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Toilet Ek Prem Katha “New cinematic trends”: Winning hearts with heartland stories

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akshay kumar & bhumi
IANS

New Delhi, Sep 14 : The success of films like “Toilet: Ek Prem Katha”, “Shubh Mangal Saavdhan” and “Bareilly Ki Barfi” has proved that the box office pickings of movies is no longer dependent on larger-than-life characters, metropolitan cities and expensive international locations. Going into the heartland of the country and touching the lives of middle class youth is doing the trick, say industry insiders.

Director Ashwini Iyer Tiwari, who previously made Swara Bhaskar starrer “Nil Battey Sannata”, a film about a high-school dropout household maid and single mother of a sullen young girl, is happy with the response of her latest film “Bareilly Ki Barfi”. As its title indicates, it’s set in Bareilly.

Talking about why such films set in small towns are doing well at the box office, she said, “We are now talking to an audience that’s the younger generation of India.”

“There are enough audience members who will come to watch a Salman Khan or Shah Rukh Khan movie, but at the same time, there are also audiences who see world cinema. They are more (into) watching Netflix and Amazon (Amazon Prime Video) and they know about story-telling.

“This is also a generation that has seen Zara and H&M at a click of the button; they are also the generation who have studied in small towns, done MBA in colleges and have got jobs in cities like Bengaluru and Hyderabad,” Tiwari told IANS.

She believes that when these people come and watch movies, they reminisce about their own younger days.

“I think we are going back to basics, we are going back to the whole idea of taking a break from work and going and exploring yourself (through characters), which never happened before. This is an audience which is taking risks and we are just mirroring their sentiments. We can’t underestimate our audience,” she added.

According to trade analyst Taran Adarsh, “Bareilly Ki Barfi”, which released on August 18, held well on its second weekend too despite new films eating into its screen share and footfalls. Till September 9, the movie had minted Rs 32.23 crore.

Actress Kriti Sanon, who features in the film with Ayushmann Khuranna and Rajkummar Rao, feels the story gets more relatable when you go to the heartland or into a middle class family’s story.

“Most of our audience is in that zone. So, they find it very relatable. And those who are not in that zone find it more interesting and fascinating to know that part of India,” Kriti told IANS.

However, she feels that a small town-based film without a good and strong script would still not work.

The year 2017 has seen Bollywood going through a tough time, especially in terms of the failure of big budget films like “Tubelight”, “Jagga Jasoos”, “Munna Michael”, “Mubarakan” and “Jab Harry Met Sejal”.

“Toilet: Ek Prem Katha”, starring Akshay Kumar and Bhumi Pednekar, gave some hope. Directed by Shree Narayan Singh, the film was an attempt to spread the message of eradicating open defecation, especially in rural areas, in an entertaining manner. It crossed the Rs 100 crore mark on the eighth day after its release on August 11.

Apart from “Toilet…” and “Bareilly…”, Ayushmann and Bhumi-starrer “Shubh Mangal Saavdhan”, which deals with erectile dysfunction, started on a slow note with an opening collection of Rs 2.71 crore on September 1. But positive word-of-mouth publicity had driven its collection to a total of Rs 33.92 crore till Tuesday.

Some parts of the film are set in Gurugram, but the real story of struggle starts in Haridwar.

Even Sanjay Dutt’s comeback film “Bhoomi” is set in Agra.

Actor-filmmaker Farhan Akhtar, to be seen next in “Lucknow Central”, says the acceptance of such movies is an indicator of the evolution of the audience’s taste.

“A few years ago, it was the age of NRIs; love stories were very popular. Everyone was eager to witness the presentation of romance and the world of fantasies was blooming. Maybe the audience is now bored of fantasies to some extent and they want to learn about themselves, share our issues with each other,” he had said.

 

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Manoj Bajpayee is an amazing actor and a team player on set: Sidharth Malhotra

Sidharth Malhotra on Thursday treated his fans to a question and answer session over Twitter.

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Actor Sidharth Malhotra
Actor Sidharth Malhotra. Wikimedia Commons

November 7, 2017: Actor Sidharth Malhotra, who will be seen sharing screen space with Manoj Bajpayee in “Aiyaary”, says the National Award winning actor is amazing and a team player.

Sidharth Malhotra on Thursday treated his fans to a question and answer session over Twitter.

A user asked the “Student Of The Year” actor about his experience working with Manoj in “Aiyaary”.

Sidharth replied: “He’s an amazing actor and a team player on set.”

“Aiyaary”, set in Delhi, London and Kashmir, revolves around two strong-minded Army officers having completely different views, yet right in their own ways. It is a real-life story based on the relationship between a mentor and a protege.

Presented by Plan C and Jayantilal Gada (Pen), the project is produced by Shital Bhatia, Dhaval Jayantilal Gada, Motion Picture Capital.

When asked about the development of the film, Sidharth replied: “Awesome. Excited to show it in a few months.”

Sidharth, 32, also described his “Brothers” co-star Akshay Kumar as his “brother from another mother.”(IANS)

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Padmavati Controversy: Rajasthan Government will form a committee to Watch Padmavati

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Rajasthan Government will form a committee to Watch Padmavati
Padmavati movie poster. Instagram

Jaipur, November 10, 2017: The Rajasthan government plans to set up a committee to watch Sanjay Leela Bhansali’s forthcoming controversial movie “Padmavati”.

“Modalities in this direction will be worked out soon. The committee will watch the movie and will identify the scenes in the film that may hurt the sentiments of the public,”  Home Minister Gulab Chand Kataria, Rajasthan government told IANS.

“What has to do after that… Do we have to talk to the filmmaker… It will only be decided after watching the film. Moreover, what we can do on our level will also be decided after the committee watches the film,” Kataria said.

While the Rajasthan government may set up a committee, it is not immediately clear whether Bhansali will screen the movie for it as by law, only the Central Board of Film Certification (CBFC) has the right to certify a movie.

“Padmavati”, which attempts to tell the tale of the valor of Rajputs with the backdrop of the 1303 siege of Chittorgarh, is scheduled to release on December 1.

It is embroiled in controversy over the conjecture that it distorts history by showing a dream romance sequence between Rani Padmini and invader Alauddin Khilji — a claim rubbished by Bhansali.

Still, organizations like Shri Rajput Karni Sena and Sarv Brahmin Mahasabha to go up in arms against the release of the movie, while BJP leaders have been making statements and appeal to stop its release.

“They are trying to defame Padmavati by distorting historical facts. It is not acceptable,” an activist of Karni Sena said.

In the wake of the controversy, even film distributors in Rajasthan are wary of releasing the film in the state.

On his part, Bhansali has clarified that the movie, featuring Deepika Padukone, Ranveer Singh and Shahid Kapoor, has nothing which can hurt anyone’s sentiments.(IANS)

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Big Boss 11, Day 39, November 9 Highlights: Benafsha Soonawala was sent to jail for pulling Akash Dadlani’s hair

Mehjabi accuses Hina of losing luxury budget task.

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Big Boss 11 Highlights
Big Boss 11 Highlights. YouTube
  • Contestants lost the luxury budget task of this week as they broke the rules during the task
  • As a result, prize money of the show turns zero.

Benafsha faces the consequences of pulling Akash Daldalani’s hair which is against Big Boss 11 rules

Big Boss might be going on TRP charts but contestants are not leaving a single day without creating a mess in the house.After the fierce fight of Puneesh and Priyank during which Benafsha pulled Akash’s hair. In last night’s episode, Big boss sent Benafsha to Kaalkothari and nominated her for this week as a punishment for pulling Akash’s hair.

On the other hand, Mehjabi blamed Hina for losing luxury budget task while Hina tells Mehajabi that she will not stoop down to her level in the fight. Arshi Khan points out at Luv’s character and tells Vikas that Luv stares at her chest. Vikas guides Arshi to take stand for herself.

Luv refuses to Arshi’s statement and says he has no interest in her and walks away. As Benafsha was the first name decided by Big Boss to go to jail, Priyank shows his concern towards Benafsha and they both wanted a ‘ Sane person’ to go with her in jail. As a result, Hiten and Hina were the names decided by housemates to go in Kaalkothari with Benafsha.

Stay Tuned for the latest updates of Big Boss 11.