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Droom: ‘Talking Gods’ Campaign by Indian Origin Sandeep Agarwal to now help you Drive Safely!

Droom's new campaign on road safety lets God watch and talk to you while you drive

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Talking Gods Campaign
Talking Gods Campaign. Twitter
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  • Droom is an online automobile transaction site that also campaigns for road safety
  • In their latest campaign, Droom has launched “Talking Gods’ campaign for your car that will watch you while you drive
  • In addition, a pocket book with rules and regulations of driving, vehicles and their statistics and emergency numbers has also been launched

July 4, 2017: Droom is an online marketplace that carries out automobile transactions. It is also popular for its successful campaigns launched in the past such as Ambulance First Campaign, Helmet Campaign, School Children First campaign among others.

In a recent launch of their new campaign called “Talking Gods”, the company aims to make the drivers safer on the road. The campaign involves fitting idols of God on the dashboards that have inbuilt accelerometers and a pre-recorded warning message. In almost all the vehicles being sold through Droom, the instrument will be pre-fitted in the deities. So any time that a car is over-speeding, the inbuilt message will automatically “talk” as a warning to the driver to adhere to a safe speed limit.

Messages include “Why are you in a hurry to meet me, child? Drive Slow Drive Safe” and “Your soul is permanent, your body is not. Drive Slowly” as spoken by the God.

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India ranks third in terms of deaths due to accidents. There is one death every four minutes in India due to a road accident. As Sandeep Aggarwal, Founder, and CEO of Droom, highlights that the death toll last year was 57,000 due to road accidents and particularly speeding cars, it becomes important to address this issue. Sandeep Aggarwal is widely regarded as the father of marketplaces in the Indian startup ecosystem. Droom was launched in 2014 as India’s only automobile marketplace.

This unique concept is a great effort to remind over speeding cars to slow down. As Vineet Mahajan, the Head of Art Contract Advertising said, “We thought the Indian Driver could listen to us. After all, the God is on our side.”

– by Saksham Narula of NewsGram. Twitter: @Saksham2394

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Copyright 2017 NewsGram

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‘Doodle 4 Google’ Opens Public Voting

The first edition of "Doodle 4 Google India" was held in 2009 and the theme was "My India"

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

Google on Tuesday opened public online voting for 20 children shortlisted for its annual ‘Doodle 4 Google’ competition.

The annual competition, announced early in August, encouraged creative, art-loving students across India to bring their imagination to life for the search engine giant’s logo.

This year’s theme was “what inspires you”. The doodle, incorporating letters G-o-o-g-l-e, were to be created using crayons, clay, water colours and graphic design.

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Representational Image of ‘Doodle for Google’. Flickr

From a beautiful sight at the beach to nature’s tiny creatures; India’s farmer community to the Indian folk music; space exploration to learning from animals; children drew their inspiration using crayons, clay and graphic designs, the tech giant said in a statement.

Of the 75,000 students, from Class 1 to 10, across the country who sent in their entries, more than 55 per cent were from non-metro cities, including Visakhapatnam, Bhopal, Jabalpur, Bareilly, Kottayam and Bhubaneswar.

Out of these, Google shortlisted 20 from five categories: Group 1 comprising students from Class 1 to 2; Group 2 with students from Class 3 to 4; Group 3 with students from Class 5 to 6; Group 4 with students from Class 7 to 8 and Group 5 with students from Class 9 to 10.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

The online voting, which began on Tuesday, will continue till November 6 (until 10 a.m.). People can cast their votes on the Doodle 4 Google 2018 voting page.

The doodle with the maximum votes will get featured on Google’s home page on Children’s Day that falls on November 14.

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The national winner would win a Rs 5 lakh college scholarship, a Rs 2 lakh technology package for their school, as well as a trip to the Google office in India, among other prizes, the company said.

The first edition of “Doodle 4 Google India” was held in 2009 and the theme was “My India”. (IANS)