Sunday, July 5, 2020
Home India This Beer is Perfect Fusion of Spanish and Indian Ethos

This Beer is Perfect Fusion of Spanish and Indian Ethos

In Spain, beer is enjoyed in small glasses called caeas always accompanied by small bites of food called tapas

It is the perfect fusion of Spanish and Indian ethos because the tangy hints of Sevillian orange peel and the herbal spicy notes of Himalayan organic coriander makes it refreshing, delectable and easy to drink. Its principal character is a fruity aroma and a slight hint of hops along with a refreshing feeling and a touch of sweetness that creates a well-balanced sensation in the palate.

“The secret ingredient of the beer and its signature recipe is the yeast, which imparts a characteristic taste that makes it stand apart from other regular beers,” Fernando Bustamante, CEO of the Indian subsidiary of 129-year-old Spanish brewing major Mahou Group, told IANS of the just-launched Mahou Maestra Wheat premium beer, through which the company is also promoting the ‘caeas’ and ‘tapas’ concepts in India.

“In Spain, beer is enjoyed in small glasses called caeas always accompanied by small bites of food called tapas. We cater to the premium segment and want to create a unique beer consuming experience for enthusiasts in India,” Bustamante, who joined the company in Spain in 1991 and has served in various capacities, explained.

“Spain and India have many similarities in their cultures. One such similarity is the Spanish culture of tapas or snacks that are paired with beer which is very similar to the snacking habit in India. We are introducing not only the taste of Mahou in India but also promoting this Spanish lifestyle of food and beer in a social context.

Beer, Spanish, Indian
It is the perfect fusion of Spanish and Indian ethos because the tangy hints of Sevillian orange peel and the herbal spicy notes of Himalayan organic coriander makes it refreshing. Pixabay

“Talking about Spanish culture, we cannot miss football which is also an important part of our marketing campaign. The strong affinity that we, Indians are developing for football today, is a commonality between the two nations. Mahou is committed to promote this sport, promoting football activities in India and being official sponsor of Atletico de Madrid,” Bustamante elaborated.

To this extent the company’s India entry is a key strategic pillar for the growth of its business. “It is the only market outside of Spain where we had established our fully owned subsidiary. Our brewery in Rajasthan is one of the eleven we operate, 8 of which are in Spain and 2 in the USA.

“We have a long-term commitment to India and our strategy is to launch, learn and scale. We are learning at each step of doing business. We want to serve Indian consumers with as many offerings as possible for different occasions serving different needs including alcoholic, non-alcoholic and other types,” Bustamante said.

Worldwide, there seems to be a shift away from hard liquor to beer and wine. Is this an emerging trend in India?

Also Read- Huawei Joins Hands with Micromax Informatics to Give Impetus to Its Offline Sales

“Studying beer consumption trends here in India, I would say the market is a very interesting one. Over the years, beer consumption patterns in India have changed as have consumers’ tastes and preferences. Beer is slowly becoming the default social drink, is gender neutral and is consumed on occasions where people want to spend quality time together. This evolution is a great opportunity for Mahou India specifically and for all international players in general,” Bustamante said.

“The per capita consumption of beer in India is currently among the lowest in the world and stands at approximately 2 liters per year although in terms of volumes the market is already more than half the size of the beer market in Spain, where consumption stands at 48.3 liters per capita. With a young and growing population of young adults who are increasingly more adoptive of premium brands in their focus towards a quality lifestyle, expectations for growth of the Indian beer market is particularly positive,” he said. (IANS)

STAY CONNECTED

18,999FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Former Police Officer Wishes Ayushmann, Rajkummar or Vicky to Play Him On Screen

Now that his book "The Barabanki Narcos: Busting Indias Most Notorious Drug Cartel" is set to be made into a web series, former police...

Endangered Rare Orchid Plant Found in Dudhwa National Park, UP

A rare orchid plant variety, categorised as an 'endangered species', has been found in the Dudhwa National Park in Uttar Pradesh. Popularly known as Ground...

62% Americans no Longer View US as a ‘Shining City on The Hill’

A new poll has found that 62 per cent of Americans no longer view the US as a "shining city on the hill" as...

Users Complain of Spam Emails as Gmail Suffers From Filtering Issues

Gmail users around the world were complaining about spam messages flooding their inbox over the weekend as the Google service was apparently suffering from...

Testing of Oropharyngeal Secretions May Reduce False Negative Covid-19 Results

Researchers have demonstrated that testing of oropharyngeal secretions (OS) -- secretions from the part of the throat at the back of the mouth --...

Country of Origin of Products: A Concern For Indians

As the government orders e-commerce players to display the "Country of Origin" of products sold on their platforms, a survey reveals three in ten...

JioMeet, A Make in India App to Compete with Zoom

With Reliance Jio launching a Make in India free video-conferencing application JioMeet that directly takes on Zoom, the US-based company said on Saturday they...

Instagram to Redesign it’s Story Feature

Facebook-owned Instagram is preparing to launch a huge redesign that would make it easier to watch favorite Stories in one place. Follow us on our...

Recent Comments