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Swachh Bharat: With a month to go, nation awaits feedback on August 15

N R S Medical College & Hospital, Kolkata Photo Courtesy: Madanmohan Samanta

By Neeraj Bajpai (IANS)

Barely 30 days ahead of his second address to the nation from the ramparts of the Red Fort, from where he had implored people for ‘Swachh Bharat’ with clean toilets in every school in a year, Prime Minister Narendra Modi has said toilets in all schools would be provided in a few months. PM Modi, in a recent interview to United News of India (UNI) , said the ‘Swachh Bharat’ mission has been started to see that health and hygiene issues of the poor do not affect their working capacity and output. “We took up the task of providing toilets in all schools. It is going to be completed in next few months.Don’t children of the poor study in these public schools?,” averred Modi.  He was replying to a specific question that his detractors allege that the Modi is pro-corporate, anti-farmer and anti-poor government.

Besides ‘Swachh Bharat’ mission, he enlisted many other programmes launched for the common man.
The Prime Minister retorted, “these are just a few examples. What prevented these things from being done effectively during the last 60 years?” In every household, kids are taking lead reminding their elders that cleanliness should begin from the home, ”Your question also points at the same thing , I do strongly believe that if every citizen decides to to be partner of the Swachh Bharat mission that  leanliness would automatically be there in the entire society. He said that if every citizen be concerned of it, then cleanliness would prevail everywhere.”

The ‘Swachh Bharat’ campaign ever since it was launched by the Prime Minister on Rajpath on October 2,2014 has engineered public response and even at places ,where social groups who had nothing to do with city’s hygiene got involved and many groups are now frequently seen in public parks clearing the debris. The Mission was launched with the objective of ensuring cleanliness and open defecation free urban areas in all 4,041 statutory cities by 2019. Estimated cost is Rs. 66,009 crore out of which the Centre’s share is Rs.14,643 crores.

Official sources said physical targets include 1.04 crore household toilets ,2.52 lakh community toilets seats and 2.54 lakh public toilet seats and assisting 30 crore urban population with solid waste management practices. During 2014-15, about Rs 800 crore has been released to 28 states/ UTs.Over two lakh household toilets have been built besides 12,000 community toilets during the year.


Government sources said 390 cities have reported 100 per cent collection and transportation of municipal solid waste. Standard operating procedures (SPO) were also issued by the government to ensure cleanliness during and after public gatherings and meetings. When UNI correspondents interacted with people across the country, most of them quipped ,” Bhai sahib, Modi ji ne Lal Quila par bola tha swachhta ke bare mein,hum to ab unke feed back ka intarzar karte hein on the Independence day “ (Modi had spoken about the cleanliness now, we await his feedback on August 15). Tone and tenor of people across the country was same, but they all admitted the buzz on the cleanliness front.
Now less than 30 days are left for Modi to address the nation from Red Fort from where he had appealed to finish task of providing toilets in all schools within a year. He had said that he wanted that all schools in the country should have toilets with separate ones for girls.“This target should be finished within one year with the help of state governments and on the next August 15,we should be in firm position to announce that there is not a school in India without separate toilets for boys and girls”.

The SBM, in tandem with large number of government agencies, is bracing to ensure toilets in every school in next few months besides gearing up for to ensure cleanliness during the coming world famous Kumbh Mela in Nashik on banks of river Goadavari from July 14 to September 25.  Modi, in his latest meeting to review the programme,has directed authorities that spiritual leaders should be associated with cleanliness efforts during major congregational events like Kumbh Mela and Jagannath Yatra. Next year, the Kumbh will be held on banks river Shipra in Ujjain, Madhya Pradesh.  Ever since  Modi’s directives, authorities are working towards ensuring maximum “swachhata”,cleanliness in Nashik during the Mela where a vast multitude of humanity is expected to turn up for auspicious bathing. Many say that it will be real acid test of the mission and  Modi has already advised to ensure maximum cleanliness by involving spiritual gurus to transform change people’s attitude towards hygiene .

The Kumbh Mela will not be an isolated case, but similar initiatives were on the cards during the major religious event of Jagananth yatra in Puri Dham in Odisha.

Kumbh Mela is being celebrated at Trimbakeshwar in Nashik in Maharashtra. Trimbakeshwar is a holy town of Nasik as one of the twelve Jyotirlingas, Triyambakeshwar Jyotirlinga temple is situated there. Kumbh Mela in Nasik is celebrated once in every twelve years. The ‘Swachh Bharat’ mission has created a buzz , which may pave the way for its entry in English dictionaries which have over years co-opted words like bungalow, loot, bandh and toofan. The word Swachh is now frequently used as such and it has caught international attention and at times, its translation is not required.

Surprisingly, Swachh means hygienic in general perception , but in some camps, the word is “unhygienic” due to its political connotations. They aver it is only public stunt and nothing is happening on the ground,and going a step further these critics lace their perception by pointing towards urine-soaked walls even in the Lutyens zone in the national capital, “ what to speak of the country’s mofussil interiors?”.  Billboards, posters, stickers sprung up across the country and institutions both private and public got involved in the drive, but only personal involvement of masses can ensure cleanliness , feel bureaucrats in power corridors, adding the government can only be a facilitator for such movements.

According to Modi, various channels took up a campaign to tell the nation that the ‘Swachh Bharat’ campaign is an opportunity to realise the dream of Mahatma Gandhi and a true tribute to pay the father of the nation on his 150th birth anniversary in 2019.

Even as special drives are underway to carry forward the ‘Swachh Bharat’ mission, Home Minister Rajnath Singh recently said that the mission was not only for cleanliness but basically about eradicating social evils like untouchability. The campaign will be self -defeating unless the government bodies provide adequate number of toilets at public places, a senior journalist ,working with a language wire agency, Jai Parkash Awasthi said. He sarcastically commented that even in the country’s most posh Lutyen’s zone ,drivers and people coming to the INS ( Indian Newspaper Society) complex and wait for hours there, grope for bushes to pee. “ Go and visit public toilets at bus stands, you will instantly contract urinary tract infection and unless the situation is not addressed, such mission fail to cut ice.”
Many others hold authorities responsible for the half-hearted approach. They say even in New Delhi station,platform one is kept spic and span but “what about other platforms?”.

Come what may, the word “Swachh” is making ripples , people say at public places, pointing towards lime streaks and stickers on walls and dustbins and but the same people also raise fingers at people still defecating in open and urine soaked walls at market places. Jingles on airwaves drum up support for the campaign and celebrities are flagging the cleanliness issue at public platforms.

Ever since ,the mission gained momentum, a number of incidents took place and the Priyanka Bharti case of Maharajganj hit headlines, triggering debates. The 19-year-old bride had reportedly walked out of her husband’s house in protest against lack of toilet facilities. She was quoted as saying that “I would not eat or drink water through the day only so that I could avoid having to go out into the fields to relive myself. At night ,the fields can be dangerous. It began to affect my health which is when I protested.”

Society exerted pressure on Priyanka to return to the martial house, but she did not give in. Then a social institution involved in the public toilet work chipped in and facilitated to build a toilet in her house.Now, she is travelling extensively to campaign for toilets in houses and increasing sanitation.

Priyanka is not alone in the crusade. A 32-year-old man got printed his wedding card last month with a message for the ‘Swachh Bharat’ mission in Ballari taluk of Karnataka . The card spread a message for encouraging people to construct a toilet compulsorily in their house to lead a healthy life. In a rare initiative, the UP government has approved a proposal of incinerators for disposal of sanitary napkins in 300 government inter college for girls. Sources said it will form part of the ambitious toilet block project coming up at cost of multi million rupees in the colleges in 73 districts. Modi reviewed the progress of the mission recently with officers of the ministries of the Urban development, drinking water supply and sanitation, NITI Aaayog and PMO. The PM sought latest feedback on toilets construction in all states. After comprehensively reviewing the situation, he directed concerned officers to specially coordinate with States which are lagging in toilet construction.  He asked the ‘Namami Gange’ programme authorities that construction of toilets in habitations on the banks of the River Ganga should receive the highest priority.  Modi said motivational incentives such as awards should also be instituted through official channels. In rural areas, the Prime Minister suggested quiz competitions among students to promote awareness. The Prime Minister also called for leveraging the huge interest that ‘Swachh Bharat’ has generated among the Indian diasporas.


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Know How Grammy Award Winner Inspired by PM Modi to Dedicate Music to Environment

From songs like "Ganga" - depicting the plight of the river considered holy by most Indians - to his Grammy-winning album "Winds of Samara" - which speaks of peace and global harmony

grammy award winner, modi
"What was to be a photo opportunity with the Prime Minister turned into an hour-long discussion with him on environment. He spoke on the impact music could have on society and inspired me to make music on environment," Kej told IANS in an interview here. Wikimedia

A chance meeting with Prime Minister Narendra Modi in September 2015 in New Delhi inspired Bengaluru-based Grammy Award winner Ricky Kej to dedicate his life and music to the cause of environment.

Since then, Kej, who has represented India on global fora, performing at venues including the United Nations General Assembly in New York and UN Headquarters in Geneva, has been using music to flag ecological issues to policymakers and public the world over.

“What was to be a photo opportunity with the Prime Minister turned into an hour-long discussion with him on environment. He spoke on the impact music could have on society and inspired me to make music on environment,” Kej told IANS in an interview here.

From songs like “Ganga” – depicting the plight of the river considered holy by most Indians – to his Grammy-winning album “Winds of Samara” – which speaks of peace and global harmony – Kej’s music connects with all — from world leaders to the man on the street.

With the aid of compelling visuals, Kej’s music, and collaborations with global music artists, highlights the deleterious consequences of urbanisation, climate change and human-animal conflict.

modi, grammy award winner
From songs like “Ganga” – depicting the plight of the river considered holy by most Indians – to his Grammy-winning album “Winds of Samara” – which speaks of peace and global harmony – Kej’s music connects with all — from world leaders to the man on the street. Wikimedia

“There are so many issues in India like child labour, gender inequality and poverty, which none seem to be reflecting through music. We see that music has lost the identity of being an art form and has become a profession,” he lamented.

Kej, 37, bagged Grammy in 2015 for the ‘Best New Age Album’ for “Winds of Samsara”, created along with South African flautist Wouter Kellerman. He is also recognised as the ‘United Nations Global Humanitarian Artist’ for his music with environmental consciousness.

The subjects of Kej’s music include, the rising air pollution in global cities and towns, the perils being posed to wildlife due to urbanisation and the story of Republic of Kiribati, an island nation in the central Pacific Ocean off Fiji, whose coasts are receding each year due to rising ocean levels due to global warming, among others.

With 15 studio albums released internationally, 3,500 commercials, three feature films in Kannada and over 100 music awards in 20 countries to his credit, the conservationist-musician’s album “Shanti Samsara” was released by Modi and then French President Francois Hollande at the United Nations Conference of Parties (CoP-21) Climate Change Conference in Paris, held from November 30-December 12, 2015.

The album, conceived after his meeting with Modi, had Kej collaborate with about 500 musicians from 40 countries, for songs like “Ganga”, throwing light on the pollution plaguing the river, and on “Earth and Water”.

“Politicians and policymakers are used to statistics and numbers, but when one approaches them through art, it makes a lot of difference. I have seen politicians change their perspectives towards environmental causes after attending my concerts,” Kej asserted.

The element of environment and nature in his work comes from his own experiences. For instance, he composed the song “One With Earth” – which highlights natural farming and the need to give up chemical fertilisers – after he lived with the tribals in Andhra Pradesh’s Araku Valley to understand their lifestyle and traditional farming techniques.

Grammy award winner, modi
“There are so many issues in India like child labour, gender inequality and poverty, which none seem to be reflecting through music. We see that music has lost the identity of being an art form and has become a profession,” he lamented. Wikimedia

Born in 1981 in North Carolina in the US, Kej moved to Bengaluru with family when he was eight, with intense love for music and nature.

“As a child, I felt music and nature were connected and found music in the sounds of nature, birds and animals. I used to look at music as a way of understanding history, cultures and emotions from different parts of the world. A lot of my education was through music,” said Kej, who was part of a rock band “Angel Dust” during his class 12th from Bishop Cotton Boys’ School in Bengaluru.

Even as Kej pursued a dental science course on his father’s advice, he continued to create music and decided to pursue it full-time on completing the degree.

“Like most musicians, I started my career with popular music and later turned to heavy metal and jazz. I finally zeroed in on world music as it connects with the people the world over, irrespective of the language they speak,” Kej recalled.

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As a professor at the National Institute of Advanced Studies (NIAS) in the renowned Indian Institute of Science (IISc) campus in this tech hub, the musician believes his job is to approach environmental subjects artistically.

“Numbers don’t hit people as hard as visuals and art can. My job as a musician is to drive the numbers and data through emotions,” Kej added. (IANS)