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Teenagers Choose Snapchat Over Other Social Networking Platforms, finds Study

Snapchat will continue to add users aged 12 to 17, while Facebook will continue to lose users in that cohort

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Snapchat
Teenagers prefer Snapchat over Facebook, Instagram: Study. Pixabay

Photo-messaging app Snapchat is the most preferred social networking platform among US teenagers, surpassing the userbase of Facebook and Instagram in that age-category, says a new study.

In 2018, 16.4 million 12 to 17 year-olds are likely to use Snapchat, comapred with 12.8 million for Instagram, according to the analysis by market research company eMarketer.

Snapchat will remain dominant among teenagers till 2022, the report said.

“Snapchat and Instagram are the top social apps for teens, and this year they’ll add nearly the same number of new teen users,” the report quoted Christopher Bendtsen, Senior Forecasting Analyst, eMarketer as saying.

Snapchat
Snapchat on a smartphone device. Pixabay

“Snapchat will continue to add users aged 12 to 17, while Facebook will continue to lose users in that cohort. In fact, we estimate Snapchat will add 1.2 million new users in that age group by 2022, while Facebook will lose 2.2 million,” the report said.

This year, 11.5 million people in the US ages 12 to 17 will be on Facebook, down from 12.1 million in 2017. By 2022, the number of Facebook users in that age bracket will drop to 9.3 million, it added.

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However, Facebook continues to be the most used social networking app among US millennials, with 58.5 million users expected to use the platform this year followed by Instagram ranking second with 43.3 million expected users, according to the research. (IANS)

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Ahead of ‘Shazam’, Snapchat’s New AR Lens is Here

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues

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Snapchat Logo, VOA

Ahead of the release of a Warner Bros. feature film “Shazam”, photo-messaging app Snapchat has created a voice-activated Augmented Reality (AR) Lens to back the movie.

Users are allowed to access the new Lens either by scanning the Snapcode on “Shazam” movie posters or by saying “OK, Shazam”, Social Media Today reported on Friday.

“Adding new elements to Lenses makes sense — Snapchat has previously reported that a third of its 186 million daily active users ‘play with Lenses every day’, which would currently equate to some 62 million users,” the report said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues.

In August, Snapchat released a new range of Lenses triggered by different spoken terms like “hi”, “love”, “yes”, “no” and “wow”.

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Enabling brands to tap into this, and maximise exposure through as many creative options as possible, is another way that Snapchat can grow its business appeal and capitalise on the popularity of the app, especially with younger users, the report added. (IANS)