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Esteé Lauder’s Breast Cancer Awareness ‘Pink Ribbon Campaign’ Marks 25 Year Milestone

The campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone

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Pink Ribbon Campaign
Breast Cancer. Pixabay
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Oct 1, 2017: Breast Cancer is the second most leading cause of death by among women. The chances of a woman dying from breast cancer are 1 in 37. There is a dire need to spread awareness about breast cancer. Though the deaths from breast cancer have reduced from 1980 till 2007, there is still a lot more work needs that to be done.

The breast cancer awareness was started by Charlotte Hayley, who had battled breast cancer. She brought in the concept of using a peach color breast cancer awareness ribbon. The peach colored ribbon piqued the interest of the editor of the Self magazine, Alexandra Penney, who was then working on the 1992 National Breast Cancer Awareness Month issue. He offered Charlotte to work with her idea, but Charlotte rejected saying that the proposal would make her awareness drive too commercial. Unable to use the peach ribbon, the Self Magazine and the other people who were interested in promoting breast cancer awareness decide to use the pink color. This was the beginning of the concept to use a pink ribbon to promote awareness and thus the idea for pink ribbon campaign.

The pink ribbon has been a symbol of fear of cancer, hope for the future and the goodness of the people who support the awareness programme. It has been the empowering symbol for millions for the past 25 years.  Some organizations like the Pink Ribbon International use the pink ribbon as their primary logo. The pink ribbon, ever since it was created has been helping people to live through and beyond breast cancer by supporting and encouraging them.

Also Read: Pregnancy seems Safe for Breast Cancer Survivors: Study

The campaign today is active in over 70 countries including India and has collaborated with more than 60 regional organizations to provide help in the most needed areas. The activity of the campaign has led to a 38% decrease in breast cancer mortality rates.

To celebrate the success of their campaign, Esteé Lauder has decided to launch their Pink Ribbon inspired collection of cosmetics. 20% of the profits will be donated to research in the field of curing breast cancer. The Pink Ribbon campaign is no longer only a breast cancer awareness drive, but it has become the symbol of the women who have gone through it and have come out of this stronger. This campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone.

The Pink Campaign is a tribute to its late founder Evelyn Lauder who first launched the pink ribbon. The pink ribbon today has crossed the 25-year milestone, and to honor the 25th anniversary, the Esteé Lauder Companies have decided on a new mission: To create a breast cancer-free world.  25 years ago, Evelyn Lauder saw women dying of breast cancer, and there was nothing done to prevent it. Thus she became the pioneer of the Pink Ribbon campaign which eventually became the global leader in breast cancer awareness.

Prepared by Saloni Hindocha of Newsgram

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Lifestyle Habits That Affect Breast Cancer Risk

Changing lifestyle habits, increasing work pressure and stress levels have left modern-day individuals with no time to pay heed to their health and one disease that seems to be emerging because of irregular lifestyle is breast cancer. So make sure you are keeping a check on habits that can lead to this disease.

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Pink Ribbon Campaign
Breast Cancer. Pixabay

Changing lifestyle habits, increasing work pressure and stress levels have left modern-day individuals with no time to pay heed to their health and one disease that seems to be emerging because of irregular lifestyle is breast cancer. So make sure you are keeping a check on habits that can lead to this disease.

Meher Patel, Director at DIVA, Centre for Breast Care (partner with cosmetic brand AVON’s #PayAttention campaign that raises awareness of breast cancer), says:

* Lack of physical activity:

Renuka Prasad- Joint Secy (Hon.) at Indian Cancer Society too has problems to share that can lead to this disease.
Yoga is also a good physical exercise. Wikimedia

Don’t be proud of being laid back. One of the main reasons is that excess weight causes the body to produce and circulate more estrogen and insulin, hormones that can stimulate cancer growth. It is crucial to keep your body fit at every stage of life continuously using all body parts to sweat out intoxicants that one consumes in this polluted, fast-paced world.

* Alcohol and smoking:

Renuka Prasad- Joint Secy (Hon.) at Indian Cancer Society too has problems to share that can lead to this disease.
Bottles of Alcohol, Wikimedia

The downside of relaxing in this modern world. The more glasses of drinks you down on the weekend, or packets of cigarettes you puff up, the more you are at risk of breast cancer. Also, for the night owls, it is advisable to find the right balance since irregular patterns of work, long hours and late nights are more likely found to be struck by cancer in the later years of life.

* Long night-shifts at work:

Renuka Prasad- Joint Secy (Hon.) at Indian Cancer Society too has problems to share that can lead to this disease.
representational image. Pixabay

After conducting a survey with 300 women-some of whom worked at night, some of whom didn’t the survey found that those who had worked nights for 30 or more years were twice as likely to have developed the disease.

Renuka Prasad- Joint Secy (Hon.) at Indian Cancer Society too has problems to share that can lead to this disease.

* Hormone replacement therapy (HRT) and contraceptive pills:

Renuka Prasad- Joint Secy (Hon.) at Indian Cancer Society too has problems to share that can lead to this disease.
Pills, representational Image. Pixabay

Medical improvisations you don’t need! Avoid using the viral popular HRT or contraception tablets to abnormally treat menopausal symptoms and unwanted pregnancy.

* Overweight:

Renuka Prasad- Joint Secy (Hon.) at Indian Cancer Society too has problems to share that can lead to this disease.
representational image. pixabay

Start eating healthy and avoid eating out. Putting on weight in adulthood (after the age of 18) with those extra munchies and burgers, or being overweight after menopause can also lead to breast cancer.

Also Read:Effective Treatment to Protect Cancer Patients From Blood Clots

* Other causes:

A few other causes that women tend to overlook is the excess use of deodorants and perfumes, underwired bras, bumping or bruising of breasts, breast implants and abortions that can also be potential threats to breast cancer. (IANS)