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Toggling between watching television and social media lessens a person’s ability to escape reality and enjoy a show, according to a University of Connecticut study .
The study, published in the Journal of Broadcasting and Electronic Media, found the most significant impact of the two-screen experience was on viewers’ ability to ‘transport’ into the narrative and become immersed in the televised story.
“Despite its popularity, live-tweeting has potential pitfalls on audience experience,” said Indian-origin researcher, Saraswathi Bellur, Assistant Professor at Connecticut University.
For the study, researchers separated 230 college students into two groups. One group watched the TV show ‘Friends’ while tweeting, the other group watched the same show without tweeting.
Those tweeting were asked to send at least five messages during the half-hour broadcast.
Afterwards, both groups completed a survey about the experience.
Compared to those engaged in media multitasking, participants consuming only one medium were more likely to experience ‘transportation’ into the content, and in turn, more intensified emotions.
According to the researchers, given the prevalence of TV shows that actively initiate social media conversations among viewers by promoting conversations, more research needs to be done. (IANS)
Keywords: Bollywood, Reliance, Amitabh Bachchan, Dhirubhai Ambani, event
Anuja Kapur, Psychologist shares few tips wherein you can assist your child when tough times comes calling:
Every child responds differently to disturbing events: What children feel about a current disaster in their life and how they react to it can come and go in waves. Children can act moody and withdrawn at times, struck with sorrow and fear at other times. There's no absolute "right" or "wrong" way to feel after a traumatic event so make sure not to dictate what your child or how your child should feel and react to the event.
Keywords: Kids, Help, stress, cope, routine, warmth, understanding, encourage, psychology, children
"Chargers power all our most essential electronic devices | Photo by Solen Feyissa on Unsplash
"Chargers power all our most essential electronic devices. With more and more devices, more and more chargers are sold that are not interchangeable or not necessary. We are putting an end to that," the report quoted EU commissioner Thierry Breton as saying.
The Commission also wants to unbundle the sale of chargers from the sale of electronic devices, which it says will improve the consumers' convenience. "With our proposal, European consumers will be able to use a single charger for all their portable electronics - an important step to increase convenience and reduce waste." In addition, the Commission will require manufacturers to provide relevant information about charging performance. (IANS/MBI)
Keywords: Electronic Devices, Chargers, Cable, smartphone, Adapters, Charging Cord