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Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

February 22, 2018

Google India introduced Tamil language support for its advertising products
Google has scaled support for three language- Hindi, Bengali, and Tamil
According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

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“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

ALSO READ: Singapore launches ‘Arumbu’, a mobile app to foster understanding of Tamil language among youth

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)

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Google Expands Its Advanced Location Tracking System to the US

The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number.

NewsGram Desk

September 20, 2018

Google is expanding its advanced location tracking feature for Android called “Emergency Location Service (ELS)” to the US.

Launched in 2016 and is currently available in 14 countries (excluding India), ELS provides accurate locations both indoors and outdoors by using a combination of GPS, Wi-Fi, mobile networks and sensors.

“Google is deploying ELS in the US, including the Virgin Islands, in partnership with emergency technology company RapidSOS and wireless service providers T-Mobile and West,” Jen Chai, Product Manager, Android, Google wrote in a blog-post late on Wednesday.

“Wireless providers like T-Mobile have existing ways to share emergency locations with emergency centers, but this integration with ELS will help deliver higher accuracy locations faster than before,” Chai wrote.

Since the launch of ELS around the world, the most observed impact of the feature has been in critical, emergency situations by shortening emergency response times.

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“You don’t need to install a separate app, update your OS, or have special hardware to benefit from more accurate location. The location is computed on the device and delivered directly to emergency providers only when you explicitly call an emergency number,” Chai added.

The location tracking service is compatible with Android version 4.0 and above. (IANS)