Wednesday July 18, 2018
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Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

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  • Google India introduced Tamil language support for its advertising products
  • Google has scaled support for three language- Hindi, Bengali, and Tamil
  • According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

ALSO READ: World’s oldest Languages: 10 spoken in world today

“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

tamil language
The support for the Tamil language will also let content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content and attract advertisers from across the globe. Pixabay

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

ALSO READ: Singapore launches ‘Arumbu’, a mobile app to foster understanding of Tamil language among youth 

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)

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EU Prepares to hit Google with Record Fine in Android Monopoly Case

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers

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Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers.
Opponents claim that this constitutes abuse of Android's 74 per cent share of the European smartphone market and harms rival search engines and browsers. Pixabay

Google will be hit with a record European Union (EU) fine for using its Android smartphone system to fortify its search empire.

The fine — likely to be handed down on Tuesday or Wednesday — is expected to eclipse the 2.1 bn pound monopoly abuse penalty Google paid last year over its internet shopping business, and escalates the war between Silicon Valley and Brussels, The Telegraph reported on Saturday.

The European Commission’s competition chief Margrethe Vestager has been investigating Google for three years over complaints the company illegally forces smartphone manufacturers to install its apps.

It gives its Android software to phone manufacturers for free, but binds them to “exclusivity agreements” that force them to install Google’s web browser and search engine if they use the Google Play app store, the report said.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet's annual turnover, or 9.5 bn euro (8.4 bn pound)
The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound). Pixabay

Opponents claim that this constitutes abuse of Android’s 74 per cent share of the European smartphone market and harms rival search engines and browsers.

Meanwhile, Google insists the agreements allow Android to remain free to manufacturers and help them compete against Apple.

The commission has the power to fine Google up to 10 per cent of its parent company Alphabet’s annual turnover, or 9.5 bn euro (8.4 bn pound).

Also Read: Google Rolls Out ‘Morse Code’ Support on Gboard for iOS

Although it is not expected to use the full extent of its powers, the fine is likely to be higher than the 2.4 bn euros Google was ordered to pay in June last year over claims it stuffed search results with its own shopping adverts, squeezing out price comparison services.

As well as the fine, Google is set to be ordered to break its agreements with phone manufacturers. This could mean more Android phones being sold without Google software installed, potentially boosting rival search engines and web browsers such as Microsoft’s Bing or Firefox. (IANS)

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