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Here are Tips to Create Viral YouTube Ads

Advertisements with a length between 1.2 and 1.7 minutes are the most shared, said the researchers

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FILE - Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

In order to create viral YouTube ads, brands should arouse strong emotion, keep ads to a moderate length of 1-1.5 minutes and use authentic characters, a study has revealed.

YouTube is a low-cost and flexible platform for sharing ads with a wide viewership.

According to the study published in the Journal of Marketing, a brand should create an ad with a captivating plot, a surprise ending and authentic characters.

“Our findings provide marketing and media managers, advertisers and copywriters with specific theory-based insights into how to design ads to drive virality,” said study author Gerard J. Tellis, Professor at the University of Southern California in the US.

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The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

For the study, the researchers included 109 brands that were among the top 100 US advertisers in 2012 as well as additional brands that were historically active on YouTube.

It was found that ads that evoke positive emotions of inspiration, warmth, amusement and excitement stimulate strong positive sharing. Ads that use drama, plot, surprise, and characters such as celebrities, babies and animals evoke emotions and induce sharing.

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Advertisements with a length between 1.2 and 1.7 minutes are the most shared, said the researchers.

“We find that minimal brand exposure, discreet information, and strong emotion are key drivers of virality,” Tellis said. (IANS)

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YouTube Experimenting with Hiding Comments on Videos in India

For now, it remains unclear if YouTube would expand the experiment from Android to iOS or not

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YouTube, Google, google services
The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

In a bid to curb the spread of hateful and racist comments on its platform, Google-owned YouTube is experimenting with hiding comments on videos by default and the test has gone live in India.

The new feature, being experimented on Android for now, hides the comments that are displayed below the video unless a viewer taps the “Comments” button.

“We are testing a few different options on how to display comments on the watch page. This is one of many small experiments we run all the time on YouTube and we’ll consider rolling features out more broadly based on feedback on these experiments,” a YouTube spokesperson told IANS on Friday.

Even though the test feature is on by default currently, creators have the choice of turning the feature off which would traditionally display comments under their videos like the usual format.

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FILE – Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

For now, it remains unclear if YouTube would expand the experiment from Android to iOS or not.

For those who visit YouTube for videos and not to comment could easily keep themselves out of any hate, misinformation, toxicity or controversy that may have come up in the “Comments” section.

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In February, YouTube announced that it would no longer recommend videos that “come close” to violating its community guidelines, such as conspiracy or medically inaccurate videos like those claiming the earth is flat or making false claims about historic events.

In a similar attempt and to channelise user-focus on sharing and viewing better and sensible content on its platform, Facebook-owned photo-messaging app Instagram is also planning on hiding the ‘Like’ counts for posts on its app. (IANS)