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Droom: ‘Talking Gods’ Campaign by Indian Origin Sandeep Agarwal to now help you Drive Safely!

Droom's new campaign on road safety lets God watch and talk to you while you drive

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Talking Gods Campaign
Talking Gods Campaign. Twitter
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  • Droom is an online automobile transaction site that also campaigns for road safety
  • In their latest campaign, Droom has launched “Talking Gods’ campaign for your car that will watch you while you drive
  • In addition, a pocket book with rules and regulations of driving, vehicles and their statistics and emergency numbers has also been launched

July 4, 2017: Droom is an online marketplace that carries out automobile transactions. It is also popular for its successful campaigns launched in the past such as Ambulance First Campaign, Helmet Campaign, School Children First campaign among others.

In a recent launch of their new campaign called “Talking Gods”, the company aims to make the drivers safer on the road. The campaign involves fitting idols of God on the dashboards that have inbuilt accelerometers and a pre-recorded warning message. In almost all the vehicles being sold through Droom, the instrument will be pre-fitted in the deities. So any time that a car is over-speeding, the inbuilt message will automatically “talk” as a warning to the driver to adhere to a safe speed limit.

Messages include “Why are you in a hurry to meet me, child? Drive Slow Drive Safe” and “Your soul is permanent, your body is not. Drive Slowly” as spoken by the God.

ALSO READ: ALS Ice Bucket Challenge Inspiration Pete Frates Hospitalized Again 

India ranks third in terms of deaths due to accidents. There is one death every four minutes in India due to a road accident. As Sandeep Aggarwal, Founder, and CEO of Droom, highlights that the death toll last year was 57,000 due to road accidents and particularly speeding cars, it becomes important to address this issue. Sandeep Aggarwal is widely regarded as the father of marketplaces in the Indian startup ecosystem. Droom was launched in 2014 as India’s only automobile marketplace.

This unique concept is a great effort to remind over speeding cars to slow down. As Vineet Mahajan, the Head of Art Contract Advertising said, “We thought the Indian Driver could listen to us. After all, the God is on our side.”

– by Saksham Narula of NewsGram. Twitter: @Saksham2394

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Copyright 2017 NewsGram

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All You Need To Know About India’s Strategic Chabahar Port

The Chabahar Port is a seaport in Chabahar, which is on the Gulf of Oman, near Iran-Pakistan border.

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Chabahar Port is of great international significance in terms of trade, especially for India. Wikimedia Commons
Chabahar Port is of great international significance in terms of trade, especially for India. Wikimedia Commons

By Ruchika Verma

  • The Chabahar Port is of great strategic importance for India
  • It is in Iran and is being built and operated by India
  • This port will increase India’s trade with Central Asia and Europe

The Chabahar Port is a seaport in Chabahar, which is on the Gulf of Oman, near Iran-Pakistan border. Chabahar is the trans-shipment and logistics hub for the Makran Coast and Baluchistan province of Iran.

Chabahar Port is built and operated by India. Wikimedia Commons
Chabahar Port is built and operated by India. Wikimedia Commons

The tension between India and Pakistan is nothing new. There are several instances where both the countries have tried to obstruct each other’s political or economic agendas. This obstruction, along with other strategic reasons, resulted in the India and Iran’s deal on the Chabahar Port, which is crucial because of several reasons.

Here are few things about it you may not have known before :

  • Under the Trilateral Transit and Transport Agreement of 2016, the Chabahar port is the gateway to the Transport Corridor between India, Iran and Afghanistan, which allows multi-modal goods’ and passengers’ transport.

Also Read: India and Iran sign agreement to develop Chabahar Port

  • The agreement also states that India will develop and operate two berths in the first phase of the port. The contract is for 10 years and extendable. This time period excludes the first two years as they will be used for construction.
Chabahar Port will make India's trade with Afghanistan easier. Wikimedia Commons
Chabahar Port will make India’s trade with Afghanistan easier. Wikimedia Commons
  • The Chabahar Port’s first phase, which was developed by India, and inaugurated by Iran on 4th December 2017, is of great strategic importance as it makes it easier for India to conduct trade with Central Asia and Europe.
  • Iran’s Chabahar port is also important for India’s trade because of Pakistan’s reluctance in allowing India to send goods to Iran and Afghanistan through its land territory.

Also Read: Gwadar Port: China Turning Pakistan Port Into Regional Giant 

  • The development of Chabahar Port will increase the momentum of the International North-South Transport Corridor whose signatories include India, Afghanistan and Russia. Iran is the key gateway in this project. It will improve India’s trade with Central Asia as well as Europe.
    The Chabahar Port has also reduced Afghanistan’s dependence on the transit road, which went through Karachi. Now, trade can be conducted via Chabahar Port too. Islamabad has accused India of trying to use this development as a means to destabilise Pakistan.

    The Chabar Port is the said to be the counter to the Gwadar Port. Wikimedia Commons
    The Chabar Port is the said to be the counter to the Gwadar Port. Wikimedia Commons
  • The Chabahar Port also acts as a counter to the barely 100 km away, Gwadar port in Pakistan, which is developed by China. However, Iran has defended that Chabahar is not a rival to Gwadar and Pakistan is invited to join in its development.
  • In October 2017, India sent its first shipment of wheat to through Chabahar to Afghanistan, in order to test the viability of the route.
  • India will also construct a 900-km Chabahar-Zahedan-hajigak railway line that will connect Port of Chabahar to Hajigak in Afghanistan. It will also connect Mashad in the north, providing access to Turkmenistan as well as northern Afghanistan.This project is worth $1.6 billion.

    India will supply $400 million worth of steel rails to Tehrain. Wikimedia Commons
    India will supply $400 million worth of steel rails to Tehran. Wikimedia Commons
  • It is being said that India will supply $400 million of steel rails to Tehran. There are also possibilities of setting up a fertilizer plant through a joint venture with the Iranian government.