Wednesday May 23, 2018
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Important Tips to Follow if you wish to Expand Business Overseas

Want to spread your business overseas? Here is all you need to do for Spreading your business internationally.

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Tips to expand business overseas
Tips to expand business overseas. Flickr
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One of the first things people notice when they branch out into doing business internationally is how big a role social norms play in business dealings. It’s the same in North America, but the contrast is much more jarring when dealing with a new country, new etiquette, and new expectations. Whether you are applying for financing from a lender or opening a new branch of your business overseas, it’s important to understand that how you conduct yourself can have a profound impact on the success (or failure) of your business. Here are a few general guidelines to help you conduct business in a variety of regions around the world.

In Asian boardrooms, meeting participants will typically be arranged by seniority. This is also the order in which they should be greeted, and the order in which you should pass out your business cards. This is a sign of respect. Speaking of business cards, be prepared to hand out many more in Asia than you would in North America. There is a ceremony around exchanging business cards in countries such as Japan. Be sure to invest in a business card case, as it is seen as rude and inappropriate to keep them in your wallet or pocket.

In some Middle Eastern countries, note that it is quite normal for a male client or colleague to grasp another man’s hand while walking together. Although this may seem unusual to North American sensibilities, it’s considered a sign of trust in some parts of the world.

It’s also a good idea to bear in mind that questions that may be perceived in North America as being simple small talk may actually consider quite rude and intrusive in some countries, such as questions about marital status, children, age, etc. In professional situations, it’s always best to err on the side of being too impersonal rather than to risk being considered nosey.

Gift-giving in a business setting is complicated in some cultures. In some cases, for example, it is considered improper to open a gift in front of the giver, so be aware of that if you are presented with a gift.

Manners are a very big point of difference among different cultures. For example, it is perfectly acceptable and actually expected, that diners will eat a sandwich with a knife and fork. Similarly, belching and slurping one’s food is considered rude in some cultures, but quite acceptable in others. It is considered socially unacceptable in countries such as Japan to be seen blowing one’s nose in public.

When it comes to professional attire, you can never go wrong erring on the side of conservative, no matter where you are in the world. Women should take special care to dress more modestly, as it can be a serious culture misstep to dress too revealingly.

When you do business with other countries, it’s important to know the business and legal issues that may arise, but never forget that business is, as the heart of things, a people-first endeavor. The more you can be aware of and respectful of the social expectations, manners, and etiquette in the region in which you are doing business, the more professional you will be perceived. And that can go a long way toward helping you to solidify meaningful business connections around the world. If you aren’t sure how to act or what to do, always educate yourself before you arrive. Not only do you not want to look foolish, you also don’t want to be insulting. There are lots of resources online and in books to help you navigate these challenging waters.

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Microsoft to hardsell AI to transform Indian businesses

Through the use of remote-sensing data from satellite images, the farmers are given sowing advisories for each climate and also predictions for the prices of crops

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Microsoft to pay $250,000 to help them catch chip bugs. Wikimedia Commons
Microsoft's Sangam is a cloud-based platform. Wikimedia Commons

Microsoft on Wednesday said it would work with 650 Indian vendors to deploy its Artificial Intelligence (AI) solutions for improving and transforming Indian businesses across verticals.

“We are working with our partners to bring AI to all sectors in India, which offers a huge opportunity to create a positive impact in the world over. Our partners will give solutions to solve societal and business problems,” said Microsoft India President Anant Maheshwari at the company’s conference here.

AI will help Indian businesses to grow.

The Indian arm of the US-based tech firm showcased its recent AI solutions at the event on “AI for all in India”, where its partners converged to drive the new disruptive technology. The multinational technology firm is working to “democratise” the AI technology and make it available for all, said Microsoft’s Executive Vice President, Business Development, Peggy Johnson.

“As we discover newer challenges in the world we live in, AI can help us find better and more sustainable solutions,” she said. Through a tie-up with city-based healthcare firm named Forus Health, Microsoft said it has put together its AI-based retinal imaging interface into Forus Health’s digital imaging devices to examine and evaluate a human eye.

Also Read: Microsoft completes renewable energy deal for Bengaluru facility

The AI technology is expected to help in identifying diabetic retinopathy (a complication of diabetes that affects the eye) among diabetic population. Microsoft is also working with other partners and vendors like Indian e-tail major Flipkart, Indian online cab aggregator, Ola, for its automated entertainment system Ola Play among others for AI-based solutions including demand forecasting, fraud detection, customer segmentation etc.

This AI can also predict prices of crops.

The technology is also being put to use to forecast the agricultural output, for which Microsoft is working with the Karnataka Agricultural Price Commission, under the state’s Department of Agriculture.

Through the use of remote-sensing data from satellite images, the farmers are given sowing advisories for each climate and also predictions for the prices of crops such as “toor dal” depending on the output, in advance, thereby helping farmers manage their crops better. Several of Microsoft’s partners are also making use of facial recognition and text analytics solutions, which make use of AI. IANS