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Tech Giant Apple’s Mac Desktop Registers Record Growth in Indian Market

India is back on Apple's growth trajectory after some dull quarters in the past

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Mac Desktop
With promotions such as "back to school" targeting students, as well as attractive financing schemes, Apple has been able to attract many first time buyers contributing to a significant revenue boost, Especially with Mac Desktop Sales. Pixabay

Not iPhones, iPads or Apple Watches but it was Mac desktop that helped Apple register record growth in the India market in its fiscal Q4 quarter (July-September period).

The company generated an all-time revenue record for the Mac desktops in the reported quarter in the country, it announced on Wednesday.

“Despite the tough compare, we generated an all-time revenue record for Mac in the US and in India and a fourth quarter revenue record in Japan,” Luca Maestri, Senior Vice President and Chief Financial Officer, told analysts over the earnings call.

“More than half of the customers purchasing Macs during the quarter were new to Mac, and the active installed base of Macs again reached a new all-time high,” he added.

India is back on Apple’s growth trajectory after some dull quarters in the past.

“At a country level, we established new Q4 records in many major developed and emerging markets, including India,” the Apple CFO added.

According to Prabhu Ram, Head, Industry Intelligence Group (IIG) at market research firm CMR, Macs have been the gold standard for productivity.

“The Apple machines have a high aspirational value attached to them, with an appeal transcending from college students to working professionals in an always-on workplace. With high-consumer loyalty, the Mac appeal can be traced to pricing, performance as well as device longevity,” Ram told IANS.

Mac Desktop
Not iPhones, iPads or Apple Watches but it was Mac desktop that helped Apple register record growth in the India market in its fiscal Q4 quarter (July-September period). Pixabay

With promotions such as “back to school” targeting students, as well as attractive financing schemes, Apple has been able to attract many first time buyers, contributing to a significant revenue boost, Ram added.

According to Counterpoint Research, Apple made an entry into the top 10 smartphone brands in July-September period due to price cuts on XR along with good demand for its iPhone 11.

The growth in the July-September quarter is set to get even bigger in the October-December period as iPhone 11 series has witnessed stupendous response from the Indian buyers.

In a big impetus for its India manufacturing dream, Apple has begun production of its highly successful iPhone XR at its supplier Foxconn’s facility in Sriperumbudur, Chennai.

Apple iPhone shipments grew 19 percent (YoY) in India in its last reported quarter. Riding on heavy promotional offers on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.

Mac Desktop
More than half of the customers purchasing Macs during the quarter were new to Mac, and the active installed base of Mac Desktop again reached a new all-time high. Pixabay

Apple in August said it looks forward to welcoming customers at its first branded retail store in India soon.

During the earnings call on Wednesday, Cook said: “The ECG app now available in 32 markets including India has become a widely celebrated illustration of Apple’s commitment to your health giving users the ability to document and monitor the functioning of their heart and provide critical data to their doctors.

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For Cook, India has been a very important market in the long-term. (IANS)

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Upcoming Smart TV of Nokia gets Certification from BIS

Last week, Flipkart entered into a strategic partnership with Nokia to launch Nokia smart TVs in India

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Nokia
Nokia is a globally popular technology brand and enjoys immense brand recall, Thus its Smart TV is Much Awaited in the Market. Pixabay

Nokia upcoming smart TV has been certified by BIS (Bureau of Indian Standards), hinting that there will be a 55-inch display with 4K UHD resolution and is expected to launch soon.

The 55-inch TV will have Android Pie and will come with Google Play Store pre installed along with Intelligent Dimming technology providing better contrast ratio.

Also, it has been confirmed to feature JBL Audio, GSMArena reported on Wednesday.

Last week, Flipkart entered into a strategic partnership with Nokia to launch Nokia smart TVs in India.

Nokia
The 55-inch Nokia TV will have Android Pie and will come with Google Play Store pre installed along with Intelligent Dimming technology providing better contrast ratio. Wikimedia Commons

As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs and manage the end-to-end go-to-market strategy.

ALSO READ: Fitbit to Unveil Latest Update for its Smartwatch

“Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall. We’re excited to start this journey with them to extend the brand into a fast-growing product segment,” Adarsh Menon, Senior Vice-President and Head-Private Brands, Electronics and Furniture at Flipkart said at the time. (IANS)