Tuesday July 23, 2019

Study: You are 1.63 Times More Likely to Avoid Serious Psychological Distress if You Use Facebook

63 per cent less likely to experience serious psychological distress from one year to the next, including major depression or serious anxiety

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Using social media apps like Facebook does have its own advantages and one such positive outcome is improving mental health among adults. VOA

If you use a social networking site like Facebook, you are 1.63 times more likely to avoid serious psychological distress such as depression and anxiety, find researchers. Using social media apps like Facebook does have its own advantages and one such positive outcome is improving mental health among adults.

According to a Michigan State University study, using social media and the Internet regularly could improve mental health among adults and help fend off serious psychological distress, such as depression and anxiety.

“Communication technologies and social media platforms make it easier to maintain relationships and access health information, which could explain it,” said Keith Hampton, professor of media and information at the Michigan State University.

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Social media users are 63 per cent less likely to experience serious psychological distress from one year to the next, including major depression or serious anxiety. Pixabay

To reach this conclusion, Hampton set out to study more mature populations, analyzing data from more than 13,000 relationships from adult participants in the “Panel Study of Income Dynamics” — the world’s longest-running household survey.

He found social media users are 63 per cent less likely to experience serious psychological distress from one year to the next, including major depression or serious anxiety. The study, published in the Journal of Computer Mediated-Communication, challenges the notion that social media, mobile technologies and the internet contribute to a mental health crisis.

“Because until now, adults haven’t been the focus of much research on the subject,” Hampton said. Instead, most studies on social media have focused on youth and college students, and the effects could be explained by life stages, rather than technology use.

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“Today, we have these ongoing, little bits of information popping up on our cell phones and Facebook feeds, and that ongoing contact might matter for things like mental health,” Hampton said. Pixabay

Taking a snapshot of the anxiety felt by young people today and concluding that a whole generation is at risk because of social media ignores more noteworthy social changes, such as the lingering effects of the Great Recession, the rise in single child families, older and more protective parents, more kids going to college and rising student debt,” Hampton explained.

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Changes to the mental health of family members affect the psychological distress experienced by other family, but only if both family members are connected on a social networking site.

“Today, we have these ongoing, little bits of information popping up on our cell phones and Facebook feeds, and that ongoing contact might matter for things like mental health,” Hampton said. (IANS)

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Facebook has no Choice But to Topple TikTok in India

Unless TikTok is permanently banned in the country over a series of complaints, there seems to be no stopping this Chinese app

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

By Nishant Arora

Chasing 15 seconds of fame, millions of Indians are hooked to TikTok and the success of the Chinese short video-sharing app — despite controversies and calls for regulation — has forced major digital giants to incorporate short videos on their own platforms.

TikTok is available in 150 markets, in 75 languages and has more than 700 million monthly active users globally (including over 200 million in India) in just a year compared to 300 million existing Indian users on Facebook.

Platforms such as Instagram and Facebook are facing strong competition from TikTok in the country. TikTok owner now plans to invest $1 billion in India despite the calls to ban the app.

According to Meenakshi Tiwari, Forecast Analyst at global market research firm Forrester, while TikTok managed to monetise its offering within one year of its launch through a variety of revenue models like in-app purchase of coins and virtual gifts, advertising accounts for most of its revenue.

Similar to Instagram and Snapchat, TikTok invests heavily in influencer marketing.

“TikTok has launched new advertising formats such as brand takeovers that allow full-screen vertical display, in-feed native video, and hashtag challenge ads, which provide a more immersive and interactive platform to the marketers,” Tiwari told IANS.

One can imagine what Facebook must be thinking: To quickly put a spanner in TikTok’s growth else the India market will slowly ditch its main platform as well as the photo-sharing Instagram.

In November last year, Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok.

On Lasso, which is currently available in the US, users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.

“Lasso is a new stand-alone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from the people and the creators,” a Facebook spokesperson had told The Verge.

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FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Facebook last week roped in former Google employee Jason Toff for a key portfolio and the speculation is rife about the social networking giant preparing the global launch of its short video-sharing app.

Toff, who earlier worked for Twitter’s short-video sharing service Vine which has been shut down, has joined as Facebook’s Product Management Director to lead the company’s New Product Experimentation (NPE) team aimed at developing experimental apps for consumers who are still away from the core Facebook brand.

According to Prabhu Ram, Head, Industry Intelligence Group (IIG), CyberMedia Research (CMR), the rise of apps like Bytedance’s TikTok demonstrates an underlying consumer fatigue and their urge and need for expressing themselves by experimenting with new apps and platforms.

“By focusing on vernacular languages, TikTok has enabled Indians everywhere to share their talent with the world. With its first-mover advantage, coupled with organically and rapidly growing user base, Bytedance is not shy of battling Facebook’s global dominance,” Ram told IANS.

TikTok is swiftly scaling its ecosystem to ringfence its users with ‘mini programmes’ and, perhaps, a smartphone with pre-installed apps in China.

“For Facebook, it is imperative to thwart TikTok’s rising competition. Unfortunately, its previous attempts at making a TikTok clone have failed. More significantly, Facebook’s reach in India does not extend beyond the tier II and III urban India,” emphasised Ram.

Also Read: Students of IIT Kharagpur Develop AI App to Lend Support for Elderly Care

As pointed out by Facebook Chief Executive Officer (CEO) Mark Zuckerberg in the Q1 2019 earnings call, the meaning of social media is changing in today’s world and there is a move toward more private social media like WhatsApp, Snapchat and Instagram.

Zuckerberg must not delay further in launching a TikTok rival, “else time may run out for Facebook to have a product that will get India excited,” said Ram.

Unless TikTok is permanently banned in the country over a series of complaints, there seems to be no stopping this Chinese app. (IANS)