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Three of the Most Important SEO Strategies for Your Business’ Website

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP

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SEO
Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google.

Nowadays, building a digital business means knowing what Search Engine Optimization (SEO) tactics to implement first. Regardless of what people want to buy online, they will first head towards search engines. For this reason, the best strategy in order to boost the traffic and sales of your site is to build it while having both search engines, as well as visitors in the back of your mind.

Today, Search Engine Optimization is the most effective process of directing traffic to your site without paying for ads, and for small businesses, it can be a real opportunity, especially if they are in competition with stronger brands. 32% of users click on the first result in Google`s page, so being there is mandatory for every digital business.

Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google:

  1. Monitor all changes. Regardless of the SEO strategy you implement and the changes you decide to make first, the most important thing is to monitor them, in other words, to see what impact they have. Otherwise, you will never know if you took the right decision and if you should focus in the same direction or not. 

On this line, you have to choose a metric in order to monitor traffic, whether it is the number of newsletter subscribers, products bought, Google rankings on certain keywords or the percentage of returning visitors. Another important tip is to implement changes one at a time so you can observe their individual impact on your site. 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay
  1. Create a clear structure of the site. It doesn’t matter what Search Engine Optimization strategy you use if the structure of your site is not coherent. After all, both humans and search engine spiders appreciate an orderly site. Therefore, when you create the site’s architecture, you have to structure it in categories, subcategories, and internal links (which reinforce the structure).

A clear structure will ensure you a double success: the Google crawlers will easily find all the content on your site and will show it in SERP, while users will have a positive experience on your site. Actually, this is one of the most important criteria which should be taken into consideration during the Search Engine Optimization process. 

  1. Build internal, as well as inbound links. Building internal and inbound links is an ongoing process, which has to be taken care of every day. Any new content on your website has to be immediately linked with the rest of the pages because otherwise, it will become “orphan” and it will be much harder to find both for Google crawlers and users. 

Also Read: US Regulator Identifies New Risk on Grounded Boeing 737 Max

As for inbound links (backlinks), they are a key factor through which Google evaluates sites and ranks them in SERP. Nowadays, quality is ahead of quantity, that`s why is important to create backlinks only on strong and relevant sites for your business (this strategy comes with quality content, of course).

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP. Of course, there are other strategies as well, which involve creating quality content, favoring the mobile version over the desktop one, as well as eliminating all elements which make your site load slower (this is another key factor taken into consideration by Google).

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Reimagining Business Models for a Post-Pandemic World

The idea is suggested by a book named "It's Logical: Innovating Profitable Business Models"

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The disruption caused by the COVID-19 pandemic will cause a drastic reimagining of business models in going forward. Pixabay

The disruption caused by the COVID-19 pandemic will entail a drastic reimagining of business models in going forward says a new book on the subject that proposes frameworks with Design Thinking as the backbone for creating win-win situations.

“Today, more than ever, there is a strong need for re-imagining the way business needs to be conducted through deep empathy and exploring win-win situations for all stakeholders involved,” writes Kaustubh Dhargalkar, an entrepreneur-turned-academician, innovation evangelist and start-up mentor, in “It’s Logical: Innovating Profitable Business Models” published by Sage and which is available as an ebook on Amazon.

Bussiness
The book is available as an ebook on Amazon. Wikimedia Commons

To this end, the book proposes “frameworks (with Design Thinking as the backbone) for creating win-win situations to visualize sustainable business models in times to come, which should prove useful in the prevailing, unprecedented circumstances”.

Laced with multiple real life studies, the book advocates that innovation is not about flash in the pan ideas; it is driven by pure logic. It further explains how to map the ecosystem to understand synergies for creating innovative offerings.

In his foreword, Sudhakar Nadkarni (Founder, Industrial Design Centre at IIT-Bombay; Founder, Department of Design at IIT-Guwahati) writes: “It takes great effort and a long time to develop an innovative culture. Innovation, as is often said, does not fall from the heavens. It takes vision and a strong commitment to the objective.”

Also Read: Alarming Rate of Deforestation Threatens Biodiversity

Noting that he has “some reservations” about the “fashion” that innovation centres have become, Nadkarni says: One cannot innovate in the absence of an ecosystem that drives innovation. This book, supported by deep research and many case studies, shows that it is possible to come up with an innovative business model that does not stick to conventional paradigms.”

Drawing an analogy with cricket, Nadkarni says that creating a good business model involves “searching for gaps, angling the bat and caressing the ball in the desired direction. It requires a creative yet trained mind. This book tells you exactly how to spot those gaps in the field and train your creative muscle.” (IANS)

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How to Build the Ultimate Ecommerce App with Builder.ai’s Studio Store

Businesses all over the globe have gone digital during the Coronavirus pandemic

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ecommerce
The world of e-commerce is growing fast and businesses need to catch up. Pixabay

Not too long ago, NASDAQ predicted that by the year 2040, as much as 95% of shopping will be facilitated by ecommerce. Similarly, Shopify Plus estimates that by the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion – a number that will now be amplified as a result of the recent events. The world of e-commerce is growing fast and businesses need to catch up.

For good or for bad, the COVID-19 pandemic and the subsequent lockdowns have left businesses little choice but to go digital. Gone are the days when goliaths like Walmart would build ecommerce apps just to indulge a handful of customers. Today, it is either go digital or go home.  So, for all businesses looking for an ecommerce mobile app builder, Studio Store could be an interesting option.

Launched recently by Builder.ai with the goal of helping businesses directly impacted by COVID-19, Studio Store is a new range of pre-packaged apps – beginning with e-commerce and delivery – designed to bring businesses online faster and at a fraction of the cost of building from scratch. With Studio Store, Builder.ai is furthering its mission to democratize the software market by offering pre-built software for a fraction of the price, giving more companies than ever the opportunity to use technology to grow their business.

online-ecommerce
Here’s how you can get an ecommerce website to flourish your website. Pixabay

So, if you’ve been wondering how to build an ecommerce app, then here are the key problems Studio Store solves with features that are most noteworthy:

  • Most apps take 6-9 months to develop, depending on the complexity. 

Unlike most ecommerce app builders, Studio Store ecommerce app by Builder.ai will serve the specific needs of businesses across e-commerce – such as flower shops, grocery stores and clothiers – and be delivered to customers in eight weeks.

  • Most app development journeys are complicated and take months of back and forth to just nail down basic feature sets. 

The Studio Store’s e-commerce app makes selling to an ever-mobile customer effortless, and retailers can showcase their goods with a scrollable carousel and offer a wide range of secure payment methods. The app includes features that will handle the soup to nuts of most e-commerce experiences.

  • For most ecommerce app builders, their job ends as soon as an app is handed over to the customer, with little to no customer service after. 

Studio Store by Builder.ai offers 3 months of free aftercare that keeps the app thriving and the cloud needed to run the app and scale the business.

  • App developers charge hefty down payments even before a project begins.

Studio Store is priced at a reasonable $500 per month and Builder.ai does not take any cut of sales or transaction fees (so you’ll only pay those charged directly by a payment gateway). Builder.ai only requires a one-month deposit at the beginning of the engagement.

ecommerce
Studio Store is priced at a reasonable $500 per month and Builder.ai does not take any cut of sales or transaction fees. Pixabay

Also Read: US White House Releases Report Announcing Onset of Cold War With China

  • With SaaS app builders, each customer gets complete ownership of their code.

The biggest drawback of SaaS applications is that the source code remains the same for all customers. In cases where new features are rolled out, they’re rolled out universally. But with Studio Store, the customer gets a copy of the code after 24 months.

All in all, if you are looking to build an ecommerce app online, then Builder.ai could be the best choice. You can check out the Studio Store for yourself by clicking here.

[Disclaimer: The article published above promotes links of commercial interests.]

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Build an App, Create a Website – Before you Start Your 1st Year of Engineering

Online learning can be very helpful for students while pursuing their careers

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Engineering
One can opt for online learning to ensure that their career stays on the right track. (Representational Image). Pixabay

You have taken the first step towards building your career and choosing your profession but how to ensure that it yields the best result. What can assure you that Engineering was the right career option for you? What if we tell you that there is a way to ensure that your career stays on the right track and you are sure about what you would like to pursue. You could do so by opting for an online learning.

To begin with, what is online learning?

Unlike the conventional learning in a classroom, online learning makes the content available for students digitally. Students can learn online, anywhere and anytime. Instead of physical copies of books, e-learning uses visual content and gamification.

It is flexible and offers you the opportunity to create your own schedule and complete as per convenience even while pursuing other things. It is also affordable, and you could make the best use of your savings so far.

To help you understand better, we have listed a few projects you could work on along with the skills that you could attain through online learning.

  1. Build an Android app

With 2Bn+ users, Android is the most commonly used mobile OS. Apps are designed to let you access different information through it and the simplicity of it makes it unique and with wide-ranging functionalities.

You could opt for an Android App Development training. It would help you understand the various features of App Development and how it can be put to use.

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One could opt for an Android App Development training and build an app. Pixabay
  1. Create a website

Web development is the work involved in developing a website. It can range from developing a single page to the most complex websites. There are two kinds of web developer specialization: front-end developer and back-end developer. Front-end developers deal with the layout and visuals of a website, while back-end developers deal with the functionality of a website.

You could opt for a Web Development training. It would help you understand the intricacies and provide an in-depth knowledge of the subject.

  1. Build a game

Python has emerged as a shining star of the coding world while providing you with an opportunity to transform your imagination of creating cool characters in games into reality. It is an open source language and can easily be used by every programmer without any qualms. Being an Interpretive and Object-oriented Programming (OOP) language it adapts itself to the real world and works on debugging the codes without the hassle of a compiler thus saving time on refining the code lines.

You could opt for a Programming with Python Training. It would help you in understanding the building blocks of Python.

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One could opt for a Programming with Python Training and create a game of their own. Pixabay
  1. Develop system applications

It is derived from the C-language and since its inception, has been a top-performing language. Java is fast and efficient and because of which it is frequently used as an enterprise-level software or in complex business problems. It consists of Java Virtual Machine (JVM), which is responsible for converting the code and Java Runtime Environment (JRE), which is used for execution.

You could opt for a Core Java Training. It would help you understand the basic concepts of Java and Object-Oriented Programming such as arrays, methods, and

inheritance, polymorphism, classes etc.

Read More: My Journey With Internshala – From Finding Internships to Hiring Interns

  1. Create an IOT project

Internet of Things (IoT) is a network of physical objects that are accessible through the internet. The objects are assigned an IP address and have the ability to collect and transfer data over a network without manual assistance or intervention. The connection thus formed helps in providing a flawless medium with each other to interact and yield the desired outcome.

You could opt for an Internet Of Things training. It would help you in building intelligent internet-connected devices and the intricacies of it.

With 60 Lac students graduating every year and only 8-10% getting employed, it is essential to start early towards gaining an in-depth knowledge and building your resume. So, what you be learning before you begin your engineering?

Courtesy: Internshala Trainings (trainings.internshala.com) an online training platform