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The rise of women entrepreneurs in India

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New Delhi: Digital platform in India is seeing a rise in the participation of women, be it in the form of entrepreneurs or purchasers. They are gradually setting their foot firmly in this space and utilizing the technology to its fullest to grow their businesses.

And the appreciation comes from not only women entrepreneurs but also businessmen who have turned their start-ups into a hugely successful venture.

“Women entrepreneurs are more celebrated than male entrepreneurs. One may not hear the name of men entrepreneurs having a new start-up, but the news of women having a start-up spreads rapidly,” Vijay Shekhar Sharma, CEO and Founder of Paytm, told IANS on the sidelines of a seminar here.

Kanika Tekriwal, who started her own company “JetsSetGo” at the very early age of 27, shared similar thoughts when asked about women’s involvement in start-ups and going digital.

“Women start-ups are getting more recognition than men. It is all about women’s empowerment. Being a woman and doing a startup is probably the best thing to do in this era,” said Tekriwal.

Raj Kundra, a well-known face in the business world, CEO and Founder of Best Deal TV, said that women’s contribution has to increase as he felt the Indian market is still male-dominated.

“Women are far more innovative and hard-working. There is so much of potential in them. They can contribute immensely to the economy,” said Kundra who proudly added that his company is setting the target of employing an equal number of male and female employees.

Talking about the contribution of women in start-ups and digital business, Sharma too conveyed similar thoughts.

“Though the participation of women entrepreneurship in digital field has been seeing a rise, yet the start-up owners feel that more involvement of women is required to bring more diversity in business,” added Sharma.

Kundra, who proudly said that best ideas come from women, particularly mentioning how his business is driven by his actress-wife Shilpa Shetty, further added that women entrepreneurs should utilize the social media platform to its fullest for publicising their business.

Sharma, too, appreciated that women are now gradually becoming more comfortable with technology. They are coming out from the shell of being the only PR, marketing or HR representatives.

But the road to success for women entrepreneurs is definitely not easy.

“Investors never take business women seriously. At times, it really becomes difficult to make Indian investors believe in your ideas. Raising money often becomes a major hurdle for women entrepreneurs. Also, at times, employees don’t take women bosses seriously,” said Tekriwal.

“The number of women entrepreneurs have been less as funding has been less for women’s own start-ups. She has to fight to make room for herself,” said Sairee Chahal, Founder and CEO, Sheroes, a career search portal exclusively for women.

Sharma also added that personal background of a woman also turns into a hurdle while attempting to start a business.

However, despite all odds, these entrepreneurs strongly believe that women’s involvement, participation and contribution are going to be equal as those of businessmen in the coming few years.

“Make sure one is not going into fashionable business. Women entrepreneurs should invest in start-ups that only interests them, which is core to themselves,” Sharma suggested to those who are planning their own start-ups soon.

Kundra suggested that nothing can go wrong for an aspiring woman entrepreneur if she analyses and does good research about the present market scenario before launching her service.

Tekriwal advised that confidence and belief in oneself constitute the mantra of success for women entrepreneurs.

(Somrita Ghosh, IANS)

 

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Are Women Better Drivers Than Men? Read This Article to Know More

Women can actually be better, safe drivers than men

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women driving
It is a common myth that women are not good at driving. Pixabay

Busting a common myth that women are bad at wheels, researchers now say that male drivers are more dangerous on the road and are also more likely to drive more dangerous types of vehicles.

Women may actually be better and safer drivers than men, they added.

The findings, published in the journal The BMJ, prompt the researchers to suggest that greater gender equity in road transport jobs, overall, might help lessen these risks.

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“We suggest policy-makers consider policies to increase gender balance in occupations that substantially involve driving, given the greater likelihood that other road users will be killed if men rather than women are driving or riding,” the researchers wrote.

women driving
Women may actually be better and safer drivers than men, said researchers. Pixabay

For the findings, researchers at University of Westminster drew on four sets of official data for England for the period 2005-15: police injury statistics, Road Traffic Statistics, National Travel Survey data and Office for National Statistics population/gender figures.

They used the data to analyse the risks posed to other road users from bicycles, cars and taxis, vans, buses, lorries and motorbikes per billion vehicle kilometres travelled, and categorised by road type–major and minor roads in urban and rural areas–and gender.

In terms of absolute numbers, cars and taxis were associated with most (two-thirds) of fatalities to other road users.

But a comparison of fatalities per distance travelled shows that other vehicles might be even more dangerous.

According to the researchers, lorries were associated with one in six deaths to other road users: each km driven was associated with more than five times the number of such deaths than each km driven in a car. There was a similarly high death toll for buses per km driven.

women driving
Men drive in a harsher manner than women. Pixabay

Despite their small size, motorbikes also put other road users at high risk. In urban areas, most of those deaths–173 over the entire study period–were pedestrians.

Analysis of the data by gender showed that men posed a significantly higher risk to other road users for five of the six-vehicle types studied.

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For cars and vans, the risk posed by male drivers was double that posed by women per km driven, rising to four times higher for lorry drivers, and more than 10 times higher for motorbike riders.

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In a linked podcast, the researchers pointed out that driving jobs tend to be male-dominated, citing the high death toll to other road users associated with lorries, 95 per cent of which are driven by men.

While lorries, in general, are dangerous vehicles, male lorry drivers pose a particularly high risk compared to female lorry drivers, she adds. (IANS)