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Oct 1, 2017: Breast Cancer is the second most leading cause of death by among women. The chances of a woman dying from breast cancer are 1 in 37. There is a dire need to spread awareness about breast cancer. Though the deaths from breast cancer have reduced from 1980 till 2007, there is still a lot more work needs that to be done.
The breast cancer awareness was started by Charlotte Hayley, who had battled breast cancer. She brought in the concept of using a peach color breast cancer awareness ribbon. The peach colored ribbon piqued the interest of the editor of the Self magazine, Alexandra Penney, who was then working on the 1992 National Breast Cancer Awareness Month issue. He offered Charlotte to work with her idea, but Charlotte rejected saying that the proposal would make her awareness drive too commercial. Unable to use the peach ribbon, the Self Magazine and the other people who were interested in promoting breast cancer awareness decide to use the pink color. This was the beginning of the concept to use a pink ribbon to promote awareness and thus the idea for pink ribbon campaign.
The pink ribbon has been a symbol of fear of cancer, hope for the future and the goodness of the people who support the awareness programme. It has been the empowering symbol for millions for the past 25 years. Some organizations like the Pink Ribbon International use the pink ribbon as their primary logo. The pink ribbon, ever since it was created has been helping people to live through and beyond breast cancer by supporting and encouraging them.
The campaign today is active in over 70 countries including India and has collaborated with more than 60 regional organizations to provide help in the most needed areas. The activity of the campaign has led to a 38% decrease in breast cancer mortality rates.
To celebrate the success of their campaign, Esteé Lauder has decided to launch their Pink Ribbon inspired collection of cosmetics. 20% of the profits will be donated to research in the field of curing breast cancer. The Pink Ribbon campaign is no longer only a breast cancer awareness drive, but it has become the symbol of the women who have gone through it and have come out of this stronger. This campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone.
The Pink Campaign is a tribute to its late founder Evelyn Lauder who first launched the pink ribbon. The pink ribbon today has crossed the 25-year milestone, and to honor the 25th anniversary, the Esteé Lauder Companies have decided on a new mission: To create a breast cancer-free world. 25 years ago, Evelyn Lauder saw women dying of breast cancer, and there was nothing done to prevent it. Thus she became the pioneer of the Pink Ribbon campaign which eventually became the global leader in breast cancer awareness.
Prepared by Saloni Hindocha of Newsgram
Among the Tamil epics written during the Sangam age, only a few survived to this day. Manimegalai is one such. It is written as a sequel to the Sillapadikaram, taking the story forward of Kovalan and Madhavi's daughter, Manimegalai. The Sillapadikaram is about the injustice of the Madurai kingdom in the execution of Kovalan, which turned Kannagi, his wife into a goddess seeking vengeance for her husband's death. Kovalan, before his death, has an affair with a court dancer, Madhavi, and his daughter, Manimegalai, is said to begin a different tradition among the Tamils.
The epic, written by Sattanar, introduces Buddhism to Dravidian culture, something that has been alien to them for years. Manimegalai is the protagonist, who flees constantly from the pursuit of Chola prince Udhayakumara, and tries to lead an ascetic life. Throughout the plot, Buddhist tenets are used to avoid the culmination of a love-story. Manimegalai is believed to be the anti-love story sequel to the Sillapadikaram.
A complete work of Tamil epic written by hand on leaves Image source: wikimedia commons
The Sillapadikaram was written by a Jain monk, Illango Adigal, and Sattanar, uses the sequel to question Jainism. It is almost a political battle between two new religions competing for a place in a predominantly Hindu society. Parts of Manimegalai even go to the extent of opening ridiculing Jain practices and beliefs.
Critics of Tamil literature have stated that while the Tamil epics have great poetic significance, they are inferior to other world epics when it comes to clearly portraying religious affiliations. In fact, they refer to the newer religions with an infant's perspective. Some scholars have found that Sillapadikaram has more ethical substance than its sequel, but in and of itself, despite being written by a Jain monk, reads like Hindu poetry (Subhramanya Aiyar, 1906).
Keywords: Manimegalai, Sillapadikaram, Tamil Epic, Sattanar, Ilango Adigal, Chola kingdom, Sangam Age, Buddhism
The Covid-19 pandemic could act as an inflection point to shift India's growth model from being consumption driven to investments-led. In its Ecoscope report, Motilal Oswal Financial Services, said: "With Covid-19 hurting India's 'Household' (HH) and 'Government' sectors adversely, the continuity of strong consumption growth is in question."
"On the contrary, with listed companies' financial positions improving and an uptick in household investments in the Real Estate sector (called physical savings), the narrative of investment-led recovery is gaining momentum." The report prescribed that various economic participants - households, governments, listed companies, and unlisted corporates -- to increase their fixed asset investments in the immediate future based on their financial position.
The Covid-19 pandemic could act as an inflection point to shift India's growth model from being consumption driven to investments-led. | Photo by Fusion Medical Animation on Unsplash
At present, the listed and unlisted corporate sector accounts for only about half of total investments in India. The 'HH' sector including unincorporated enterprises accounts for 35-40 per cent in India's investments, while the remaining 12-13 per cent is contributed by centre and states governments. Besides, the report cited that demand environment is expected to remain subdued due to weak financial position of 'HH' and government sector.
"Despite household investments picking up strongly in 2HFY21, given that Indian households bore the maximum brunt of Covid-led losses in CY20 (and CY21), we believe household spending would remain subdued over the next few years." It further pointed out that unless 'HH', 'Unlisted Corporate', and government sectors can improve their financial positions -- leading to a demand uptick -- a strong revival in investments seems challenging. (IANS/ MBI)
Keywords: India, covid, pandemic, growth, household, government, investment
SpaceX and Tesla CEO Elon Musk has said that next time the Dragon spacecraft will have food warmer and free WiFi. Taking to Twitter, the crew of Inspiration4 shared a checklist of things they have been enjoying while orbiting safely around the Earth.
"Can't believe we're eating cold pizza in space. It's extraordinary!" Inspiration4 tweeted. In response, Musk apologised for the cold food, saying: "Sorry, it was cold! Dragon will have food warmer and free WiFi next time."
Inspiration4 Crew | Wikimedia Commons
After lifting off for space, SpaceX's Inspiration4, the first all-civilian crew, is healthy, happy and doing well in the orbit, the company said recently. The mission lifted off at 8.02 p.m. (EDT) on Wednesday (5.30 am IST on Thursday) aboard SpaceX's Falcon 9 rocket and Dragon spacecraft from the historic Launch Complex 39 in NASA's Kennedy Space Center in Florida.
It is commanded by tech entrepreneur Jared Isaacman who has been joined by medical officer Haley Arceneaux, a pediatric cancer survivor; Mission Specialist Chris Sembroski, an Air Force veteran and aerospace data engineer; and Mission Pilot Sian Proctor, a geoscientist, entrepreneur and trained pilot. (IANS/ MBI)
Keywords: Elon Musk, SpaceX, Inspiration4, Dragon, Wifi, food