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Esteé Lauder’s Breast Cancer Awareness ‘Pink Ribbon Campaign’ Marks 25 Year Milestone

The campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone

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Pink Ribbon Campaign
Breast Cancer. Pixabay

Oct 1, 2017: Breast Cancer is the second most leading cause of death by among women. The chances of a woman dying from breast cancer are 1 in 37. There is a dire need to spread awareness about breast cancer. Though the deaths from breast cancer have reduced from 1980 till 2007, there is still a lot more work needs that to be done.

The breast cancer awareness was started by Charlotte Hayley, who had battled breast cancer. She brought in the concept of using a peach color breast cancer awareness ribbon. The peach colored ribbon piqued the interest of the editor of the Self magazine, Alexandra Penney, who was then working on the 1992 National Breast Cancer Awareness Month issue. He offered Charlotte to work with her idea, but Charlotte rejected saying that the proposal would make her awareness drive too commercial. Unable to use the peach ribbon, the Self Magazine and the other people who were interested in promoting breast cancer awareness decide to use the pink color. This was the beginning of the concept to use a pink ribbon to promote awareness and thus the idea for pink ribbon campaign.

The pink ribbon has been a symbol of fear of cancer, hope for the future and the goodness of the people who support the awareness programme. It has been the empowering symbol for millions for the past 25 years.  Some organizations like the Pink Ribbon International use the pink ribbon as their primary logo. The pink ribbon, ever since it was created has been helping people to live through and beyond breast cancer by supporting and encouraging them.

Also Read: Pregnancy seems Safe for Breast Cancer Survivors: Study

The campaign today is active in over 70 countries including India and has collaborated with more than 60 regional organizations to provide help in the most needed areas. The activity of the campaign has led to a 38% decrease in breast cancer mortality rates.

To celebrate the success of their campaign, Esteé Lauder has decided to launch their Pink Ribbon inspired collection of cosmetics. 20% of the profits will be donated to research in the field of curing breast cancer. The Pink Ribbon campaign is no longer only a breast cancer awareness drive, but it has become the symbol of the women who have gone through it and have come out of this stronger. This campaign gives hope to all the women who have breast cancer and unites them with a single thread of hope and shows them that they are not alone.

The Pink Campaign is a tribute to its late founder Evelyn Lauder who first launched the pink ribbon. The pink ribbon today has crossed the 25-year milestone, and to honor the 25th anniversary, the Esteé Lauder Companies have decided on a new mission: To create a breast cancer-free world.  25 years ago, Evelyn Lauder saw women dying of breast cancer, and there was nothing done to prevent it. Thus she became the pioneer of the Pink Ribbon campaign which eventually became the global leader in breast cancer awareness.

Prepared by Saloni Hindocha of Newsgram

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Extracts Of Oolong Tea Helps To Combat Breast Cancer: Study

The lower incidence and mortality in regions with higher oolong tea consumption indicate that the tea has great potential for its anti-cancer properties

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Pregnancy, Breast Cancer
High blood pressure, which had long been defined as a top reading of at least 140 or a bottom one of 90, dropped to 130 over 80 under guidelines adopted in 2017.

If you are a tea lover then there is good news for you as a team of researchers have found that oolong tea extracts can have many health benefits apart from preventing breast cancer.

Oolong tea is a type of Chinese tea which has benefits for heart and brain and also prevents diabetes.

Laboratory tests showed that the Chinese tea, used for centuries for its supposed health benefits, stopped the growth of breast cancer cells and the extract hampered the DNA of the cancer cells, inhibiting the growth and progression of tumours.

Green tea also showed similar promise. However, black and dark tea had little effect on the cells, as per the study.

Chamomile is a magical ingredient used in herbal teas
Oolong Tea, Pixabay

From our results, oolong tea, much like green tea, plays a role in inhibiting breast cancer cell growth, proliferation and tumour progression, said one of the researchers from St. Louis University in Missouri.

Oolong tea, same as green tea, can induce DNA damage and cleavage, play an inhibitory role in breast cancer cell growth, proliferation and tumorigenesis. It has great potential as a chemopreventive agent against breast cancer, the team added.

Furthermore, researchers analysed the rates of breast cancer and deaths from the disease across China.

Findings, published in the journal Anticancer Research, showed that regions with high oolong tea consumption had generally lower rates of the disease.

The team also found that the incidence of breast cancer in the Fujian province was 35 per cent lower than the national average.

Cell Pattern, artificial Intelligence
High resolution slide scanners plus stronger computer power allows for the possibility for AI to help doctors more accurately figure out the subtype of breast cancer a patient has. VOA

The death rate of high consumers of oolong tea in Fijian was 68 per cent lower than the national average, findings further revealed.

Also Read: The Survivors Of Breast Cancer And Their Beauty

“The lower incidence and mortality in regions with higher oolong tea consumption indicate that the tea has great potential for its anti-cancer properties,” said lead author Chunfa Huang, Associate Research Professor at the varsity.

Prevention and early diagnosis was key to improving future health prospects, the study said. (IANS)