Tuesday March 19, 2019
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Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

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Storing data online is a common practice. Pixabay
  • Google India introduced Tamil language support for its advertising products
  • Google has scaled support for three language- Hindi, Bengali, and Tamil
  • According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

ALSO READ: World’s oldest Languages: 10 spoken in world today

“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

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The support for the Tamil language will also let content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content and attract advertisers from across the globe. Pixabay

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

ALSO READ: Singapore launches ‘Arumbu’, a mobile app to foster understanding of Tamil language among youth 

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)

Next Story

Google Claims It Has “No Plans” To Relaunch A Search Engine in China

Technology companies have recently been a favorite target of many members of the U.S. Congress, who have criticized them over a wide range of issues such as privacy, work in China and allowing foreign meddling in U.S. elections.

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The Chinese flag is seen near the Google sign at the Google china headquarters in Beijing, China. VOA

The United States’ top general said on Thursday that the Chinese military was benefiting from the work Alphabet Inc’s Google was doing in China, where the technology giant has long sought to have a bigger presence.

“The work that Google is doing in China is indirectly benefiting the Chinese military,” Marine General Joseph Dunford, chairman of the Joint Chiefs of Staff, said during a Senate Armed Services Committee hearing.

“We watch with great concern when industry partners work in China knowing that there is that indirect benefit,” he said.

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Lawmakers and Google employees have raised concerns the company would comply with China’s internet censorship and surveillance policies if it re-enters the Asian nation’s search engine market. Pixabay

“Frankly, ‘indirect’ may be not a full characterization of the way it really is, it is more of a direct benefit to the Chinese military.”

Last year Google said it was no longer vying for a $10 billion cloud computing contract with the U.S. Defense Department, in part because the company’s new ethical guidelines do not align with the project.

In June, Google said it would not renew a contract to help the U.S. military analyze aerial drone imagery when it expires, as the company sought to defuse an internal uproar over the deal.

At the same time, Google said it has “no plans” to relaunch a search engine in China, though it is continuing to study the idea.

During the hearing, Republican Senator Josh Hawley sharply criticized the tech company, referring to it as “a supposedly American company.”

FILE - Sen. Josh Hawley, R-Mo., speaks during a hearing of a Senate Judiciary Committee in Washington, March 6, 2019.
Sen. Josh Hawley, R-Mo., speaks during a hearing of a Senate Judiciary Committee in Washington, March 6, 2019. VOA

Technology companies have recently been a favorite target of many members of the U.S. Congress, who have criticized them over a wide range of issues such as privacy, work in China and allowing foreign meddling in U.S. elections.

Lawmakers and Google employees have raised concerns the company would comply with China’s internet censorship and surveillance policies if it re-enters the Asian nation’s search engine market.

Also Read: India and Pakistan Threaten to Release Missiles at Each Othe

Asked about Dunford’s comments, Google referred to previous statements.

Google Chief Executive Sundar Pichai has previously said the company has invested in China for years and plans to continue to do so, but that the company also was continuing to work with the U.S. government on projects in health care, cybersecurity and other fields. (VOA)