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Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google.

Nowadays, building a digital business means knowing what Search Engine Optimization (SEO) tactics to implement first. Regardless of what people want to buy online, they will first head towards search engines. For this reason, the best strategy in order to boost the traffic and sales of your site is to build it while having both search engines, as well as visitors in the back of your mind.

Today, Search Engine Optimization is the most effective process of directing traffic to your site without paying for ads, and for small businesses, it can be a real opportunity, especially if they are in competition with stronger brands. 32% of users click on the first result in Google`s page, so being there is mandatory for every digital business.


Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google:

  1. Monitor all changes. Regardless of the SEO strategy you implement and the changes you decide to make first, the most important thing is to monitor them, in other words, to see what impact they have. Otherwise, you will never know if you took the right decision and if you should focus in the same direction or not.

On this line, you have to choose a metric in order to monitor traffic, whether it is the number of newsletter subscribers, products bought, Google rankings on certain keywords or the percentage of returning visitors. Another important tip is to implement changes one at a time so you can observe their individual impact on your site.


One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay

  1. Create a clear structure of the site. It doesn’t matter what Search Engine Optimization strategy you use if the structure of your site is not coherent. After all, both humans and search engine spiders appreciate an orderly site. Therefore, when you create the site’s architecture, you have to structure it in categories, subcategories, and internal links (which reinforce the structure).

A clear structure will ensure you a double success: the Google crawlers will easily find all the content on your site and will show it in SERP, while users will have a positive experience on your site. Actually, this is one of the most important criteria which should be taken into consideration during the Search Engine Optimization process.

  1. Build internal, as well as inbound links. Building internal and inbound links is an ongoing process, which has to be taken care of every day. Any new content on your website has to be immediately linked with the rest of the pages because otherwise, it will become “orphan” and it will be much harder to find both for Google crawlers and users.

Also Read: US Regulator Identifies New Risk on Grounded Boeing 737 Max

As for inbound links (backlinks), they are a key factor through which Google evaluates sites and ranks them in SERP. Nowadays, quality is ahead of quantity, that`s why is important to create backlinks only on strong and relevant sites for your business (this strategy comes with quality content, of course).

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP. Of course, there are other strategies as well, which involve creating quality content, favoring the mobile version over the desktop one, as well as eliminating all elements which make your site load slower (this is another key factor taken into consideration by Google).


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Photo by Priscilla Du Preez on Unsplash

Your monthly round up of the latest lifestyle launches, from luxury indulgences to artisanal creations.

By Nimerta C Sharan

Your monthly round up of the latest lifestyle launches, from luxury indulgences to artisanal creations, here's what you can look forward to :

Bag This
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags 'Artycapucines - Chapter 3'. Six internationally -- acclaimed artists have transformed the black canvas of the timeless Capucines bag into beautiful art pieces. Each bag will be available in a limited edition of 200 and will be released worldwide at the end of October 2021.

white leather shoulder bag on shopping cart Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags. | Photo by Erik Mclean on Unsplash

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IANS

Actress Kangana Ranaut has talked about how her weight adjustments for her latest 'Thalaivii' that "messed up many things" in her body

Actress Kangana Ranaut has talked about how her weight adjustments for her latest 'Thalaivii' that "messed up many things" in her body and left her with "permanent stretch marks". For her role in the film, based on the life of late Tamil Nadu Chief Minister and former actress J. Jayalalithaa, Kangana had to gain 20kg and undergo major physical transformation several times.

She took to Instagram to share her experience, detailing that doing all that over the six months period left her with "permanent stretch marks". "Gaining 20 kgs in 6 months and loosing it all within 6 months that too in my thirties messed up many things in my bodya I also have permanent stretch marks as well but art comes to life with a price and more often than not price is the artist him/herself," she wrote.

"Thalaivii" showcases the varied aspects of Jayalalithaa's life, tracing her journey as an actress at a young age to becoming the face of Tamil cinema, as well as the rise of the revolutionary leader who changed the course of the state's politics. Talking about her upcoming works, Kangana currently has 'Dhaakad'.

She is also shooting for her next 'Tejas', where she plays a fighter pilot. The Indian Air Force was the first of the country's defence forces to induct women into combat roles in 2016. The film takes inspiration from the landmark event. 'Tejas' is directed by debutant Sarvesh Mewara. The film will be RSVP's second film which pays a tribute to the Indian military after the immensely successful film "Uri: The Surgical Strike" which was released in January 2019. (IANS/ MBI)


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Wikimedia Commons

Signal's encrypted messaging app continues to be down on Monday after facing global outage on Sunday.

Signal's encrypted messaging app continues to be down on Monday after facing global outage on Sunday. The firm said it is working to fix it. "Hold tight, folks! Signal is currently down, due to a hosting outage affecting parts of our service. We're working on bringing it back up," the firm said in a tweet on Sunday.

The status website says the encrypted messaging app is "experiencing technical difficulties" and many people are also getting an in-app error message that says the same thing. Signal allows for secure and encrypted video, voice and text communication, but users are unable to send any messages.

According to Downdetector.com, users started reporting outages around 11:05 PM Eastern Standard Time and it appears to be affecting people around the world. Comments shared on Downdetector.com indicates that Signal was down for users from India, US, Germany, New Zealand, Netherlands, Australia, Brazil and many other countries.

"Down in Midwest USA. Signal was started by people connected to which secret 3-letter organization? (Look it up) Yep, that's right! An app disguised a privacy app to trick you into sharing more private information than you would with another messaging app," a user said. "I think Signal is having a rough day. Good luck, Team Signal. I'm sure you'll have it sorted out in a snap," said another. The encrypted messaging service has climbed to the top spot in the free apps category of the App Store in multiple countries, including India. (IANS/ MBI)


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