Tuesday May 22, 2018
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Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

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  • Google India introduced Tamil language support for its advertising products
  • Google has scaled support for three language- Hindi, Bengali, and Tamil
  • According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

ALSO READ: World’s oldest Languages: 10 spoken in world today

“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

tamil language
The support for the Tamil language will also let content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content and attract advertisers from across the globe. Pixabay

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

ALSO READ: Singapore launches ‘Arumbu’, a mobile app to foster understanding of Tamil language among youth 

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)

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Report: Amazon, Google Lead Global Smart Speaker Market, Apple Stands Fourth

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter

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Report: Amazon, Google Lead Global Smart Speaker Market, Apple Stands Fourth
Report: Amazon, Google Lead Global Smart Speaker Market, Apple Stands Fourth. Pixabay

Amazon and Google accounted for 70 per cent share of the global smart speaker shipments in the first quarter of 2018, with Apple selling 600,000 HomePods in the period, a new report said on Friday.

According to market research firm Strategy Analytics, global smart speaker shipments reached 9.2 million units in the first quarter.

With 43.6 per cent market share, Amazon shipped an impressive four million smart speakers during the quarter though its global market share nearly halved from the same period in 2017.

Google (26.5 per cent market share with 2.4 million sales) and Chinese e-commerce giant Alibaba (7.6 per cent market share) consolidated their number two and three rankings, while Apple with six per cent share became the fourth largest smart speaker brand worldwide.

Apple stands fourth in Global Smart Speaker Market
Apple stands fourth in Global Smart Speaker Market. Pixabay

“Amazon and Google accounted for a dominant 70 per cent share of global smart speaker shipments in Q1 2018 although their combined share has fallen from 84 per cent in Q4 2017 and 94 per cent in the year ago quarter,” said David Watkins, Director at Strategy Analytics.

This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent.

“Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five,” he added.

You May Also Like: Amazon launches Kindle Lite App for Android in India

Today’s smart speakers are by no means the finished article but they have captured the consumer imagination.

“We are clearly heading towards a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen,” Watkins said. (IANS)