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Esteé Lauder’s Breast Cancer Awareness ‘Pink Ribbon Campaign’ Marks 25 Year Milestone

The campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone

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Pink Ribbon Campaign
Breast Cancer. Pixabay
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Oct 1, 2017: Breast Cancer is the second most leading cause of death by among women. The chances of a woman dying from breast cancer are 1 in 37. There is a dire need to spread awareness about breast cancer. Though the deaths from breast cancer have reduced from 1980 till 2007, there is still a lot more work needs that to be done.

The breast cancer awareness was started by Charlotte Hayley, who had battled breast cancer. She brought in the concept of using a peach color breast cancer awareness ribbon. The peach colored ribbon piqued the interest of the editor of the Self magazine, Alexandra Penney, who was then working on the 1992 National Breast Cancer Awareness Month issue. He offered Charlotte to work with her idea, but Charlotte rejected saying that the proposal would make her awareness drive too commercial. Unable to use the peach ribbon, the Self Magazine and the other people who were interested in promoting breast cancer awareness decide to use the pink color. This was the beginning of the concept to use a pink ribbon to promote awareness and thus the idea for pink ribbon campaign.

The pink ribbon has been a symbol of fear of cancer, hope for the future and the goodness of the people who support the awareness programme. It has been the empowering symbol for millions for the past 25 years.  Some organizations like the Pink Ribbon International use the pink ribbon as their primary logo. The pink ribbon, ever since it was created has been helping people to live through and beyond breast cancer by supporting and encouraging them.

Also Read: Pregnancy seems Safe for Breast Cancer Survivors: Study

The campaign today is active in over 70 countries including India and has collaborated with more than 60 regional organizations to provide help in the most needed areas. The activity of the campaign has led to a 38% decrease in breast cancer mortality rates.

To celebrate the success of their campaign, Esteé Lauder has decided to launch their Pink Ribbon inspired collection of cosmetics. 20% of the profits will be donated to research in the field of curing breast cancer. The Pink Ribbon campaign is no longer only a breast cancer awareness drive, but it has become the symbol of the women who have gone through it and have come out of this stronger. This campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone.

The Pink Campaign is a tribute to its late founder Evelyn Lauder who first launched the pink ribbon. The pink ribbon today has crossed the 25-year milestone, and to honor the 25th anniversary, the Esteé Lauder Companies have decided on a new mission: To create a breast cancer-free world.  25 years ago, Evelyn Lauder saw women dying of breast cancer, and there was nothing done to prevent it. Thus she became the pioneer of the Pink Ribbon campaign which eventually became the global leader in breast cancer awareness.

Prepared by Saloni Hindocha of Newsgram

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Copyright 2017 NewsGram

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Night shifts may increase cancer risk

A positive association between night shifts and risk of cancer

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Night shifts increase cancer risk. Pexels
Night shifts increase cancer risk. Pexels
  • Long-term night shift work among women increased the risk of cancer by 19%.
  • A meta-analysis using using international data from 61 articles comprising 114,628 cancer cases and 3,909,152 participants.
  • These studies found an association between long-term night shift work and risk of 11 types of cancer.

Women who work overnight have a comparatively high risk of developing cancer than women who do not, say researchers. An analysis of international data has confirmed an association between night-shifts and cancer.

“Our study indicates that night shift work serves as a risk factor for common cancers in women,” said Xuelei Ma, co-author of the study from West China Medical Center of Sichuan University in Chengdu, China.

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Findings

These studies found an association between long-term night shift work and risk of 11 types of cancer. Wikimedia commons
These studies found an association between long-term night shift work and risk of 11 types of cancer. Wikimedia commons
  • Long-term night shift work among women increased the risk of cancer by 19 percent.
  • Nurses (working in night shifts) had the highest risk of breast cancer, of all the occupations analysed.
  • The population of women working on night shifts have an increase risk of skin (41%), breast (32%) and gastrointestinal cancer (18%).
  • Among female nurses alone, those who worked the night shift had an increased risk of breast (58%), gastrointestinal (35%) and lung cancer (28%).

Methodology

  • A meta-analysis using data from 61 articles comprising 114,628 cancer cases and 3,909,152 participants from North Amercia, Europe, Australia and Asia.
  • The articles consisted of 26 cohort studies, 24 case-control studies and 11 nested case-control studies.
  • These studies found an association between long-term night shift work and risk of 11 types of cancer.

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“Nurses that worked the night shift were of a medical background and may have been more likely to undergo screening examinations,” the researcher suggested.

The results might help establish and implement effective measures to protect female night shifters. Pixabay
The results might help establish and implement effective measures to protect female night shifters. Pixabay

“Long-term night shift workers should have regular physical examinations and cancer screenings,” Ma noted.

The study was published in journal Cancer Epidemiology. (IANS)