Monday January 20, 2020
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TECNO CAMON i4: Some Competition for Budget Smartphones

TECNO CAMON i4 brings in several trending features like the triple rear camera set-up, good battery life and big display at an affordable price point

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Tecno has also partnered Reliance Jio for instant cashback and recharge offers for Jio users.
Tecno has also partnered Reliance Jio for instant cashback and recharge offers for Jio users. Flickr

Keeping up with the trend of offering triple rear camera set-up on a fancy body, Hong Kong-based TRANSSION Holdings’ subsidiary TECNO Mobile has launched a new smartphone CAMON i4 in the budget segment.

With a starting price of Rs 9,599, the device is one of the cheapest smartphones to sport a 13MP Artificial Intelligence (AI)-enabled triple primary camera set-up.

The light-weight device features a glossy back body that reflects rainbow patterns against light and give the phone a near-premium look.

The device is available in three variants — 2GB+32GB for Rs 9,599, 3GB+32GB at Rs 10,599 and 4GB+64GB for Rs 11,999.

Let us see what the 2GB+32GB variant (midnight black colour) has to offer.

With rounded corners, the device sports 13MP+2MP+8MP rear camera set-up and 16MP AI selfie shooter.

The triple rear camera set-up includes 13MP primary camera, 2MP depth sensing lens and 8MP ultra-wide camera.

The smooth fingerprint sensor sits at the back alongside the “TECNO CAMON” logo.

While the right edge of the smartphone carries the volume rockers as well as the lock button, the left edge of the device hosts the tray with dual SIM support along with a dedicated space for memory card.

TECNO
TECNO. (IANS)

The CAMON i4 comes equipped with a 6.22-inch HD+ display along with a water-drop notch that encircles the 16MP selfie shooter.

The HD+ Dot Notch with 19.5:9 aspect ratio display is decent enough to experience video streaming and games but when compared to Xiaomi’s Redmi Note 7 and Asus’s Zenfone Max Pro M1 that offer Full HD+ displays, CAMON i4 lost some edge.

The camera app houses industry-standard features like AI Mode, Bokeh effect, Beauty Mode, Wide Angle as well as AI Auto Scene detection that automatically adjusts light, brightness and contrast parameters to provide optimal results.

The performance of the 3,500mAh battery was impressive. On moderate usage, the device made it to an entire day.

CAMON i4 is powered by a quad-core MediaTek Helio A22 processor which lags behind the Redmi Note 7 with Qualcomm Snapdragon 660 or and Vivo Y91 with MediaTek helio P22 chipsets.

Running Android 9 Pie, the phone features the company’s Hi operating system (OS) that opens the interface up to an app drawer lay-out with a funky bouncy effect.

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In addition, the device supports 4G VoLTE, Bluetooth and Wi-Fi connectivity options along with an audio port for aux connection at the bottom of the device.

Despite notable attempts, the low-light camera functioning was not that great. Also, the missing notification LED makes it difficult to keep tabs of charging status and text alerts.

Conclusion: TECNO CAMON i4 brings in several trending features like the triple rear camera set-up, good battery life and big display at an affordable price point. (IANS)

Next Story

OnePlus Plans To Bring Premium Technology for Offline Users in India

The company is also mulling to inaugurate its largest and one-of-its-kind Experience Centre, spanning 16,000 sq ft, in Hyderabad soon

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OnePlus
This comes at a time when OnePlus is experiencing stiff competition from Apple, which has witnessed a turnaround in the highly-competitive premium smartphone market with an increased market share. Pixabay

Aiming to cement its position in the highly-congested premium smartphone market in India, Shenzhen-headquartered handset maker OnePlus is working towards bringing premium technology to more offline users in the country in 2020, a top company executive has said.

OnePlus continued to lead the premium smartphone market in India in Q3 (July-September period) last year, according to Counterpoint Research. The company, with 35 per cent market share, grew 95 per cent year-over-year (YoY).

“In 2020, we plan to scale up investments in the offline retail space and bring premium technology to more consumers who are primarily offline-based through our OnePlus Experience Centres and retail partnerships,” Vikas Agarwal, General Manager, OnePlus India, told IANS in an interview.

This comes at a time when OnePlus is experiencing stiff competition from Apple, which has witnessed a turnaround in the highly-competitive premium smartphone market with an increased market share.

According to the International Data Corporation (IDC), Apple garnered 51.3 per cent share in the Rs 35,000 and above price segment in Q3 of 2019 that ended on September 30.

According to Agarwal, “Expansion of retail presence is one of our key focus areas this year.”

OnePlus
Aiming to cement its position in the highly-congested premium smartphone market in India, Shenzhen-headquartered handset maker OnePlus is working towards bringing premium technology to more offline users in the country in 2020, a top company executive has said. Wikimedia Commons

The company is investing heavily in creating premium service experiences for customers so that every touchpoint with the brand is a remarkable experience for its users.

“The plan is to have at least over 5,000 stores across India in 2020. We are already working to open 100 new ‘Experience Centres’ in the country’s top 50 cities this year,” the OnePlus executive informed.

In terms of offline presence, the company has collaborated with large-format retail chains including Croma, Reliance Digital, Vijay Sales, Bajaj Electronics, Poorvika Mobiles and Sangeetha Mobiles.

It currently has presence in over 2,000 retail stores.

“We will continue to expand our partnerships so that our community and OnePlus enthusiasts can walk into their nearest electronic store to experience our latest products,” added Agarwal.

The company is also mulling to inaugurate its largest and one-of-its-kind Experience Centre, spanning 16,000 sq ft, in Hyderabad soon.

Asked if OnePlus also wants to bring its concept phone with colour-shifting glass technology that makes the rear camera “invisible” to India, Agarwal said: “The OnePlus Concept One phone and its camera setup are an innovative experiment in the future of smartphone design, and OnePlus’s R&D and product teams are continuing to test and extend this technology.

“A new technology application requires valuable user and market feedback, and when the time is ripe, we will introduce it to the market.”

OnePlus
OnePlus continued to lead the premium smartphone market in India in Q3 (July-September period) last year, according to Counterpoint Research. The company, with 35 per cent market share, grew 95 per cent year-over-year (YoY). Pixabay

The handset maker unveiled the OnePlus Concept One at the CES 2020 in Las Vegas.

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Concept One is an exploration into the future form of smartphones (including camera layouts and exterior form) and ECMF (electronics’ colour, materials and finishing), and offers a breakthrough solution to the growing problem of unsightly protruding camera designs. (IANS)