Monday August 26, 2019
Home India This Beer is ...

This Beer is Perfect Fusion of Spanish and Indian Ethos

In Spain, beer is enjoyed in small glasses called caeas always accompanied by small bites of food called tapas

0
//
Beer, Spanish, Indian
"The secret ingredient of the beer and its signature recipe is the yeast, which imparts a characteristic taste that makes it stand apart from other regular beers," Fernando Bustamante, CEO of the Indian subsidiary. Pixabay

It is the perfect fusion of Spanish and Indian ethos because the tangy hints of Sevillian orange peel and the herbal spicy notes of Himalayan organic coriander makes it refreshing, delectable and easy to drink. Its principal character is a fruity aroma and a slight hint of hops along with a refreshing feeling and a touch of sweetness that creates a well-balanced sensation in the palate.

“The secret ingredient of the beer and its signature recipe is the yeast, which imparts a characteristic taste that makes it stand apart from other regular beers,” Fernando Bustamante, CEO of the Indian subsidiary of 129-year-old Spanish brewing major Mahou Group, told IANS of the just-launched Mahou Maestra Wheat premium beer, through which the company is also promoting the ‘caeas’ and ‘tapas’ concepts in India.

“In Spain, beer is enjoyed in small glasses called caeas always accompanied by small bites of food called tapas. We cater to the premium segment and want to create a unique beer consuming experience for enthusiasts in India,” Bustamante, who joined the company in Spain in 1991 and has served in various capacities, explained.

“Spain and India have many similarities in their cultures. One such similarity is the Spanish culture of tapas or snacks that are paired with beer which is very similar to the snacking habit in India. We are introducing not only the taste of Mahou in India but also promoting this Spanish lifestyle of food and beer in a social context.

Beer, Spanish, Indian
It is the perfect fusion of Spanish and Indian ethos because the tangy hints of Sevillian orange peel and the herbal spicy notes of Himalayan organic coriander makes it refreshing. Pixabay

“Talking about Spanish culture, we cannot miss football which is also an important part of our marketing campaign. The strong affinity that we, Indians are developing for football today, is a commonality between the two nations. Mahou is committed to promote this sport, promoting football activities in India and being official sponsor of Atletico de Madrid,” Bustamante elaborated.

To this extent the company’s India entry is a key strategic pillar for the growth of its business. “It is the only market outside of Spain where we had established our fully owned subsidiary. Our brewery in Rajasthan is one of the eleven we operate, 8 of which are in Spain and 2 in the USA.

“We have a long-term commitment to India and our strategy is to launch, learn and scale. We are learning at each step of doing business. We want to serve Indian consumers with as many offerings as possible for different occasions serving different needs including alcoholic, non-alcoholic and other types,” Bustamante said.

Worldwide, there seems to be a shift away from hard liquor to beer and wine. Is this an emerging trend in India?

Also Read- Huawei Joins Hands with Micromax Informatics to Give Impetus to Its Offline Sales

“Studying beer consumption trends here in India, I would say the market is a very interesting one. Over the years, beer consumption patterns in India have changed as have consumers’ tastes and preferences. Beer is slowly becoming the default social drink, is gender neutral and is consumed on occasions where people want to spend quality time together. This evolution is a great opportunity for Mahou India specifically and for all international players in general,” Bustamante said.

“The per capita consumption of beer in India is currently among the lowest in the world and stands at approximately 2 liters per year although in terms of volumes the market is already more than half the size of the beer market in Spain, where consumption stands at 48.3 liters per capita. With a young and growing population of young adults who are increasingly more adoptive of premium brands in their focus towards a quality lifestyle, expectations for growth of the Indian beer market is particularly positive,” he said. (IANS)

Next Story

DVRs to Create Indian Enterprises that Have Capital Structure Stability to Truly Compete Globally

The impact of the changes in DVRs is much beyond just businesses termed as "tech-businesses".

0
DVRs, Indian, Enterprises
The demarcation between control and capital is one that can unleash the next phase of entrepreneurial activity in this country. Pixabay

The recent decision by the Ministry of Corporate Affairs (MCA) to amend the Companies Act and raise the cap on differential voting rights (DVRs) to 74 per cent has ramifications much beyond just the technology industry in India. The demarcation between control and capital is one that can unleash the next phase of entrepreneurial activity in this country.

The impact of the changes in DVRs is much beyond just businesses termed as “tech-businesses”. The changes allow a variety of entrepreneurs to benefit by accessing capital that can help boost businesses. While tech-businesses in capital intensive sectors will get a boost, so will entrepreneurs in other industries ranging from industrials to pharmaceutical research. The critical component is that the new regulation will allow an entrepreneur to marry their operational and entrepreneurial skills with the capital of a large investor, without necessarily having to part with significant control.

Additionally, entrepreneurs with substantial capacity to generate value through aggregating businesses in fragmented industries through a platform structure will also be able to utilise the higher cap on DVRs to create platforms that can generate value for all. Such platforms are applicable across sectors, where financial and operational inefficiencies exist.

The new rules regarding DVRs attempt at resolving the excessive debt dependence that Indian businesses have been vulnerable to, in the past, especially the reliance on bank loans. Reliance on bank loans was in part driven by a nascent corporate bond market and related factors that made bank loans a more attractive proposition for credit and in some cases, perhaps the only available option. On the other hand, the excessive dependence on debt by Indian companies was also driven by the need to avoid dilution of control that is a necessary concomitant of equity-based funding.

DVRs, Indian, Enterprises
The recent decision by the Ministry of Corporate Affairs (MCA) to amend the Companies Act and raise the cap on differential voting rights (DVRs) to 74 per cent has ramifications much beyond just the technology industry in India. Pixabay

DVRs will allow firms to create more efficient capital structures by avoiding excessive leverage, a strategy wrongly used to prevent equity dilution in the past. The new DVR rules should be implemented for both private and publicly listed companies, to help shore up the capital structure regime in India. Critics of DVRs have pointed out that there are corporate governance issues concerning DVRs, whereby superior voting rights may lead to lower compliance standards. It is essential to differentiate between the various implications of a policy. The aim must be to improve corporate governance standards across the spectrum, but the benefits of DVRs in terms of allowing flexibility for entrepreneurs to push for capital, while still driving the company forward must not be underestimated.

Essentially, to state the obvious, the market must price an asset for the value delivered. In layman terms, if a shareholder with a share that has lesser control versus the shares held by a founder, then the shareholder needs to demand a higher return. Correct pricing of an asset relative to its risk is an issue that is applicable across asset classes. The question the investors must ask is how will the entrepreneur or the business compensate us for the fact that we own a share that has lesser voting rights? The question regulators must ask is how do we ensure that the regime and regulations that allow businesses to compensate shareholders with lesser rights are implemented effectively? DVRs can deliver value when the different stakeholders ask the right questions. Efficient financial markets will ensure that the stakeholders can all generate the maximum value for themselves.

In an Indian context, DVR rules are especially crucial for privately held companies operating in industries that aren’t structurally built for being publicly listed. Public listing isn’t necessarily a precursor for large-scale growth. For instance, infrastructure businesses that generate value through long-term targets need not be under the constant glare of quarterly results that is a necessary concomitant of being a publicly-traded company.

Primarily, businesses that have an asset profile that is long-dated with lumpy payment schedules, will struggle in the public domain. Mind you; such companies deliver all the requirements that one expects from a business of investments, job creation, paying taxes and engaging in impactful CSR activities. DVRs have a significant role to play in providing such industries access to capital.

Also Read- Hawaii Islands’ Highest Peak, Mauna Kea, Best Place for World’s Largest Telescope

As India needs to both boost growth and create capital markets that generate value for all stakeholders, innovation such as DVRs is essential. As with all policies, effective implementation of DVR policy is as important as the content in the policy per se. DVRs have the potential to create Indian enterprises that have the capital structure stability to truly compete globally. (IANS)