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Google To Now Support Tamil Language Ads

Google has now scaled support for three languages -- Hindi, Bengali, and Tamil

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  • Google India introduced Tamil language support for its advertising products
  • Google has scaled support for three language- Hindi, Bengali, and Tamil
  • According to Google, another 300 million Indian language users will come online in the next four years

To help advertisers and content creators reach out to Internet users in Tamil, Google India on Wednesday introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense”.

With this, Google has now scaled support for three languages — Hindi, Bengali, and Tamil.

ALSO READ: World’s oldest Languages: 10 spoken in world today

“Majority of India’s Internet users are not fluent in English and we have been very focused on enabling Indian language support across our key products to make the Internet more useful for everyone,” Shalini Girish, Director, Google Marketing Solutions, Google India, said in a statement.

“With the launch of Tamil support in our advertising products, we are enabling both the content creators and advertisers to connect with the Indian language users in their languages,” Girish added.

tamil language
The support for the Tamil language will also let content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content and attract advertisers from across the globe. Pixabay

“We saw a huge acceleration in Hindi content creation when we launched support for Hindi language and we hope that the addition of new languages will provide the necessary boost to content creation in local languages and grow digital advertising,” Girish added.

ALSO READ: Singapore launches ‘Arumbu’, a mobile app to foster understanding of Tamil language among youth 

India has 234 million Indian language users who are online as compared to 175 million English web users.

According to the search engine giant, another 300 million Indian language users will come online in the next four years. (IANS)

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Nigerian Firm Apologizes for Google’s Glitch

Main One, which describes itself as a leading provider of telecom and network services for businesses in West Africa, said that it had investigated the matter.

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Google, Main One
A Google logo is seen at the company's headquarters in Mountain View, California, VOA

Nigeria’s Main One Cable took responsibility Tuesday for a glitch that temporarily caused some Google global traffic to be misrouted through China, saying it accidentally caused the problem during a network
upgrade.

The issue surfaced Monday afternoon as internet monitoring firms ThousandEyes and BGPmon said some traffic to Alphabet’s Google had been routed through China and Russia, raising concerns that the communications had been intentionally hijacked.

Main One said in an email that it had caused a 74-minute glitch by misconfiguring a border gateway protocol filter used to route traffic across the internet. That resulted in some Google traffic being sent through Main One partner China Telecom, the West African firm said.

Google has said little about the matter. It acknowledged the problem Monday in a post on its website that said it was investigating the glitch and that it believed the problem originated outside the company. The company did not say how many users were affected or identify specific customers.

Google, Main One
Google CEO Sundar Pichai speaks during a news conference in New Delhi. VOA

Google representatives could not be reached Tuesday to comment on Main One’s statement.

Hacking concerns

Even though Main One said it was to blame, some security experts said the incident highlighted concerns about the potential for hackers to conduct espionage or disrupt communications by exploiting known vulnerabilities in the way traffic is routed over the internet.

The U.S. China Economic and Security Review Commission, a Washington group that advises the U.S. Congress on security issues, plans to investigate the issue, said Commissioner Michael Wessel.

“We will work to gain more facts about what has happened recently and look at what legal tools or legislation or law enforcement activities can help address this problem,” Wessel said.

Google, Main One, YouTube, Google, google services
A Google logo is displayed at the entrance to the internet based company’s offices in Toronto. VOA

Glitches in border gateway protocol filters have caused multiple outages to date, including cases in which traffic from U.S. internet and financial services firms was routed through Russia, China and Belarus.

Yuval Shavitt, a network security researcher at Tel Aviv University, said it was possible that Monday’s issue was not an accident.

Also Read: Google Investigating The Root Cause Of its Malfunction

“You can always claim that this is some kind of configuration error,” said Shavitt, who last month co-authored a paper alleging that the Chinese government had conducted a series of internet hijacks.

Main One, which describes itself as a leading provider of telecom and network services for businesses in West Africa, said that it had investigated the matter and implemented new processes to prevent it from happening again. (VOA)