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Every day you come across different types of logos around you, isn’t it? You might think that they are just symbols or name of the business. But logos are not just random symbols they represent some meaning behind it. If you are not aware of it, read on to understand the significance of logos.
Essentially, a logo signifies the identity of a business. Sometimes logos are only symbols, some logos are a combination of texts and symbols, and some are only texts. A logo represents two things, the text reveals the name of the company and the symbol signifies your business.
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However, if you want to design a logo, explore the top 10 types of logo design listed in this article. First of all, let us know about the different elements of logo design.
Elements of Logo Design
Designing a logo requires in-depth research and some creativity. Well, you need to consider these four elements to design an attractive and meaningful logo for business.
- Logo Style
Now let’s take a closer look at all the components of logo design. It will help you understand the essential parts of any design process.
The first element of logo design is a brand that means it tells about the value and personality of your company. Ask some important questions before start designing a logo for your business.
- How do you want the audience to perceive your brand?
- Do you want to perceived as trendy or classic?
- Is your brand focus economy or high-end?
These questions will help the audience to understand your brand in a better way. Now let’s understand about different styles of logo design.
You may have some idea in your mind for designing your logo, now let’s make it more clear with different logo design styles.
- Wordmarks: Wordmarks logo style is a text-only logo. It is nothing but the representation of your company name with stylistic text.
- Letter-marks: Letter marks logo style is also a text-only logo but it represents the initial letters of a company name.
- Brandmarks: Brandmarks logo style is the representation of a symbol that means it only represents a symbol only.
- Combination marks: Combination marks logo style contains a symbol with text. There are many companies which have these types of logos.
We will know more about the different types of logo designs in this article later. Now let us understand another important part i.e., the font style for logo design.
Professional designers consider every factor of a logo. If you are not a designer, you may have ignored the font style. But it represents the personality of your logo, so let’s dive in.
As there are a number of fonts available, we will only look at some of the standard font styles. You can conduct your own research for more logo design font style.
- Modern: The modern font style represents mainly three important qualities of your brand i.e., style, strength, and dynamic.
- Serif: Serif font style represents classic which is perceived as reliable and trustworthy. So, you can use it for showing authenticity and tradition.
- Script: Script font style represents creativity and a diversified taste. If your brand shows multiple things and some creativity then it is the best option.
However, you may get confused while using fonts. So, keep the following things in mind before choosing fonts.
- Never use more than two different fonts in your logo, it may become complex and nobody can understand it.
- While designing you can experiment with the fonts with its various properties such as weight, height, spacing, etc.
- Make sure that the logo fonts can be easily readable. You may use your logo in stamp size, so keep this in mind.
- The font should match with the logo design and show the value of your brand.
Now let’s look at the final component of your logo that is the color. Color has a significance which gives a feeling to your brand. It connects to the emotions of your audience to your brand.
If your brand has a particular color then you can go with it. Otherwise, you can choose the different color codes from the emotional triggers of color. It will help you to connect to your audience effectively. So, make sure to choose the colors carefully while designing your logo.
A strong logo can set you apart from your competitors. Here is the logo design style guide that will help you design a logo for your business.
Top 10 Types of Logo Designs
As in the second element of logo design, we have discussed logo design styles now let us understand it in detail.
These types of logos are also known as ‘letter marks logos’ which we have discussed in the style elements of logo design. This logo style represents the name of the company. But the logo style uses the initials of the company name instead of using the full name.
This type of logo helps the brand to show their name in only two or three letters rather than showing its full name. It helps people to easily remember the brand name and it keeps in their mind for a long time.
It is a typography letter format logo design that shows a brand’s simplicity. Instead of going for a fancy image or symbol, it simply uses the first letters of the company name. Usually, it uses the letters because the company name is long.
For example, NASA stands for National Aeronautics and Space Administration.
Logotypes are also known as “Wordmarks” that we have discussed in the logo style elements. It also uses text forms in the logo but it is slightly different from the monogram logos. Here it uses the complete name of the logo instead of initials. This type of logo is unique, attractive, and simpler than the previous one. The best example of this type of logo is Google.
This type of logos is also known as “brand marks” that use a symbol or icon. This type of logos can be easily recognizable from the crowd. However, it requires artistic skills and creativity to design such logos. You need to pay attention to the meaning and design of the logo. One of the best examples of this type of logo is “Twitter.”
These type of logos shows some visual elements that show a picture without any literal connotations. You can use any type of geometric symbols for designing such types of logos. This type of logo has a unique representation of your brand with an image and you can add different colors to make it more attractive and meaningful.
Mascot logos are also images or symbolical representation but it has some unique feature. It represents a character behind the brand that means the image or symbol shows the brand ambassador of the business. If you can create your mascot creatively, your audience will love to connect with you. One of the best examples of such a brand logo is the KFC logo.
Combination marks are the type of logos that combine both text and image or a symbol. It is a unique idea to use text and picture in your logo and stand out from the crowd. However, you need some good design skills and also artistic skills for this type of logo design. You need to take care of the color of the symbol, color of the text, font style, and alignment while designing this type of logo.
These types of logos are relatively similar to monogram logos. However, instead of using multiple letters, it uses the minimalistic form of design that is it uses only the first letter of the brand.
This type of logos is versatile and scalable, you can use it in the web, printed materials, etc. If you are running an online business you can create a letterform logo. You can also contact our web design services for this type of logo. One of the best examples of this type of logo is “Viacon”.
Generally, these types of logos are the oldest style which includes a badge or stamp with a symbol inside the emblem. Most of the government organizations, institutes, and schools use this type of logos.
Fonts Inside a Shape
These types of logos are nothing just the name of the company inside a shape. The shape can be square, elliptical, or any type of shape. One of the famous brands in this type is “Samsung.”
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This is one of the trendy logos nowadays that use cartoonist font insides. You can design these logos on your own or can take help from professional services.
Hopefully, the article has helped you to understand different types of logos. As I have mentioned that logo represents your values and name of your company, you need to pay attention to it. If you need help from professional services, don’t hesitate invest time and money to design your logo.
Jacob cullin is a passionate blogger. He loves to share her thoughts, ideas and experiences with the world through blogging. Jacob cullin is associated with Online Health Media & Follow The Fashion. You can also follow me at Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
The Centre will launch a pilot project on the use of indigenously manufactured drones for delivering medicines in the undulating landscape of Jammu and surrounding areas from Saturday with a focus on vaccines delivery initially. "This is going to be a pilot project for the area. The drone is developed and manufactured entirely by our scientists," Union Minister for Science & Technology, Dr Jitendra Singh told mediapersons. Singh said he himself will be launching the project at Jammu.
The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL), a constituent of Council of Scientific and Industrial Research (CSIR), an autonomous Society that is headed by the Prime Minister. For now, the delivery would be limited to Covid vaccines and once successful, it would be expanded to be used for regular delivery of medicines in the remote, hilly areas.
The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL). | Photo by Jason Blackeye on Unsplash
Jammu and surrounding areas are sensitive in terms of the strategic importance. Some months ago, there was an attack on an Army installation using drones. Will the 'drones for vaccines' be permitted in such a case? Allaying fears, a top official from the Ministry of S&T said, "The drones would be deployed by authorised agencies such as hospitals, not anybody can use it, nor would any random person be permitted to use it."
NAL has called the drone as 'Octacopter' and it can fly at an operational altitude of 500 m AGL and at maximum flying speed of 36 kmph. It can be used for a variety of BVLOS applications for last mile delivery like medicines, vaccines, food, postal packets, Human organs (such as heart for heart transplantation) etc. NAL Octacopter is integrated with a powerful on-board embedded computer and latest generation sensors for versatile applications like agricultural pesticide spraying, crop monitoring, mining survey, magnetic geo survey mapping etc., S&T officials had said. (IANS/ MBI)
Keywords: Jammu, Vaccines, Medicines, Deliver, Drones, Centre
Bollywood actor Abhishek Bachchan shares how he feels when people compare him with his father Amitabh Bachchan on the singing reality show 'Sa Re Ga Ma Pa'. He also requests contestant Rajshree Bag to sing a track 'Bahon Mein Chale Aao' featuring his mother Jaya Bachchan.
Abhishek said after looking at the performance of Rajshree, who is often compared with Lata Mangeshkar on the show, that she reminds him of being compared with his father. "Rajshree, whenever I have got the chance to watch the show, I've seen people compare you to Lata didi. It actually reminded me about how people compare me with my father and ask me how I feel about it."
According to him Amitabh Bachchan is a great actor in the industry and this is what he says to everyone making these comparisons. "My answer to them is that there's no greater actor in this film industry than Amitabh Bachchan and if I'm being compared to him, I am sure I must have done something good."
"Similarly, your voice has a different kind of magic like Lata ji and that's why people are comparing your voice with her. I feel you should always take this as a compliment," he concluded. 'Sa Re Ga Ma Pa' airs on Saturday and Sunday on Zee TV. (IANS/ MBI)
Keywords: Abhishek Bachchan, Amitabh Bachchan, reality show, Sa Re Ga Ma Pa, Rajshree Bag
Winters in India have always beckoned for that hot, steaming bowl of tomato and pepper rasam or the mellow, millet based Raab. Certain dishes like sarson ka saag, undhiyu, nimona pulao are winter specialites in the country. Seasonal food has always been an Indian speciality -- we switch our choice in fruits, vegetables, sometimes even grains with the onset of different season. The preference of using specific ingredients during certain climates is visible in our sweets as well. It's common to find local and traditional delicacies made of jaggery, instead of sugar during the winters. Case in point -- the Nolen Gur Rasgulla, a speciality made in Odisha and West Bengal between November to February.
Celebrity chef, Sanjeev Kapoor, strongly advocates this need of eating seasonal produce. He says, "The beauty of our food is in our seasonal usage of fruits and vegetables. If you realise, Gajar ka halwa is made aplenty during winters as this is the season when beautiful red carrots hit the market or mango pickle is made during summer, thanks to its availability. Despite people and sometimes, even me, suggesting that we should eat fresh as well as seasonal fruits and vegetables, we do not know what chemicals are sprayed on them to keep them safe while they are growing. When this produce hits the market, there isn't a certifying agency like the FSSAI that will help people understand what vegetables and fruits are free of pesticides and germs and which ones don't. Hence, the onus lies on us to make them safe for consumption. ITC's Nimwash is a good solution."
When it comes to winters, the Chef recommends eating these fruit and vegetables:
* Purple Mogri -- Mogri or Radish pods are not a common sight throughout the country. But you can spot them during the winters in local markets in northern India where women pick them up to make raitas, curries and stir fries. Rich in magnesium, calcium and copper, the vegetable is known to aid people from digestive problems.
Mogri or Radish pods are not a common sight throughout the country, but you can spot them during the winters | Pixabay
* Sweet Potato -- A re-discovered favourite, Sweet potatoes have created a space for itself in the millennial kitchen. With its diverse addition in burgers, chips and even chat, the root vegetable is filled with nutrients such as fibres and vitamins.
Sweet potatoes have created a space for itself in the millennial kitchen. | Wikimedia Commons
* Avarekalu -- Called Hyacinth beans in English, Avarekalu is a winter speciality in the south that is added to sambhar, saagu, rotis, etc. Bangalore is famed for its Averakalu mela during the winter months, where you can find these beans in dosas, Pani puri and even Jalebis! Thronged by crowds from all over the city, the food fest is a gourmand's delight.
Called Hyacinth beans in English, Avarekalu is a winter speciality in the south that is added to sambhar, saagu, rotis, etc. | Wikimedia Commons
* Amla -- The Indian gooseberry is a common winter fruit found through the country. High in Vitamin C, it is known to be immunity building and extremely beneficial for the skin and hair. There are multiple ways to eat Amla -- it is pickled, made into a fruit preserve called as Murraba or even eaten by sprinkling salt over it.
The Indian gooseberry is a common winter fruit found through the country. | Pixabay
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: winter, Sanjeev Kapoor, chef, Indian gooseberry, Sweet Potato, Radish pods