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As we might have observed, generations are now divided into various categories based on ages. In fact, according to the year in which people are born, many characteristics have started being associated with them.
Therefore, let us know the different kinds generations through this article and also the characteristics which each generation possess.
The Depression Era (1912-1921)
It is believed that the individuals born in the Depression era tend to be conservative, compulsive savers, maintain low debt. Also, they use more secure financial products like CDs versus stocks. These individuals also feel the responsibility to leave a legacy to their
children. Not only this, individuals born in this era tend to be patriotic, oriented towards work before pleasure, respect their authority, and have a sense of moral obligation.
World War II (1922-1927)
It is believed that people in this cohort shared a common goal of defeating the Axis
powers. In fact, there was an accepted sense of "deferment" among this group.
Post-War Cohort (1928-1945)
After the war ended, this generation was given significant amount of opportunities in jobs and education and even a post-war economic boom struck the United States of America. But, the growth in Cold War tensions and the potential for nuclear wars led to levels of discomfort and uncertainty throughout the generation. At the same time, members of this group
value security, comfort, and familiar known activities and environments.
Boomers I or The Baby Boomers (1946-1954)The first Boomer segment
Interestingly, this generation is bounded by Kennedy and Martin Luther King assassinations, the Civil Rights movement and the Vietnam War. At the same time, Boomers I were either a part of the war or protested against the War. Also, it is believed that Boomers I had good economic opportunities and were largely optimistic about the potential of the United States of America and their own lives.
Boomers II or Generation Jones (1955-1965)
This generation faced a lot of economic struggles, including the oil embargo of 1979 which reinforced a sense of "I'm out for me" and narcissism. Also, the focus on self-help and skepticism over media and institutions is one of the representative of attitudes of this cohort. In fact, the youngest members of the
Boomer II generation did not have the benefits of the Boomer I class as many of the best jobs, opportunities, housing etc. were taken by the larger and earlier group. Therefore, both Gen X and Boomer II suffered the long shadow cast by
Generation X (1967-1976)
Sometimes this generation is referred to as the "lost" generation, and this was the first generation of "latchkey" kids, who were exposed to lots of daycare and divorce. Also, this generation is known with the lowest voting participation rate of any generation. Not only this, but Generation X is often characterized by high levels of skepticism, i.e. "what's in it for me" attitude. Individuals from this generation are arguably the best-educated generation with 29% obtaining a bachelor's degree or higher (6% higher than the previous cohort). And, with that education and growing maturity, they are starting to form families with a higher level of caution.
Generation Y, Echo Boomers or Millenniums (1977-1994)
The people from this generation are known as incredibly sophisticated, technology-wise, immune to most traditional marketing and sales pitches. Also, Generation Y members are much more racially and ethnically diverse, and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. It is also noted that individuals from this generation are less brand loyal.
Generation Z (1995-2012)
Though, as of now, we don't know much about Generation Z, but we know a lot about the environment they are growing up in. Therefore, this highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make a significant impact on academics. Not only this, individuals from Generation Z will grow up with a highly sophisticated media and computer environment, and will be more Internet savvy.
Keywords: Generation, People, World, Statistics, Psychology, Society.