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Droom: ‘Talking Gods’ Campaign by Indian Origin Sandeep Agarwal to now help you Drive Safely!

Droom's new campaign on road safety lets God watch and talk to you while you drive

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Talking Gods Campaign
Talking Gods Campaign. Twitter
  • Droom is an online automobile transaction site that also campaigns for road safety
  • In their latest campaign, Droom has launched “Talking Gods’ campaign for your car that will watch you while you drive
  • In addition, a pocket book with rules and regulations of driving, vehicles and their statistics and emergency numbers has also been launched

July 4, 2017: Droom is an online marketplace that carries out automobile transactions. It is also popular for its successful campaigns launched in the past such as Ambulance First Campaign, Helmet Campaign, School Children First campaign among others.

In a recent launch of their new campaign called “Talking Gods”, the company aims to make the drivers safer on the road. The campaign involves fitting idols of God on the dashboards that have inbuilt accelerometers and a pre-recorded warning message. In almost all the vehicles being sold through Droom, the instrument will be pre-fitted in the deities. So any time that a car is over-speeding, the inbuilt message will automatically “talk” as a warning to the driver to adhere to a safe speed limit.

Messages include “Why are you in a hurry to meet me, child? Drive Slow Drive Safe” and “Your soul is permanent, your body is not. Drive Slowly” as spoken by the God.

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India ranks third in terms of deaths due to accidents. There is one death every four minutes in India due to a road accident. As Sandeep Aggarwal, Founder, and CEO of Droom, highlights that the death toll last year was 57,000 due to road accidents and particularly speeding cars, it becomes important to address this issue. Sandeep Aggarwal is widely regarded as the father of marketplaces in the Indian startup ecosystem. Droom was launched in 2014 as India’s only automobile marketplace.

This unique concept is a great effort to remind over speeding cars to slow down. As Vineet Mahajan, the Head of Art Contract Advertising said, “We thought the Indian Driver could listen to us. After all, the God is on our side.”

– by Saksham Narula of NewsGram. Twitter: @Saksham2394

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LAVA Launches New Budget Smartphone Z62 in India

Connectivity options on the device include Wi-Fi and GPS. Sensors on the phone include accelerometer and fingerprint sensor

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The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
Lava unveils new feature phone. IANS

Domestic smartphone manufacturer Lava on Friday launched its new budget smartphone Lava Z62 for Rs 6,060 in India.

The phone comes with a 6-inch touchscreen display and is powered by a 3,380 mAh battery.

“The device also comes with a dedicated Google Assistant key, thus, allowing users to use a variety of apps and features at the click of a button using their voice command,” the company said in a statement.

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The mobile phone supports English, Hindi, Tamil, Bengali, Gujarati and Punjabi. Wikimedia Commons

As far as the cameras are concerned, the device on the rear packs an 8MP camera and a 5MP camera on the front.

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Connectivity options on the device include Wi-Fi and GPS. Sensors on the phone include accelerometer and fingerprint sensor. (IANS)