Tobacco companies in India are targeting schoolchildren as young as eight years for sale of their products and placing advertisements, finds a new study.
Conducted by Consumer Voice and Voluntary Health Association (VHA) of India the study titled ‘India Tiny Targets Report’ which was released here on Wednesday, found that nearly half of the vendors around schools sell tobacco products.
It covered schools in 20 cities across six states — Delhi, Gujarat, Madhya Pradesh, Assam, Tamil Nadu and Telangana.
For the study, survey was carried out in 243 schools at 487 point of sales (PoSs) across India has found that about half of them (225) sell tobacco products to minors.
“Street vendors were the most common form of vendors of the 225 tobacco points of sale. Vendors advertise tobacco products around schools and sell cigarettes and bidis via single sticks, making these products cheap and accessible to children and youth,” the study found.
It also stated that vendors display tobacco products in ways that are appealing to children and youth and utilize sales techniques such as discounting products and distributing free samples.
“The tobacco industry must be held accountable for their aggressive advertising efforts around our children’s schools. Our schools are not safe so long as the tobacco industry continues to try and lure our children into buying their deadly products,” Bhavna B Mukhopadhyay, Chief Executive, Voluntary Health Association of India said. (IANS)
Researchers have found that electronic nicotine delivery systems, such as E-Cigarettes might be just as harmful to the heart, than traditional cigarettes.
“Our results suggest that e-cigarette use is associated with coronary vascular dysfunction at rest, even in the absence of physiologic stress, these findings indicate the opposite of what e-cigarette and vaping marketing is saying about their safety profile,” said study researcher Susan Cheng, Director of Public Health Research at the Smidt Heart Institute.
A recent study by the US Food and Drug Administration found that 27.5 per cent of high school students used e-cigarettes in 2019, as compared to 20.8 per cent in 2018.
The study also estimates that in 2018, around 3.62 million middle and high school students were e-cigarette users.
For the current findings, the team of researchers compared healthy, young adult smokers aged 18 to 38 who were regular users of e-cigarettes or tobacco cigarettes.
The researchers then measured participants’ blood flow to the heart muscle – focusing on a measure of coronary vascular function – before and after sessions of either e-cigarette use or cigarette smoking, while participants were at rest and also after they performed a handgrip exercise which simulates physiologic stress.
It was also found that in smokers who had inhaled the traditional cigarettes, blood flow increased modestly and then decreased with subsequent stress.
However, in smokers who used e-cigarettes, blood flow decreased after both inhalation at rest and handgrip stress.
“We have known for decades that smoking increases your risk for heart attack and dying from heart disease, now, with this study, we have compelling evidence suggesting that newer methods of electronic nicotine delivery may be equally, or potentially more, harmful to your heart as traditional cigarettes,” said researcher Christine Albert.
Given that e-cigarettes represent a relatively new product in the market, Albert cautions users that there may be a number of unforeseen health effects.
To better understand the potentially dangerous consequences of e-cigarettes, investigators plan on studying the mechanisms underlying changes in heart and blood vessel flow seen in their work to-date, as well as the effects of e-cigarette use across a more diverse population of study participants including those with existing cardiovascular risk.
“What we are learning from our own research, along with the work of others, is that use of any electronic nicotine delivery system should be considered with a high degree of caution until more data can be gathered,” said study senior author Florian Rader.
The findings were presented at the annual American Heart Association Scientific Sessions 2019. (IANS)