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The rise of women entrepreneurs in India

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New Delhi: Digital platform in India is seeing a rise in the participation of women, be it in the form of entrepreneurs or purchasers. They are gradually setting their foot firmly in this space and utilizing the technology to its fullest to grow their businesses.

And the appreciation comes from not only women entrepreneurs but also businessmen who have turned their start-ups into a hugely successful venture.

“Women entrepreneurs are more celebrated than male entrepreneurs. One may not hear the name of men entrepreneurs having a new start-up, but the news of women having a start-up spreads rapidly,” Vijay Shekhar Sharma, CEO and Founder of Paytm, told IANS on the sidelines of a seminar here.

Kanika Tekriwal, who started her own company “JetsSetGo” at the very early age of 27, shared similar thoughts when asked about women’s involvement in start-ups and going digital.

“Women start-ups are getting more recognition than men. It is all about women’s empowerment. Being a woman and doing a startup is probably the best thing to do in this era,” said Tekriwal.

Raj Kundra, a well-known face in the business world, CEO and Founder of Best Deal TV, said that women’s contribution has to increase as he felt the Indian market is still male-dominated.

“Women are far more innovative and hard-working. There is so much of potential in them. They can contribute immensely to the economy,” said Kundra who proudly added that his company is setting the target of employing an equal number of male and female employees.

Talking about the contribution of women in start-ups and digital business, Sharma too conveyed similar thoughts.

“Though the participation of women entrepreneurship in digital field has been seeing a rise, yet the start-up owners feel that more involvement of women is required to bring more diversity in business,” added Sharma.

Kundra, who proudly said that best ideas come from women, particularly mentioning how his business is driven by his actress-wife Shilpa Shetty, further added that women entrepreneurs should utilize the social media platform to its fullest for publicising their business.

Sharma, too, appreciated that women are now gradually becoming more comfortable with technology. They are coming out from the shell of being the only PR, marketing or HR representatives.

But the road to success for women entrepreneurs is definitely not easy.

“Investors never take business women seriously. At times, it really becomes difficult to make Indian investors believe in your ideas. Raising money often becomes a major hurdle for women entrepreneurs. Also, at times, employees don’t take women bosses seriously,” said Tekriwal.

“The number of women entrepreneurs have been less as funding has been less for women’s own start-ups. She has to fight to make room for herself,” said Sairee Chahal, Founder and CEO, Sheroes, a career search portal exclusively for women.

Sharma also added that personal background of a woman also turns into a hurdle while attempting to start a business.

However, despite all odds, these entrepreneurs strongly believe that women’s involvement, participation and contribution are going to be equal as those of businessmen in the coming few years.

“Make sure one is not going into fashionable business. Women entrepreneurs should invest in start-ups that only interests them, which is core to themselves,” Sharma suggested to those who are planning their own start-ups soon.

Kundra suggested that nothing can go wrong for an aspiring woman entrepreneur if she analyses and does good research about the present market scenario before launching her service.

Tekriwal advised that confidence and belief in oneself constitute the mantra of success for women entrepreneurs.

(Somrita Ghosh, IANS)

 

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Sweetened Beverages May Increase Risk of Early Death: Study

Sugar-sweetened beverages intake is also on the rise in developing countries, spurred by urbanisation and beverage marketing

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The "soft drinks" were defined as caffeinated colas, caffeine-free colas and other carbonated beverages (such as diet ginger ale). Pixabay

Women who drink sugar sweetened beverages are at an increased risk of death from cardiovascular diseases, researchers have warned.

The study, led by Harvard University researchers, found that drinking 1-4 sugary drinks per month was linked with a one per cent increased risk of death and 2-6 drinks per week with a six per cent increase.

The increased early death risk linked with sugar-sweetened beverages consumption was more pronounced among women than among men, the findings, published in the journal Circulation, showed.

“Our results provide further support to limit intake of sugar-sweetened beverages and to replace them with other beverages, preferably water, to improve overall health and longevity,” said lead author Vasanti Malik.

However, drinking one artificially-sweetened beverage per day instead of carbonated and non-carbonated soft drinks, fruit drinks, energy drinks, and sports drinks lowered the risk of premature death.

One should go for healthier alternatives of cold drinks. Wikimedia Commons
One should go for healthier alternatives of cold drinks. Wikimedia Commons

For the study, the team analysed data from 80,647 women and 37,716 men.

The study supports policies to limit marketing of sugary beverages to children and adolescents and for implementing soda taxes.

Also Read- Strength Training Can Help in Reducing Fatty Liver Disease, Says Study

Sugar-sweetened beverages should be no more than 10 per cent of daily calories from added sugars.

Sugar-sweetened beverages intake is also on the rise in developing countries, spurred by urbanisation and beverage marketing, said the team. (IANS)

One response to “Sweetened Beverages May Increase Risk of Early Death: Study”

  1. Soft drinks, like all the beverages made by our industry, are safe to consume as part of a balanced diet. The sugar used in our beverages is the same as sugar used in other food products. We don’t think anyone should overconsume sugar, that’s why we’re working to reduce the sugar people consume from beverages across the country. Additionally, low- and no-calorie sweeteners have been repeatedly confirmed as safe by regulatory bodies around the world.