Thursday, February 25, 2021
Home Lead Story Toggling between Watching Television and Social Media Lessens a Person's Ability to...

Toggling between Watching Television and Social Media Lessens a Person’s Ability to Escape Reality

Toggling between watching television and social media lessens a person's ability to escape reality

Toggling between watching television and social media lessens a person’s ability to escape reality and enjoy a show, according to a University of Connecticut study .
The study, published in the Journal of Broadcasting and Electronic Media, found the most significant impact of the two-screen experience was on viewers’ ability to ‘transport’ into the narrative and become immersed in the televised story.

“Despite its popularity, live-tweeting has potential pitfalls on audience experience,” said Indian-origin researcher, Saraswathi Bellur, Assistant Professor at Connecticut University.

For the study, researchers separated 230 college students into two groups. One group watched the TV show ‘Friends’ while tweeting, the other group watched the same show without tweeting.

Those tweeting were asked to send at least five messages during the half-hour broadcast.

Television, Social Media, Reality
Toggling between watching television and social media lessens a person’s ability to escape reality. Pixabay

Afterwards, both groups completed a survey about the experience.

Compared to those engaged in media multitasking, participants consuming only one medium were more likely to experience ‘transportation’ into the content, and in turn, more intensified emotions.

Also Read- Cuba Studying Potential Use of Cryptocurrency to Boost its Economy

According to the researchers, given the prevalence of TV shows that actively initiate social media conversations among viewers by promoting conversations, more research needs to be done. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Study: Using Digital Health Tools May Help You With Significant Weight Loss

Greater engagement in self-monitoring using digital health tools may help you with significant weight loss, says a new study. The study, published in the...

Covid19 Messing Up With Sugar Level Of The Patients

Gaurav Jain (name changed upon request) recovered from a mild Covid-19 attack around Divali and began a normal life after a short bout of...

How are the COVID-19 vaccine’s safety and efficacy ensured?

I volunteered for a trial of the Oxford-AstraZeneca vaccine and saw firsthand how scientists and doctors make sure that it is safe and effective...

Study: Teens May Be More Likely To Be Bullied By Their Friends

Adolescents and teens may be more likely to be bullied by their friends or friends-of-friends than peers who are not closely linked, a new...

10 Health Benefits Of Mint Leaves That One Must Know

Pudina (mint) is one of the oldest culinary herbs known to humans. It has remarkable medicinal properties and is a rich source of polyphenols....

The Job Market Still Looks Bleak In India After A Pandemic-Hit 2020

While the job market still looks bleak in India after a pandemic-hit 2020, the world's professional network LinkedIn said on Wednesday it has seen...

How The 2021 Union Budget Can Impact The Share Market In Future

By Prajakta Pingulkar Share market for beginners is a whole new territory to explore. The market speculation going throughout the year puts many new investors...

Light Intensity Physical Activity May Protect Mobility In Older Women

Light-intensity physical activity, including gardening, shopping, or a casual walk may protect mobility in older women, suggests a new study. The study indicated that...

Recent Comments