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Apple CEO Tim Cook Bullish on Preventative Healthcare Technology, AR

I view AR like I view the silicon here in my iPhone, it's not a product per se, it's a core technology," he said

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Tim Cook
Apple CEO Time Cook. Wikimedia Commons

Calling Augmented Reality (AR) the next big thing in technology, Apple CEO Tim Cook has reiterated his commitment towards building more preventive healthcare tools in devices like Apple Watch.

In a conversation with IDA Ireland CEO Martin Shanahan here on Monday, Cook said the company is investigating technology that could help identify health risks at an early stage, reports Silicon Republic.

“I think you can take that simple idea of having preventive things and find many more areas where technology intersects healthcare, and I think all of our lives would probably be better off for it,” Cook said.

The cost of healthcare can “fundamentally be taken down, probably in a dramatic way” by integrating healthcare technologies in consumer devices like Apple Watch, he added.

The medical fraternity has welcomed the ECG app and irregular rhythm notification feature on Apple Watch (Series 4 and 5) that can help identify atrial fibrillation, or AFib which is the most common form of arrhythmia.

The sound-monitoring Noise app and menstrual cycle tracking Cycle app have also been released with watchOS 6.

“Most of the money in healthcare goes to the cases that weren’t identified early enough. It will take some time but things that we are doing now — that I’m not going to talk about today — those give me a lot of cause for hope,” Cook told Shanahan.

Tim Cook
New iPhones worth the cost: Tim Cook. IANS

There have been numerous cases where Apple Watch has saved lives globally.

IDA also presented Cook with the inaugural ‘Special Recognition Award’ for Apple’s 40 years of investment in Ireland.

Calling AR the “next big thing” in tech, Cook said he thinks it’s something that doesn’t isolate people.

“We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies,” said the Apple CEO.

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Cook always compared AR with the ubiquitous smartphones.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook told The Independent newspaper.

I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he said. (IANS)

Next Story

Google Having Access to Fitbit’s Data a Privacy Risk: EDPB

Google accessing Fitbit data major privacy risk: EU advisors

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Google
EDPB was warned the European Commission of the potential privacy risks of Google having access to Fitbit's data. Pixabay

The European Data Protection Board (EDPB) was warned the European Commission of the potential privacy risks of Google having access to Fitbit’s data.

This comes in the wake of the tech giant’s plan to scoop up the health and activity data of millions of Fitbit users, months after its parent company Alphabet acquired it.

Regulators are in the process of considering whether to allow the tech giant to gobble up all this data, TechCrunch reported on Thursday.

In a statement, the board writes: “There are concerns that the possible further combination and accumulation of sensitive personal data regarding people in Europe by a major tech company could entail a high level of risk to the fundamental rights to privacy and to the protection of personal data.”

Google
Regulators are in the process of considering whether to allow Google to gobble up all this data, TechCrunch reported on Thursday. Pixabay

It is pertinent to note that, as it stands today, Google is still waiting on regulatory approval for its Fitbit acquisition.

In the EU, how privacy is handled will have a huge impact on whether or not the deal goes through.

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The EDPB also leaves a reminder that Google and Fitbit are obligated to conduct a transparent assessment of “the data protection requirements and privacy implications” regarding this merger. The US Justice Department has also raised concerns, according to 9to5Google.

Aplphabet-Google acquired Fitbit as a whole for $2.1 billion late last year, a deal that includes the user data of Fitbit customers including activity, sleep, location, and other health data. (IANS)