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TikTok ‘Poaching’ Facebook Employees Right in its Backyard

According to the Facebook CEO, TikTok is almost like Instagram's Explore Tab

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TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

Chinese short-video making platform TikTok is reportedly poaching Facebook employees and has moved into an office space in Mountain View, California that used to be frequented by WhatsApp workers before it was acquired by the social networking giant in 2014.

According to a CNBC report, TikTok and its parent company ByteDance have also posted several job postings in the San Francisco Bay Area, according to LinkedIn.

“Since 2018, the company has hired more than two dozen employees from Facebook,” the report said.

The new location gives TikTok a strategic presence as it is just a few blocks away from Facebook’s Menlo Park headquarters and employees can just walk-in for jobs.

Earlier this month, Facebook CEO Mark Zuckerberg admitted that TikTok is doing well in the US and growing quickly in India, unveiling his own plans to counter the rising clout of the Chinese short video-sharing platform in meetings with employees.

Saying that Facebook has a “number of approaches” to compete with TikTok, Zuckerberg said the company would first test the efficacy of its strategies in markets where TikTok is not already big, according to the details of the meeting published by The Verge.

With over 200 million users in India, TikTok, owned by Beijing-based ByteDance, is fast closing the gap with Facebook in the country.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

“We have a number of approaches that we’re going to take towards this, and we have a product called Lasso that’s a standalone app that we’re working on, trying to get product-market fit in countries like Mexico, is I think one of the first initial ones,” Zuckerberg was quoted as saying.

In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.

ByteDance claims it has over 700 million daily active users globally. Facebook has more than 2.1 billion people that use one of its apps daily, including Instagram, Messenger and WhatsApp.

According to the Facebook CEO, TikTok is almost like Instagram’s Explore Tab.

Also Read: Mark Zuckerberg Admits Facebook Publishes ads Containing Lies

“I kind of think about TikTok as if it were Explore for stories, and that were the whole app,” Zuckerberg said.

“We’re taking a number of approaches with Instagram, including making it so that Explore is more focused on stories, which is increasingly becoming the primary way that people consume content on Instagram, as well as a couple of other things there,” he said. (IANS)

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Facebook, Sony Pulls Out Of Games Developer Conference Due To Coronavirus Concerns

Earlier this month, global telecom industry body GSMA cancelled the 2020 edition of the tech industry's biggest event -- MWC due to health safety concerns around novel coronavirus outbreak

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Facebook
Facebook had already cancelled an event it had planned at the Moscone Centre in San Francisco a week back. Pixabay

 Big technology players such as Facebook and Sony have pulled out of the forthcoming Games Developer Conference (GDC) over concerns of the deadly coronavirus outbreak. This comes after coronavirus derailed the world’s biggest mobile exhibition — the Mobile World Congress (MWC) in Barcelona.

Just one day after announcing it wouldn’t be attending PAX East, Sony confirmed that it also won’t be attending the Game Developers Conference (GDC) this March in San Francisco also due to coronavirus concerns, Android Central reported on Thursday.

It is pertinent to note that Sony had cancelled plans for MWC as well and the novel coronavirus situation in China has caused a lot of distress across the tech industry.

Facebook had already cancelled an event it had planned at the Moscone Centre in San Francisco a week back.

Coronavirus
Big technology players such as Facebook and Sony have pulled out of the forthcoming Games Developer Conference (GDC) over concerns of the deadly coronavirus outbreak. This comes after coronavirus derailed the world’s biggest mobile exhibition — the Mobile World Congress (MWC) in Barcelona. VOA

Facebook, which owns VR company Oculus, also announced it won’t be attending GDC in either capacity. Chris Pruett, the director of content ecosystem at Oculus, said in a statement, “Out of concern for the health and safety of our employees, our dev partners, and the GDC community as a whole, Facebook’s AR/VR and Gaming teams won’t be attending this year’s Game Developers Conference due to the evolving public health risks related to COVID-19”, the report added.

ALSO READ: “Should Online Platforms Be Liable for User Posts?”, Asks U.S Attorney General William Barr

Earlier this month, global telecom industry body GSMA cancelled the 2020 edition of the tech industry’s biggest event — MWC due to health safety concerns around novel coronavirus outbreak. (IANS)