powered by 24 watt built-in speakers, “DTS TruSurround” and Dolby Audio to enhance the overall audio experience.

Flipkart will provide complete TV protection for Nokia-branded smart TVs, which is available at a launch price of Rs 999.

Flipkart, Nokia
Flipkart earlier entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. Wikimedia Commons

The programme gives consumers a coverage of three years against manufacturing defects and accidental damages, along with a guaranteed buyback value at the end of three years.

The Nokia Smart TV offers intelligent dimming that helps produce deeper blacks through accurate backlight control and a wide colour gamut.

It comes with the Android 9.0 Operating System (OS) that will allow users access a host of apps on the Android TV Play Store.

Also Read: Sony Unveils Alpha 9 II Camera in India for Rs 3,99,990

It sports a quad-core processor and 2.25GB RAM and 16GB ROM.

The visuals of the TV are bolstered with “MEMC” technology, which eliminates blurs and judders for a screen shift devoid of lags, thus, offering better picture definition. (IANS)