December 13, 2016: Music streaming services in India are significantly increasing since the past few years. A new streaming service launches every now and then. Only a few stand out from the crowd. One of them is Gaana. It is one of the largest streaming apps of India. Now, it is available in 9 Indian languages, other than English.
Earlier, the streaming service had the option to change the language preference through a filter but the interface was available only in English. With the new update, users can change their preferred language by selecting the preferred language options present in the settings menu.
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The languages include Hindi, Punjabi, Tamil, Marathi, Bhojpuri, Telugu, Bengali, Malayalam and Kannada. The new feature is available only for Android, but the iOS will be available soon.
Chief Operator Officer at Gaana, Prashan Agarwal said to medianama.com, “Gaana’s mission has always been to bring the best music experience to all of India. Gaana reaches over 25 million consumers but is now finally usable for hundreds of millions of Indians who can’t read English. This is one of the multiple initiatives by us to provide value to all Indians across India and the world.”
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Recently, The Economic Times highlighted the increasing importance of the application of regional languages in India. It is estimated that by 2020, the regional content apps will be a 1$ billion industry. Regional content apps have been one of the major initiatives in the Digital India campaign.
Gaana is a division of India’s largest digital business by Times Internet. Times Internet has over 175 million users every month. They have more than 30 web and mobile digital businesses. It covers fields like news, entertainment, local partnerships, sports, classifieds, e-commerce, startup investments, and more.
– Prepared by Diksha Arya of NewsGram. Twitter: @diksha_arya53