Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

February 22, 2018

Google India introduced Tamil language support for its advertising products
Google has scaled support for three language- Hindi, Bengali, and Tamil
According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

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“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

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India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)

Google Planning to Develop a New Publishing Platform For Local News Publishers

According to Google, in Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age

NewsGram Desk

January 15, 2019

To help small newsrooms overcome challenges in their strive to go digital, Google is creating a new publishing platform for local news publishers.

Google News Initiative has partnered with web development company, Automattic and WordPress.com — home to 30 per cent of the world’s websites — and has invested $1.2 million in its effort to create “Newspack”.

“Newspack” is a fast, secure, low-cost publishing system tailor-made to the needs of small newsrooms, Google said in a statement on Monday.

The new publishing tool will be made available to publishers globally later in the year.

“Newspapers with long histories have had to cut back on staff and reduce coverage and reporters who try to start new digital publications face an interminable struggle with technical and business problems,” said Jim Albrecht, Product Management Director, Google Search.

“Journalists should be writing stories and covering their communities, not worrying about designing websites, configuring CMSs, or building commerce systems.”

Google, smart compose — The Google name is displayed outside the company’s office in London, Britain. VOA

While “Newspack” publishers will have access to all the plugins created by the WordPress developer community, the core product is not trying to be all things to all publishers.

“It is trying to help small publishers succeed by building best practices into the product while removing distractions that may divert scarce resources. We like to call it aan opinionated CMS — it knows the right thing to do, even when you don’t,” explained Albrecht.

Google said it will also advise on the “Newspack” feature set, based on feedback from its extensive contact with local publishers, and provide technical support on the integration of Google products.

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Google News in November launched a new innovation challenge to help scribes and publishers in the Asia-Pacific region produce quality journalism in the digital age.

According to Google, in Asia-Pacific, journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age. (IANS)