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Swatch Defeats Apple in Legal War Over Catch-phrase

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.”

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The Apple logo is shown outside the company's Worldwide Developers Conference in San Francisco, California. VOA

Swiss watchmaker Swatch defeated Apple in a legal battle where the iPhone-maker claimed that the watch company used the phrase “One More Thing” — which was regularly used by Steve Jobs in his key notes.

While launching a “film noir inspired” set of watches in Australia, Swatch did use the phrase but it said the line was picked up from an old detective TV serial “Columbo” in which the character often said “just one more thing”, 9To5Mac reported on Saturday.

Drian Richards, the hearing officer of the case, sided with Swatch and ordered Apple to pay the watchmaker’s legal fees.

He noted that Apple had never used the “One More Thing” phrase in conjunction with any “particular” goods or services.

How much will Apple have to pay back to Swatch remains undisclosed as of now.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

In August, 2015 Swatch had trademarked the expression “One More Thing”.

However, Apple believed that watch-maker should not be allowed to use that trademark over the phrase and instead applied for its own trademark.

This latest ruling in Australia comes after Apple lost a similar legal battle with Swatch in Switzerland earlier in April where the watchmaker used the phrase “Tick Different” while promoting its new NFC-enabled watch.

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Apple argued that the phrase unfairly traded on its “Think Different” slogan it used in the 1990s but the Swiss court sided by Swatch on the issue.

In 2007, Swatch trademarked the term “iSwatch” before Apple could register for “iWatch.” (IANS)

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Apple to Substitute Watch Series 3 Repairs with Series 4: Report

Earlier this month, Apple confirmed that repairs of certain Apple Watch Series 2 models will be fulfilled with equivalent Series 3 models due to temporary shortages of unspecified Series 2 parts

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Apple is saying goodbye to "Time Travel" Pixabay

Running low on inventory for the older model, Apple has informed its retail staff to substitute some Apple Watch Series 3 repairs with the Series 4 globally, the media reported.

The company announced the change in an internal memo that was delivered to Apple Store repair staff and the iPhone maker’s Authorized Service Providers around the world, 9To5Mac reported on Monday.

As of now, Apple has not provided any details about how long would the Series 3 constraints and Series 4 upgrades scheme last.

The new repair and replacement upgrade for the Apple Watch is the latest of several instances of the company substituting Apple Watch repairs with newer models.

The iPhone-maker released its Apple Watch Series 3 with cellular connectivity built in 2017. The 38mm variant of the watch currently costs Rs 28,900, while the 42mm GPS variant is priced at Rs 31,900 in India.

Apple Watch
Apple watch series 4.

Launched last October, the price of Apple Watch Series 4 GPS is Rs 40,900 for the 40mm variant and Rs 43,900 for the 44mm version.

“As usual, it’s not guaranteed that all locations will acknowledge existence of this internal policy, especially given that there is no definitive end date, so your mileage may vary,” the report said.

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In January, the company announced that some first-generation Apple Watches and Apple Watch Series 1 could qualify for Series 2 replacements, due to supply constraints on repair parts for the older models.

Earlier this month, Apple confirmed that repairs of certain Apple Watch Series 2 models will be fulfilled with equivalent Series 3 models due to temporary shortages of unspecified Series 2 parts, the report added. (IANS)