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Jubin Nautiyal Unveils New Single for Mother’s Day

The song titled "Meri Maa" was released on Saturday

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Jubin Nautiyal
Singer Jubin Nautiyal releases a new single for the occasion of Mother's Day. Bollywood country

On Saturday, the day before Mother’s Day, singer Jubin Nautiyal unveiled his new song titled “Meri Maa” as a tribute to all mothers.

The track is written by Danish Sabri and is composed by Javed- Mohsin.

“While our Corona warriors keep us safe, our mothers are holding the family together at home and giving us courage and hope. To me they are nothing short of frontline warriors as they keep us going through these difficult times. A song that pays tribute to mothers was always on my bucket list,” Jubin said.

Jubin Nautiyal
The song titled “Meri Maa”, is available on YouTube. Bollywood Country

Read More: 14-Day Home Quarantine Compulsory for Keralites Returning From Other States: Kerala CM

“Meri Maa”, which is available on YouTube, features footage from the films “Taare Zameen Par” and “Yaariyan”.

It is presented by T-Series. (IANS)

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Facebook, YouTube, Twitter Struggle to Remove Pandemic Conspiracy Video Called Plandemic

Social media platforms struggling with removal of pandemic conspiracy video.

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Facebook, YouTube, Twitter
Facebook, YouTube, Twitter struggling to take down Pandemic conspiracy videos. Pixabay

Social media platforms like Facebook, YouTube and Twitter are finding it difficult to remove a coronavirus conspiracy video called Plandemic that has spread faster that the virus and can still be accessed on these platforms.

The 26-minute video features a famous vaccine conspiracist who defy the advice of medical experts like saying that “sheltering in place harms consumers’ immune systems and that masks can make people sicker”.

“The video tries to argue that the coronavirus pandemic was created to make profits off vaccines,” reports CNBC.

The video features Judy Mikovits, a figure best known for her anti-vaccine activism in recent years.

The video on Facebook received more than 1.7 million views as of Thursday and been shared more than 140,000 times.

Facebook
Social media platforms struggle to remove conspiracy video plandemic. Pixabay

One of the YouTube videos had received more than 1 million views before it was removed, according to the MIT Technology Review.

According to Twitter, “tweets by Mikovits apparently don’t violate the platform’s rules around COVID-19 misinformation, but it has marked the video’s URL as “unsafe” and blocked the related hashtags.

A Facebook spokeswoman earlier said the video “is eligible for fact-checkers to review and rate.”

Later, the spokeswoman said that “Suggesting that wearing a mask can make you sick could lead to imminent harm, so we’re removing the video”. However, it was still streaming on the platform till late Thursday.

Also Read: Colorbar Collaborates With Delhi Police to Support Daily Wagers

In the video, Mikovits accuses Dr Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, of suppressing treatments like hydroxychloroquine � falsely touted by President Donald Trump as a wonder drug to cure coronavirus. (IANS)

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YouTube Plans Further Ad Push as TV Viewership Surges

YouTube pushes ads as TV screen viewing surges

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YouTube
YouTube plans Ad push due to surge in TV viewership. Pixabay

There’s been an 800 per cent (year-on-year) increase globally in the number of people watching ad-supported and purchased movies on the Google-owned YouTube , with 125 per cent jump in TV shows and 250 per cent growth in live content.

While overall watch time has jumped 80 per cent (YoY) in social distancing times, YouTube is seeing different user behaviour when people engage with YouTube on the TV screen, the company said in a statement.

“It is often enjoyed with others, unlike the more individual experience on the mobile device. In a recent custom Nielsen study commissioned by Google, we found that 26 per cent of the time, multiple 18+ viewers are watching YouTube together on the TV screen, compared to 22 percent on linear TV,” said Debbie Weinstein, Vice President, Global Video and YouTube Solutions.

Buyoed by the growing usage, YouTube on Thursday announced number of tools – including Brand Lift measurement on the TV screen and more flexible formats for content casted onto the TV screen – to help advertisers navigate this rapidly changing environment.

 

YouTube
YouTube pushes Ads owing to increased viewership. Pixabay

“As people spend more time at home, we’re seeing major shifts in streaming viewership. A recent Comscore report highlighted that over 70 million US households are now streaming content on their connected TV screens,” Weinstein added.

People are also gravitating to the consistently new and fresh content YouTube creators put out every day.

In fact, over 60 per cent of signed-in viewers of YouTube on TV screens watched a video published in the last 7 days.

YouTube said it is accelerating the launch of Brand Lift for YouTube on TV screens.

For viewers, this means surveys are now optimized for the big screen and interactivity with a TV remote, so people can easily respond or skip the survey.

YouTube
YouTube to push Ads. Pixabay

“This will enable marketers to make informed decisions about ad performance, and better optimize streaming campaigns in real time whether they are using Google Ads or Display & Video 360 for both reservation and auction campaigns,” said YouTube.

Brand Lift that will help make budgets go further will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.

“As viewers spend more time watching YouTube on the TV screen, we are continuing to evolve to help advertisers better reach their customers where they are,” said the company.

Late last year, it launched the YouTube Masthead on TV screens to help advertisers drive awareness with a large audience in a single moment.

“This year, we’re also bringing more format flexibility to streaming by introducing the popular skippable ad format for content that is casted onto the TV screen,” the company said.

Also Read: Gift Yourself a Day of Detox Session This Mother’s Day

As casting watch time soared by over 75 per cent year over year, this provides advertisers a new way to reach their audience as they embrace the evolving ways consumers are watching their favourite content, YouTube added. (IANS)