- Droom is an online automobile transaction site that also campaigns for road safety
- In their latest campaign, Droom has launched “Talking Gods’ campaign for your car that will watch you while you drive
- In addition, a pocket book with rules and regulations of driving, vehicles and their statistics and emergency numbers has also been launched
July 4, 2017: Droom is an online marketplace that carries out automobile transactions. It is also popular for its successful campaigns launched in the past such as Ambulance First Campaign, Helmet Campaign, School Children First campaign among others.
In a recent launch of their new campaign called “Talking Gods”, the company aims to make the drivers safer on the road. The campaign involves fitting idols of God on the dashboards that have inbuilt accelerometers and a pre-recorded warning message. In almost all the vehicles being sold through Droom, the instrument will be pre-fitted in the deities. So any time that a car is over-speeding, the inbuilt message will automatically “talk” as a warning to the driver to adhere to a safe speed limit.
Messages include “Why are you in a hurry to meet me, child? Drive Slow Drive Safe” and “Your soul is permanent, your body is not. Drive Slowly” as spoken by the God.
India ranks third in terms of deaths due to accidents. There is one death every four minutes in India due to a road accident. As Sandeep Aggarwal, Founder, and CEO of Droom, highlights that the death toll last year was 57,000 due to road accidents and particularly speeding cars, it becomes important to address this issue. Sandeep Aggarwal is widely regarded as the father of marketplaces in the Indian startup ecosystem. Droom was launched in 2014 as India’s only automobile marketplace.
This unique concept is a great effort to remind over speeding cars to slow down. As Vineet Mahajan, the Head of Art Contract Advertising said, “We thought the Indian Driver could listen to us. After all, the God is on our side.”
– by Saksham Narula of NewsGram. Twitter: @Saksham2394