Thursday April 9, 2020
Home Opinion Times of Tata...

Times of Tata ad: Is the foundation of journalism in jeopardy?

1
//

By Prachi Mishra

Media, an integral part of our democracy, a forum of unbiased public debates, has reached at an abysmally low point today. Instead of providing a platform to voice public opinions and concerns, it represents the objectives and interests of the upper-class. Today, the newspapers and news channels work with the sole motive of ‘raising the moolah.’

One recent example of the corporatization of media is a webpage by Economic Times, titled as ‘Times of Tata,’ dedicating an entire page to the Tata Group. The article states:

The archives show profoundly how the Tata created history and how the Times’ publications published it. It has always been thus: the creators of history and its chroniclers have always lived together in a symbiotic and close relationship. The following pages contain just a clutch of reports and stories of the Tata group in the Bennett Coleman publications. Obviously 28 pages are not enough to do justice to the groups’ relationship, that has endured over 150 years.

The webpage illustrates the emergence of Tata as a leading business empire and the step by step coverage of its journey by the Times publication over the years. What could be more unprincipled than a leading newspaper wallowing in the glory of its relation with the esteemed business group and revering it by publishing articles about it? Is there any scarcity of social or political issues in our country, which require more attention that this newspaper, owned by Bennett Coleman and Co. Ltd., has divulged into such thoughtless form of journalism?

The Times of Tata

This is an example of the rising trend of paid news in media. Most of the newspapers today publish stories in favor of a particular company to which they are aligned. In a research conducted by Dilip Mandal and R. Anuradha published in Media Ethics, it was found that the board of directors of a number of media companies comprise of representatives of big corporates. It was reported that the board committee of Jagran Publications includes the managing director of Pantaloon Retail, Kishore Biyani, McDonald India’s MD, Vikram Bakshi, and Mirza International’s MD, Rashid Mirza, along with the CEO of media consulting firm Lodestar Universal India, Shashidhar Sinha, and the chairman of the real estate firm JLL Meghraj, Anuj Puri. The board of directors of HT Media, which publishes Hindustan Times and Hindustan, comprises of K. N. Memani, the former chairman of Ernst & Young, and the chairman of ITC Ltd., Y C Deveshwar. Several other media houses also possess big industrialists as their board committee members.

It’s not an unknown fact that all the big corporate companies are in cut-throat competition with each other. Therefore, in order to lobby their own business interests, they use the platform of media. Even if the journalists want to report the truth, their stories are edited beyond recognition ultimately presenting a biased view.

The Indian media has tasted a huge commercial success in the last few years; however, this success has come at a price of the decline in the standard of journalism. This closeness with the corporate sector has caused confusion in the media towards its priorities. Rather than becoming a forum for the public opinion, it caters to the vested interests of the top-notch business companies. The webpage by Economic Times reflects deplorable state of journalism in India to the forefront.

 

  • Mayank jandyal

    Very true. Today almost all news channels & newspapers are biased. The standard of journalism has declined. It’s high time that some strict regulations are made to keep a check on paid news & use of media by corporates for their own selfish interests.

Next Story

Facebook Pledges To Invest $100 Million For Supporting Coronavirus-Hit Journalism Industry

Facebook said the new commitment builds upon $300 million it has committed already to serving journalists around the world through diverse and inclusive news programmes and partnerships

0
Facebook
The social networking giant said the investment will include $25 million in emergency grant funding for local news through the Facebook Journalism Project. Pixabay

Facebook has pledged to invest an additional $100 million to support journalists at a time when ad revenues are declining due to the economic impact of the new coronavirus.

The social networking giant said the investment will include $25 million in emergency grant funding for local news through the Facebook Journalism Project, and an extra $75 million in marketing to get money to publishers around the world at a time when their advertising revenue is declining.

“This investment is in addition to the support we’ve already pledged to the news industry in response to COVID-19: $1 million in grants for local news, $1 million in grants for fact-checking organisations, and a $1-million donation to the International Fact-Checking Network,” the company said in a statement on Monday.

Please Follow NewsGram on Facebook To Get Latest Updates From All Around The World!

The news industry is working under extraordinary conditions to keep people informed during the COVID-19 pandemic. Local journalists are being hit especially hard, even as people turn to them for critical information to keep their friends, families and communities safe.

Facebook
Facebook has pledged to invest an additional $100 million to support journalists at a time when ad revenues are declining due to the economic impact of the new coronavirus. VOA

“Through the COVID-19 Community Network grant program, direct funding is helping journalists cover important stories when we all need them most,” said Campbell Brown, VP, Global News Partnerships.

“We’re building on this work and will direct a portion of these funds to publishers most in need in the hardest hit countries. The first round of these grants went to 50 local newsrooms in the US and Canada,” he added.

ALSO READ: Xiaomi’s Wuhan Headquarters Officially Resumes All Operations (Tech Report)

Facebook said the new commitment builds upon $300 million it has committed already to serving journalists around the world through diverse and inclusive news programmes and partnerships, including Report for America, the Pulitzer Center, the Community News Project and the Facebook Journalism Project’s Local News Accelerator training programme. (IANS)