Monday November 19, 2018
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The AAP commercial: Is it an effort to create a personality cult for ‘Hamarey Arvind’

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By Shilpika Srivastava

Opening scene: A saree-clad woman grabs her purse, goes to a vegetable vendor and buys vegetables. However, maybe it’s an irony of middle-class house-maker, she falls short on money and sadly returns back one of the vegetables that she planned to buy.

Next scene: Bijli ka bill aaya hai! Smiling, she shows her newspaper-reading, chai-sipping husband her electricity bill. And all thanks goes to the Arvind Kejriwal Government. (Is the lady ignorant of the fact that the tariff shot up by 6 per cent this Monday?)

The above scenes are small glimpses from the recently launched TV advertisement by the Kejriwal-led Aam Aadmi Party which is amusingly trying to highlight the achievements of the government.

Throughout this advertisement, a voice-over recounts those old and tough days before the AAP government and how the lady would cry alone and think of how she’ll manage to pay the bills and run the home.

What’s wrong with the ad?

The two-minute advertisement tried hard to focus on Delhi government’s achievements but instead ended up being self-congratulatory and sexist.

The commercial disproves of a new kind of politics that the party had initially promised. Rather, the advertisement has indeed turned out to be a model of political corruption that takes roots in almost all political parties across the country.

In the light of 6% power tariff hike in Delhi, the advertisement is misleading and is loosely trying to cover up the reality.

What’s more disturbing?

What’s actually bothersome in this ad is the audacious abuse of public funds to create a personality cult for ‘Hamarey Arvind’. The commercial is trying to show that the whole world is conspiring against the CM and he is the only honest man left alive in this world who can curb down corruption and promise real ‘Acchhe Din’ to people. In fact, the ad is boldly trying to portray Delhi CM Arvind Kejriwal as the saviour.

In addition, the commercial is an unabashed infringement of the Supreme Court guidelines that states that any government should avoid the glorification of political personalities in their advertisements. The order also expounds that there should be no use of public funds for the projection of parties and their leaders.

The ad has also attracted strong criticism from many political leaders.

The ad ends with, ‘Hey Bhagwan, hamaarey Arvind ko salaamat rakhey.‘ (Oh lord, keep my Arvind safe).

PS: The background music in the commercial is the opening notes of Peter Cetera’s Glory Of Love which was the theme song in Karate Kid.

Watch the ad here.

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Copyright 2015 NewsGram

  • Neeru Bahl

    The advt is not sexist. It shows the reality of a typical middle-lower middle class home maker in Delhi. This is how she spends her day, doing household chores and struggling to meet family’s needs within a given budget. So the writer should minutely have a relook on how a lower middle n middle class house wife spends her day in Delhi, And a typical man in Delhi hardly contribute anything in house hold chores except watching TV!

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  • Neeru Bahl

    The advt is not sexist. It shows the reality of a typical middle-lower middle class home maker in Delhi. This is how she spends her day, doing household chores and struggling to meet family’s needs within a given budget. So the writer should minutely have a relook on how a lower middle n middle class house wife spends her day in Delhi, And a typical man in Delhi hardly contribute anything in house hold chores except watching TV!

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Kejriwal’s Door to Door Donation Drive is a Farce: Munish Raizada

Chanda Bandh Satyagraha makes an appeal that AAP should immediately restore donors' list on its website and then only seek new donations.

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Dr. Munish Raizada along with his Chanda Bandh Satyagraha team outside the office of AAP MLA Jarnail Singh (Tilak Nagar). File photo

Chicago: The Aam Aadmi Party Convener and Delhi CM Arvind Kejriwal has launched a door to door campaign seeking donations for the AAP.  According to former overseas co-coordinator of Aam Aadmi Party, Dr. Munish Raizada, this is nothing more than a misleading campaign!

Raizada says that Kejriwal has no moral right to seek donations from common man as he has dismantled financial transparency in AAP by removing donors list from its website. Displaying donors’ list showing real time donations and making the income and expenditure accounts available online were the basis and the promise of the AAP, emphasised Raizada.

Now, after hiding donors’ list and its balance sheets from the public, the AAP cannot claim to be practising alternative politics.

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Lack of financial transparency in the Arvind Kejriwal-led AAP prompted a group of NRIs, who once worked to mobilise funds and support for the party, to turn against it. (File photo)

It may be noted that AAP removed the list of donors from its website in June 2016. Moreover, since then AAP has been surrounded with controversies related to donations. AAP had also received Rs 30.67 crore Income Tax notice, last year in November, implying that all is not well with AAP’s accounts, says Raizada.

He further questions Kejriwal, that if AAP has nothing to hide about its accounts and if AAP is honest with its account keeping then why is Kejriwal hiding the donations?

Even the donation policy that was earlier the pride of every AAP volunteer has been done away with. The donation policy on AAP website used to state: “Every single rupee donated to the party will be published on the website immediately along with the details of the donor. Every expense done by the party will also be published on the website.”

But rather than putting the donors’ list in public domain, the party’s corrupt leadership started blaming BJP and I.T. Department for harassing its donors.

 

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Chanda Bandh Satygrah demands restoration of  lost values in AAP ( File Photo)

 

Opaque political funding is the fountain head of corruption. Further, Raizada says that if the party cannot be transparent in its political funding, then talking about fighting corruption and graft is a mere rhetoric. He said that the appeals by Chanda Bandh Satyagraha have fallen on deaf ears as far as the party’s

leadership is concerned. 

Chanda Bandh Satyagraha makes an appeal that AAP should immediately restore donors’ list on its website and then only seek new donations. Chanda Bandh Satyagraha was started by AAP’s volunteers in 2016, with an appeal to the public not to donate to AAP unless it makes its donation lists open and transparent.