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Dating Service App Tinder Pledges Up To $1 Million in-app Advertising To Support Women

The firm is inviting applications from companies where at least 50 per cent of the founding team are women or identify as women

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Tinder
Over 90 per cent of Tinder's community is between the ages of 18-30, and for any women-owned business aimed at that cohort, the ads are intended to support their business, their network and help them speak directly to potential consumers. Wikimedia Commons

Location-based dating service major Tinder on Thursday announced it is pledging up to $1 million in in-app advertising to support women and others who identify themselves as women entrepreneurs in India.

“We are proud to have women driving growth within the organisation across various functions including management, product engineering, and design. We remain committed to our promise of opening doors for women around the world and this initiative is another step in this direction,” Taru Kapoor, GM, Tinder and Match Group, India, said in a statement.

Over 90 per cent of Tinder’s community is between the ages of 18-30, and for any women-owned business aimed at that cohort, the ads are intended to support their business, their network and help them speak directly to potential consumers.

Tinder
Location-based dating service major Tinder on Thursday announced it is pledging up to $1 million in in-app advertising to support women and others who identify themselves as women entrepreneurs in India. Wikimedia Commons

The firm is inviting applications from companies where at least 50 per cent of the founding team are women or identify as women.

To qualify, companies should be under 3 years old, have cumulatively raised less than Rs 35 crore in equity financing, and actively target Gen-Z and millennial audiences in India.

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All applicants will be screened by an all-woman panel of Tinder executives in their sole discretion, and all decisions are final. (IANS)

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Skincare Routine for Different Phases of Menstrual Cycle

Alter your skincare regime to follow your menstrual cycle

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Menstrual cycle
There are a whole host of reasons why we suddenly breakout, but the main culprit is hormonal changes, especially throughout a woman's menstrual cycle. Pixabay

Within a 28-day cycle our complexion can change drastically; from crystal clear one minute, to pimples the next, super dry and flaky to oily and unpleasantly shiny. Whether you are a pimple popper or a diligent skincare devotee, we just cant win against the spots and zits that Aunt Flo brings in.

There are a whole host of reasons why we suddenly breakout, but the main culprit is hormonal changes, especially throughout a woman’s menstrual cycle, say experts.

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To understand the cause and amp up your arsenal to fight the zits, here are the stages of a menstrual cycle and changes our body goes through:

Stage 1: The Menstrual Phase (Day 1 to 5)

Menstrual cycle
You need to take special care of your skin during the first phase of your menstrual cycle. Pixabay

The first phase starts with day one of your period, and it tends to be the peak time of the month when we are most vulnerable to breakouts. During this time, our bodies start to produce excess oestrogen, which triggers the production of oil and sebum, and causes skin the main aggregators to spots. Try to battle the sluggishness of the body that accompanies during such time and take care of skin by gently exfoliating and cleansing the face, especially the T-zone, which is often the main problem area as it is the most oily, as well as our chin, and around the nose too.

Stage 2: The Follicular Phase (Day 5 to 15)

The midpoint in a woman’s cycle is when we notice our skin has become dry and flaky, in comparison to the week before, which left us feeling like a grease ball, all because our oestrogen levels have dropped.

During these 10 days our skin, and body, is crying out for some extra TLC. Say yes to hydration for repairing the skin’s barrier after a week of going through the volatility of hormones in the first phase.

Hydrating masks, deeply nourishing moisturisers, vitamin sprays, and simply drinking all the H20 will work wonders on the skin and help to achieve the desired glow.

Menstrual cycle
The last stage of your menstrual cycle gives you a glowing skin. Pixabay

Stage 3: Luteal Phase (Day 15 to 28)

In the last leg of your cycle, and the prime time to show off your radiant skin in all the selfies your camera roll can handle.

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During these two-weeks ahead of your next period your blood circulation will increase, thanks to oestrogen, which instantly leaves us looking fresh faced with a bit more colour in our cheeks. Although oestrogen will start to rise again it is not to the point where our face becomes too oily.

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Our skin in this fortnight will easily absorb ingredients, which is why we still need to be mindful of what we put on our skin, and in our bodies too.

So, while you are tailoring your beauty routine, be a 10-step Korean-inspired regime or a simple CTM, try making changes keeping in mind the monthly cycle to retain the glow throughout the year. (IANS)