Friday February 22, 2019
Home India Droom: &#8216...

Droom: ‘Talking Gods’ Campaign by Indian Origin Sandeep Agarwal to now help you Drive Safely!

Droom's new campaign on road safety lets God watch and talk to you while you drive

0
//
Talking Gods Campaign
Talking Gods Campaign. Twitter
  • Droom is an online automobile transaction site that also campaigns for road safety
  • In their latest campaign, Droom has launched “Talking Gods’ campaign for your car that will watch you while you drive
  • In addition, a pocket book with rules and regulations of driving, vehicles and their statistics and emergency numbers has also been launched

July 4, 2017: Droom is an online marketplace that carries out automobile transactions. It is also popular for its successful campaigns launched in the past such as Ambulance First Campaign, Helmet Campaign, School Children First campaign among others.

In a recent launch of their new campaign called “Talking Gods”, the company aims to make the drivers safer on the road. The campaign involves fitting idols of God on the dashboards that have inbuilt accelerometers and a pre-recorded warning message. In almost all the vehicles being sold through Droom, the instrument will be pre-fitted in the deities. So any time that a car is over-speeding, the inbuilt message will automatically “talk” as a warning to the driver to adhere to a safe speed limit.

Messages include “Why are you in a hurry to meet me, child? Drive Slow Drive Safe” and “Your soul is permanent, your body is not. Drive Slowly” as spoken by the God.

ALSO READ: ALS Ice Bucket Challenge Inspiration Pete Frates Hospitalized Again 

India ranks third in terms of deaths due to accidents. There is one death every four minutes in India due to a road accident. As Sandeep Aggarwal, Founder, and CEO of Droom, highlights that the death toll last year was 57,000 due to road accidents and particularly speeding cars, it becomes important to address this issue. Sandeep Aggarwal is widely regarded as the father of marketplaces in the Indian startup ecosystem. Droom was launched in 2014 as India’s only automobile marketplace.

This unique concept is a great effort to remind over speeding cars to slow down. As Vineet Mahajan, the Head of Art Contract Advertising said, “We thought the Indian Driver could listen to us. After all, the God is on our side.”

– by Saksham Narula of NewsGram. Twitter: @Saksham2394

Next Story

Google Announces to Train Indian Journalists For Fair Election Coverage

For 2019, Google plans to train another 10,000 journalists in India under this programme

0
Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

As India elections inch closer, Google on Thursday announced to train journalists in online verification and fact-checking, digital safety and security, YouTube for elections coverage and data visualization for elections.

Google News Initiative, in partnership with independent, third-party organisations DataLeads and Internews would host training sessions in 30 cities between February 26 and April 6 in English, Hindi, Malayalam, Bangla, Kannada, Gujarati, Odia, Tamil, Telugu and Marathi, the company said in a statement.

“The Google News Initiative is proud to be supporting journalists in India as they prepare to cover the upcoming elections. Since 2016, Google has trained more than 13,000 journalists in India, across over 200 newsrooms and in 40 cities,” said Irene Jay Liu, Google News Lab Lead, Asia-Pacific.

Working journalists and freelancers covering elections can apply for the free training workshops.

Google, Main One, russia
A Google logo is displayed at the entrance to the internet based company’s offices in Toronto. VOA

Google would organise the training session in the Delhi-NCR region on February 26.

Google launched the “Google News Initiative India Training Network” last year, focused on online verification and fact-checking.

Also Read- Microsoft Rolling out New Free ‘Office’ App on Windows 10

In six months, the Network onboarded 241 trainers in seven languages, who have so far trained 5,260 journalists across over 40 cities in India.

For 2019, Google plans to train another 10,000 journalists in India under this programme. (IANS)