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Every day you come across different types of logos around you, isn’t it? You might think that they are just symbols or name of the business. But logos are not just random symbols they represent some meaning behind it. If you are not aware of it, read on to understand the significance of logos.
Essentially, a logo signifies the identity of a business. Sometimes logos are only symbols, some logos are a combination of texts and symbols, and some are only texts. A logo represents two things, the text reveals the name of the company and the symbol signifies your business.
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However, if you want to design a logo, explore the top 10 types of logo design listed in this article. First of all, let us know about the different elements of logo design.
Elements of Logo Design
Designing a logo requires in-depth research and some creativity. Well, you need to consider these four elements to design an attractive and meaningful logo for business.
- Logo Style
Now let’s take a closer look at all the components of logo design. It will help you understand the essential parts of any design process.
The first element of logo design is a brand that means it tells about the value and personality of your company. Ask some important questions before start designing a logo for your business.
- How do you want the audience to perceive your brand?
- Do you want to perceived as trendy or classic?
- Is your brand focus economy or high-end?
These questions will help the audience to understand your brand in a better way. Now let’s understand about different styles of logo design.
You may have some idea in your mind for designing your logo, now let’s make it more clear with different logo design styles.
- Wordmarks: Wordmarks logo style is a text-only logo. It is nothing but the representation of your company name with stylistic text.
- Letter-marks: Letter marks logo style is also a text-only logo but it represents the initial letters of a company name.
- Brandmarks: Brandmarks logo style is the representation of a symbol that means it only represents a symbol only.
- Combination marks: Combination marks logo style contains a symbol with text. There are many companies which have these types of logos.
We will know more about the different types of logo designs in this article later. Now let us understand another important part i.e., the font style for logo design.
Professional designers consider every factor of a logo. If you are not a designer, you may have ignored the font style. But it represents the personality of your logo, so let’s dive in.
As there are a number of fonts available, we will only look at some of the standard font styles. You can conduct your own research for more logo design font style.
- Modern: The modern font style represents mainly three important qualities of your brand i.e., style, strength, and dynamic.
- Serif: Serif font style represents classic which is perceived as reliable and trustworthy. So, you can use it for showing authenticity and tradition.
- Script: Script font style represents creativity and a diversified taste. If your brand shows multiple things and some creativity then it is the best option.
However, you may get confused while using fonts. So, keep the following things in mind before choosing fonts.
- Never use more than two different fonts in your logo, it may become complex and nobody can understand it.
- While designing you can experiment with the fonts with its various properties such as weight, height, spacing, etc.
- Make sure that the logo fonts can be easily readable. You may use your logo in stamp size, so keep this in mind.
- The font should match with the logo design and show the value of your brand.
Now let’s look at the final component of your logo that is the color. Color has a significance which gives a feeling to your brand. It connects to the emotions of your audience to your brand.
If your brand has a particular color then you can go with it. Otherwise, you can choose the different color codes from the emotional triggers of color. It will help you to connect to your audience effectively. So, make sure to choose the colors carefully while designing your logo.
A strong logo can set you apart from your competitors. Here is the logo design style guide that will help you design a logo for your business.
Top 10 Types of Logo Designs
As in the second element of logo design, we have discussed logo design styles now let us understand it in detail.
These types of logos are also known as ‘letter marks logos’ which we have discussed in the style elements of logo design. This logo style represents the name of the company. But the logo style uses the initials of the company name instead of using the full name.
This type of logo helps the brand to show their name in only two or three letters rather than showing its full name. It helps people to easily remember the brand name and it keeps in their mind for a long time.
It is a typography letter format logo design that shows a brand’s simplicity. Instead of going for a fancy image or symbol, it simply uses the first letters of the company name. Usually, it uses the letters because the company name is long.
For example, NASA stands for National Aeronautics and Space Administration.
Logotypes are also known as “Wordmarks” that we have discussed in the logo style elements. It also uses text forms in the logo but it is slightly different from the monogram logos. Here it uses the complete name of the logo instead of initials. This type of logo is unique, attractive, and simpler than the previous one. The best example of this type of logo is Google.
This type of logos is also known as “brand marks” that use a symbol or icon. This type of logos can be easily recognizable from the crowd. However, it requires artistic skills and creativity to design such logos. You need to pay attention to the meaning and design of the logo. One of the best examples of this type of logo is “Twitter.”
These type of logos shows some visual elements that show a picture without any literal connotations. You can use any type of geometric symbols for designing such types of logos. This type of logo has a unique representation of your brand with an image and you can add different colors to make it more attractive and meaningful.
Mascot logos are also images or symbolical representation but it has some unique feature. It represents a character behind the brand that means the image or symbol shows the brand ambassador of the business. If you can create your mascot creatively, your audience will love to connect with you. One of the best examples of such a brand logo is the KFC logo.
Combination marks are the type of logos that combine both text and image or a symbol. It is a unique idea to use text and picture in your logo and stand out from the crowd. However, you need some good design skills and also artistic skills for this type of logo design. You need to take care of the color of the symbol, color of the text, font style, and alignment while designing this type of logo.
These types of logos are relatively similar to monogram logos. However, instead of using multiple letters, it uses the minimalistic form of design that is it uses only the first letter of the brand.
This type of logos is versatile and scalable, you can use it in the web, printed materials, etc. If you are running an online business you can create a letterform logo. You can also contact our web design services for this type of logo. One of the best examples of this type of logo is “Viacon”.
Generally, these types of logos are the oldest style which includes a badge or stamp with a symbol inside the emblem. Most of the government organizations, institutes, and schools use this type of logos.
Fonts Inside a Shape
These types of logos are nothing just the name of the company inside a shape. The shape can be square, elliptical, or any type of shape. One of the famous brands in this type is “Samsung.”
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This is one of the trendy logos nowadays that use cartoonist font insides. You can design these logos on your own or can take help from professional services.
Hopefully, the article has helped you to understand different types of logos. As I have mentioned that logo represents your values and name of your company, you need to pay attention to it. If you need help from professional services, don’t hesitate invest time and money to design your logo.
Jacob cullin is a passionate blogger. He loves to share her thoughts, ideas and experiences with the world through blogging. Jacob cullin is associated with Online Health Media & Follow The Fashion. You can also follow me at Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
As weather cleared up in Uttarakhand, Char Dham Yatra restored on Friday with more than 16,000 devotees resuming the pilgrimage from the Rishikesh camp.
According to sources, road leading to Badrinath has been repaired and helicopter service has also resumed.
Meanwhile, Uttarakhand Chief Minister Pushkar Singh Dhami visited Dungi village and met families of people who were missing after the landslip incident, and consoled them.
Dhami assured them of all possible assistance. Two people from the village are still reported to be missing.
Pilgrims were seen leaving from Rishikesh Char Dham Bus terminal and Haridwar bus station for the pilgrimage since morning.
As per the state government, various departments -- Devasthanam Board, police are assisting the pilgrims.
Police Chowki Yatra Bus Terminal, Rishikesh, was announcing passenger-information via loudspeaker.
Free RT-PCR tests of pilgrims were being conducted at Rishikesh bus terminal.
Uttarakhand Char Dham Devasthanam Management Board's media in-charge Dr Harish Gaur said pilgrimage was on in Kedarnath, Gangotri and Yamunotri, while for Kedarnath, helicopter service was also available.
Though the weather was cold in all dhams, thankfully there was no rain, he added.
Portals of the temple in Badrinath will close on November 20, Gangotri on November 5, while that of Kedarnath and Yamunotri on November 6.
Uttarakhand floods, triggered by a major downpour from October 17 to 19, have claimed 65 lives so far, 3,500 people have been rescued while 16,000 evacuated to safety.
Seventeen teams of National Disaster Response Force (NDRF), seven teams of State Disaster Response Force (SDRF), 15 companies of Provincial Armed Constabulary (PAC) and 5,000 police personnel have been engaged in rescue and relief operations.
The state has already been provided with Rs 250 crore Disaster Fund which is being used for relief works.
To prevent spread of the diseases, the Central and state governments have decided to send medical teams to the affected areas.
Snapped power lines will be restored at the earliest, the government assured.
The state government said that as soon as alert for heavy rainfall was issued, the Incident Response System was activated at state and district levels, and pilgrims were halted at safer places. (IANS/JB)
Keywords: Uttarakhand, India, Char Dham Yatra, PushkarDhami, Rishikesh.
The Centre has continued the Naga peace talks with the Isak-Muivah faction of National Socialist Council of Nagalim (NSCN-IM) leaders, but negotiations face roadblocks as the Naga leaders are adamant in their main demands for a separate Constitution and flag.
The sources aware of these developments said that the Centre was hopeful that a successful solution of the six decades-long peace talks would arrive at a logical conclusion, but in the recent statements, Naga leaders have accused the Centre of offering post-solution options.
Sources quoting the stand of Naga leaders said that NSCN's stand was loud and clear that it would not follow the forbidden route to the Naga solution that was linked to foregoing the Naga national flag and Constitution, which is the face of the Naga political struggle and identity.
The Naga leaders have also said that the Centre has been using divisive policy and flattery in the name of finding the Naga political solution when the matters heated up.
When the Centre resumed the peace process in September this year and sent the former special director of the Intelligence Bureau (IB) A.K. Mishra as the Ministry of Home Affairs' emissary to the rebel outfit's chief negotiator and general secretary T. Muivah, he assured him (Muivah) that the peace talks would be initiated under the original framework signed in 2015, a source in the Naga rebel group said.
"Here we are talking about the Naga national flag and Yehzabo (Constitution), the two issues that are holding up the Naga solution under the ongoing Indo-Naga political talks in Delhi.
"The chequered history of the Indo-Naga political issue is clear enough before us, with accords and agreements that were never meant to be implemented in letter and spirit", an important office-bearer of the rebel outfit said while criticizing the governments' stand.
Accusing the Centre, he further accused the Centre of persuading the Naga people again to accept whatever is being offered to hurry up the Naga talks.
On the invitation of the Centre, the senior leaders of the NSCN-IM including T. Muivah arrived in the national capital on October 6 this year to hold another round of talks with the Centre.
Both, the Centre and the Naga leaders had indicated their keenness on resolving this long pending issue by the end of this year in an amicable manner.
Assam Chief Minister Himanta Biswa Sharma, who is also chairman of North East Democratic Alliance (NEDA), and Nagaland Chief Minister Neiphiu Rio had been actively involved in the resumption of the peace talks and taking it forward to a logical conclusion.
Soon after the transfer of Nagaland Governor R.N. Ravi, who was appointed as the Centre's interlocutor for the Naga peace talks on August 29, 2014, to Tamil Nadu, the peace talks resumed on September 20 in Kohima when the Centre representative met the Naga leaders and invited them to visit Delhi for further rounds of peace talks.
The NSCN-IM and the other outfits entered into a ceasefire agreement with the Government of India in 1997 and over 80 rounds of negotiations with the Centre have been held in the past in successive governments. (IANS/JB)
Keywords: Nagaland, India, Constitution, Politics, Flag.
The series decider for the Test series between England and India will now be played at Edgbaston from July 1 next year, said the England and Wales Cricket Board (ECB) on Friday. India is currently leading the series 2-1 before the fifth Test at Old Trafford was cancelled hours before the start due to concerns over COVID-19 outbreak in the tourists' camp.
"The fifth match of the LV= Insurance Test Series between England Men and India Men has been rescheduled and will now take place in July 2022. The match, which was due to take place last month at Emirates Old Trafford, was called off when India were unable to field a team due to fears of a further increase in the number of Covid-19 cases inside the camp," said an ECB statement.
"With India leading the series 2-1, the concluding fifth match will now take place from July 1, 2022, at Edgbaston, following an agreement between the England and Wales Cricket Board (ECB) and the Board of Control for Cricket in India (BCCI)," added the statement.
ECB also said that due to the rescheduled Test, the white-ball series between England and India will now start six days later than originally planned. The T20I series will begin on July 7 at Ageas Bowl with Edgbaston and Trent Bridge hosting the second and third matches respectively on July 9 and 10. It will be followed by the ODI series starting on July 12 at The Oval followed by Lord's and Old Trafford hosting the second and third ODI on July 14 and 17 respectively.
"Ticket holders do not have to take any action as all tickets will remain valid for the equivalent rearranged matchday at their host venue. Host venues will communicate the new fixture details to ticket purchasers and the options available to them, including the timeframe for requesting a refund if they are not able to attend the new match day," further said the statement.
"We are very pleased that we have reached an agreement with BCCI to creating a fitting end to what has been a brilliant series so far. I'm very grateful to all the venues involved for the cooperation they've shown in allowing us to reschedule this match. I'd also like to thank Cricket South Africa for their support and understanding to allow these changes to be possible," said Tom Harrison, the CEO of the ECB.
"We would like to apologise again to fans for the disruption and disappointment of September events. We know it was a day that so many had planned long in advance. We recognise that accommodating this extra match means a tighter schedule for the white ball series. We will continue to manage our players' welfare and workloads through next year while we also continue to seek the optimum schedule for fans, players and our partners across the game."
"I am delighted that the England-India Test series will now have its rightful conclusion. The four Test matches were riveting, and we needed a fitting finale. The BCCI recognizes and respects the traditional form of the game and is also mindful of its role and obligations towards fellow Board Members. In the last two months, both BCCI and the ECB have been engaged in discussions and our efforts were aimed at finding a suitable window. I thank the ECB for their understanding and patience in finding an amicable solution," said BCCI Secretary Jay Shah. (IANS/JB)
Keywords: India, Britain, BCCI, Test Match, Cricket.