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Toggling between Watching Television and Social Media Lessens a Person’s Ability to Escape Reality

Toggling between watching television and social media lessens a person's ability to escape reality

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Television, Social Media, Reality
Despite its popularity, live-tweeting has potential pitfalls on audience experience. Pixabay

Toggling between watching television and social media lessens a person’s ability to escape reality and enjoy a show, according to a University of Connecticut study .
The study, published in the Journal of Broadcasting and Electronic Media, found the most significant impact of the two-screen experience was on viewers’ ability to ‘transport’ into the narrative and become immersed in the televised story.

“Despite its popularity, live-tweeting has potential pitfalls on audience experience,” said Indian-origin researcher, Saraswathi Bellur, Assistant Professor at Connecticut University.

For the study, researchers separated 230 college students into two groups. One group watched the TV show ‘Friends’ while tweeting, the other group watched the same show without tweeting.

Those tweeting were asked to send at least five messages during the half-hour broadcast.

Television, Social Media, Reality
Toggling between watching television and social media lessens a person’s ability to escape reality. Pixabay

Afterwards, both groups completed a survey about the experience.

Compared to those engaged in media multitasking, participants consuming only one medium were more likely to experience ‘transportation’ into the content, and in turn, more intensified emotions.

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According to the researchers, given the prevalence of TV shows that actively initiate social media conversations among viewers by promoting conversations, more research needs to be done. (IANS)

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Wikipedia Co-founder Launching Social Media Website “WT: Social”

Wikipedia co-founder Jimmy Wales is launching a social-media website named "WT: Social" which will compete Facebook and Twitter

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Wikipedia co-founder Jimmy Wales
Wikipedia co-founder Jimmy Wales is launching a social media website names "WT: Social". Pixabay

Intended to get right what Facebook and Twitter have so far been getting wrong, Wikipedia co-founder Jimmy Wales is launching a social-media website named “WT: Social” which will compete with both the social media platforms.

Instead of going for an ad-funded model, Wales aims to finance it through donations, just like Wikipedia.

Like those platforms, WT:Social will let users share articles. But WT:Social will be funded by donations, rather than advertising.

Wikipedia, Social Media
Like other social media platforms,Wikipedia’s WT:Social will let users share articles. Pixabay

“The business model of social media companies, of pure advertising, is problematic. It turns out the huge winner is low-quality content,” Wales was quoted as saying by Financial Times, according to an Engadget report.

It started as Wikitribune — a site that published original news stories with the community fact-checking and sub-editing articles. The venture never gained much traction, so Wales is moving it to the new platform with a more social networking focus.

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WT:Social will be free to join, but at the moment, you either have to sign up for a waitlist, donate or invite friends. Just a month old, it already has 50,000 users, the Engadget report added. (IANS)