Thursday April 18, 2019
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The AAP commercial: Is it an effort to create a personality cult for ‘Hamarey Arvind’

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By Shilpika Srivastava

Opening scene: A saree-clad woman grabs her purse, goes to a vegetable vendor and buys vegetables. However, maybe it’s an irony of middle-class house-maker, she falls short on money and sadly returns back one of the vegetables that she planned to buy.

Next scene: Bijli ka bill aaya hai! Smiling, she shows her newspaper-reading, chai-sipping husband her electricity bill. And all thanks goes to the Arvind Kejriwal Government. (Is the lady ignorant of the fact that the tariff shot up by 6 per cent this Monday?)

The above scenes are small glimpses from the recently launched TV advertisement by the Kejriwal-led Aam Aadmi Party which is amusingly trying to highlight the achievements of the government.

Throughout this advertisement, a voice-over recounts those old and tough days before the AAP government and how the lady would cry alone and think of how she’ll manage to pay the bills and run the home.

What’s wrong with the ad?

The two-minute advertisement tried hard to focus on Delhi government’s achievements but instead ended up being self-congratulatory and sexist.

The commercial disproves of a new kind of politics that the party had initially promised. Rather, the advertisement has indeed turned out to be a model of political corruption that takes roots in almost all political parties across the country.

In the light of 6% power tariff hike in Delhi, the advertisement is misleading and is loosely trying to cover up the reality.

What’s more disturbing?

What’s actually bothersome in this ad is the audacious abuse of public funds to create a personality cult for ‘Hamarey Arvind’. The commercial is trying to show that the whole world is conspiring against the CM and he is the only honest man left alive in this world who can curb down corruption and promise real ‘Acchhe Din’ to people. In fact, the ad is boldly trying to portray Delhi CM Arvind Kejriwal as the saviour.

In addition, the commercial is an unabashed infringement of the Supreme Court guidelines that states that any government should avoid the glorification of political personalities in their advertisements. The order also expounds that there should be no use of public funds for the projection of parties and their leaders.

The ad has also attracted strong criticism from many political leaders.

The ad ends with, ‘Hey Bhagwan, hamaarey Arvind ko salaamat rakhey.‘ (Oh lord, keep my Arvind safe).

PS: The background music in the commercial is the opening notes of Peter Cetera’s Glory Of Love which was the theme song in Karate Kid.

Watch the ad here.

  • Neeru Bahl

    The advt is not sexist. It shows the reality of a typical middle-lower middle class home maker in Delhi. This is how she spends her day, doing household chores and struggling to meet family’s needs within a given budget. So the writer should minutely have a relook on how a lower middle n middle class house wife spends her day in Delhi, And a typical man in Delhi hardly contribute anything in house hold chores except watching TV!

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  • Neeru Bahl

    The advt is not sexist. It shows the reality of a typical middle-lower middle class home maker in Delhi. This is how she spends her day, doing household chores and struggling to meet family’s needs within a given budget. So the writer should minutely have a relook on how a lower middle n middle class house wife spends her day in Delhi, And a typical man in Delhi hardly contribute anything in house hold chores except watching TV!

Next Story

BJP Holds Arvind Kejriwal Responsible For Sanitation Worker’s Death

According to police, he had gone to clean the drain but got trapped in the silt and garbage in the drain

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The new move the Arvind Kejriwal's party denounces the concept of digitalization
The new move the Arvind Kejriwal's party denounces the concept of digitalization

The BJP on Monday held Delhi Chief Minister Arvind Kejriwal responsible for the death of a sanitation worker in a drain saying that the government was playing with their lives as they are not given protective gear.

“This is not the first time that such an incident has happened. Due to the negligence of the government, sanitation staff goes for cleaning sewers and dies there after inhaling toxic fumes. They are never saved even after rescue operations,” Delhi BJP Chief Manoj Tiwari told reporters here.

His remarks come a day after a sanitation worker choked to death after he got trapped inside an underground drain while cleaning it in north Delhi’s Jahroda area.

The work of cleaning the drain was being carried out by the Delhi government’s flood control department.

Sanitation workers are our helpers and Kejriwal government is playing with their lives ,www.thestatesman.com

“Sanitation workers are our helpers and Kejriwal government is playing with their lives,” he said.

Highlighting the deaths of sanitation workers in Delhi in the past few years, the BJP MP from the North East Delhi Lok Sabha constituency said that in September 2018, five sanitation workers died while in August 2017, 10 died inside sewers.

“Kejriwal is responsible for the deaths of sanitation workers who die while cleaning sewers and the investigating agencies should take action against him,” he said.

Attacking Kejriwal, Tiwari said, “During the last three to four years, more than 60 workers have died.”

Arvind Kejriwal giving speech suring chanda bandh satyagrah
Arvind Kejriwal giving speech during chanda bandh satyagrah

He also accused Kejriwal of not fulfilling his promise of providing safety equipment to sewer workers and mechanical sweeping.

A senior Delhi Police official said that it has registered a case under relevant sections of the Indian Penal Code over the death of the sanitation worker.

The sanitation worker has been identified as Kishan, 37, a resident of north Delhi’s Wazirabad area.

Also Read: Arvind Kejriwal Accuses Modi Government of Betraying Farmers

According to police, he had gone to clean the drain but got trapped in the silt and garbage in the drain.

His body was taken out from the drain by a team of the National Disaster Response Force (NDRF) late on Sunday night. (IANS)