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Three of the Most Important SEO Strategies for Your Business’ Website

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP

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Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google.

Nowadays, building a digital business means knowing what Search Engine Optimization (SEO) tactics to implement first. Regardless of what people want to buy online, they will first head towards search engines. For this reason, the best strategy in order to boost the traffic and sales of your site is to build it while having both search engines, as well as visitors in the back of your mind.

Today, Search Engine Optimization is the most effective process of directing traffic to your site without paying for ads, and for small businesses, it can be a real opportunity, especially if they are in competition with stronger brands. 32% of users click on the first result in Google`s page, so being there is mandatory for every digital business.

Below, you can find three pieces of SEO advice that are crucial if you what to grow your business in Google:

  1. Monitor all changes. Regardless of the SEO strategy you implement and the changes you decide to make first, the most important thing is to monitor them, in other words, to see what impact they have. Otherwise, you will never know if you took the right decision and if you should focus in the same direction or not. 

On this line, you have to choose a metric in order to monitor traffic, whether it is the number of newsletter subscribers, products bought, Google rankings on certain keywords or the percentage of returning visitors. Another important tip is to implement changes one at a time so you can observe their individual impact on your site. 

One common mistake among writers and marketers is writing a release for the sake of SEO. Focusing alone on this matter will make your content look boring, poorly-written and spammy. Pixabay
  1. Create a clear structure of the site. It doesn’t matter what Search Engine Optimization strategy you use if the structure of your site is not coherent. After all, both humans and search engine spiders appreciate an orderly site. Therefore, when you create the site’s architecture, you have to structure it in categories, subcategories, and internal links (which reinforce the structure).

A clear structure will ensure you a double success: the Google crawlers will easily find all the content on your site and will show it in SERP, while users will have a positive experience on your site. Actually, this is one of the most important criteria which should be taken into consideration during the Search Engine Optimization process. 

  1. Build internal, as well as inbound links. Building internal and inbound links is an ongoing process, which has to be taken care of every day. Any new content on your website has to be immediately linked with the rest of the pages because otherwise, it will become “orphan” and it will be much harder to find both for Google crawlers and users. 

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As for inbound links (backlinks), they are a key factor through which Google evaluates sites and ranks them in SERP. Nowadays, quality is ahead of quantity, that`s why is important to create backlinks only on strong and relevant sites for your business (this strategy comes with quality content, of course).

These are just three Search Engine Optimization strategies you have to implement in order for your site to rapidly rank in SERP. Of course, there are other strategies as well, which involve creating quality content, favoring the mobile version over the desktop one, as well as eliminating all elements which make your site load slower (this is another key factor taken into consideration by Google).

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Wikipedia Co-founder Launching Social Media Website “WT: Social”

Wikipedia co-founder Jimmy Wales is launching a social-media website named "WT: Social" which will compete Facebook and Twitter

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Wikipedia co-founder Jimmy Wales
Wikipedia co-founder Jimmy Wales is launching a social media website names "WT: Social". Pixabay

Intended to get right what Facebook and Twitter have so far been getting wrong, Wikipedia co-founder Jimmy Wales is launching a social-media website named “WT: Social” which will compete with both the social media platforms.

Instead of going for an ad-funded model, Wales aims to finance it through donations, just like Wikipedia.

Like those platforms, WT:Social will let users share articles. But WT:Social will be funded by donations, rather than advertising.

Wikipedia, Social Media
Like other social media platforms,Wikipedia’s WT:Social will let users share articles. Pixabay

“The business model of social media companies, of pure advertising, is problematic. It turns out the huge winner is low-quality content,” Wales was quoted as saying by Financial Times, according to an Engadget report.

It started as Wikitribune — a site that published original news stories with the community fact-checking and sub-editing articles. The venture never gained much traction, so Wales is moving it to the new platform with a more social networking focus.

Also Read- Questions Raised On End-to-End Encryption Of WhatsApp For Snooping

WT:Social will be free to join, but at the moment, you either have to sign up for a waitlist, donate or invite friends. Just a month old, it already has 50,000 users, the Engadget report added. (IANS)